Recent Posts

6 Best Local SEO Tools to Improve Ranking

By Ashutosh Jha → Monday, May 17, 2021
You might have heard this term multiple times, if you’re in the digital marketing space. But what exactly is the local SEO?

What is local SEO?

Local SEO is a method of optimizing the website for a specific area (e.g. Chicago). If you have a restaurant in Chicago, you may want to serve that location only and not to entire USA. And so, even if you’re ranking on the top for the keyword like best restaurant in all the part of US except Chicago, that doesn’t help anyway.
 
 This is the reason why local SEO is required where the keywords are optimized for the local area where the service or product exist and are serviceable. You can see the below image, where the search is for restaurant and as the location of the user is Chicago and so the top results on Google is related to restaurant in Chicago. 


How does local SEO work?

Local SEO work in different ways than the normal SEO. If you’re willing to optimize your site for local searches, then you will have to let Google know this from all kind of signals. There are many ways you can let Google know that you want to serve local businesses-

  • Have a proper local address- this will allow you to create local landing pages and that way people can find you physically
  •  You should have LocalBusiness schema markup which helps Google know that you have a local business. If you’re not technical, local SEO plugins can take care of this completely. Keep reading!
  •  Write content for local audiences
  •  Have Google My business account
  •  Get relevant local backlink and more

You may also hire a professional company that can do all these work for you. There are many trusted companies like SEO Toronto service who can do exactly the optimizing you’re looking for. This way you can focus on your business and professionals will keep making visibility of your business.

Now as you know what local SEO is and how does it work, let’s start and explore some local SEO tools to improve local SEO ranking.

Best local SEO tools to improve ranking

Here are some of the tools/plugins those you can use to optimize your website and improve search ranking for local SEO.

#1 Yoast local SEO plugin

Yoast SEO WordPress plugin is one of the most popular SEO plugins for WordPress site we all are using. But a very few of us know that Yoast also offers similar plugin for local SEO as well. The only difference is local SEO plugin for WP is a premium plugin comes at $69 for a site. Considering the fact that this is a one-time investment, it can be an ideal choice to get it.

It helps your WP site to optimize for local audiences you want to target, optimize the address so that people can find you easily, and other features like- store locator, opening hours and pickup option.

You don’t have to be technical to run this plugin and it will be taking care of all technical stuffs-

  • Address output in Schema.org format
  •  Showing opening hours (with Schema.org output)
  • Showing Google Maps instantly on your website, including a route planner
  •  KML File generation and automatically adding these to your XML sitemap (needed for Google)
  • Submitting all of this technical data to Google

You can get this from here.

#2 Google rich result test

This is a free tool by result which is a successor of the older tool Google structured data testing tool. You can enter your website in the rich result test tool and it will show you whether the site is eligible for rich result or not.
 
The tool tells you what content on your website is marked as error which may cause the problem in the way your schema-ed content is marked up. This is a technical aspect of local SEO and should be validated time to time if you keep changing your theme or template.

#3 Yext.com

Yext is a leading organization for optimizing any kind of business websites. It offers variety of products and solutions to help you with local SEO. The tool also integrates with hundreds of directories to ensure your information is up to date in search engines. Yext offers the following services for the local SEO-

Add Your Business to My Local Services

It is a comprehensive online business directory where user can search, review, and add business listing across US and UK. Knowledge manager- It is a single of source of answers to the common questions. Get your business added here so that next time when someone search for it, your business will be in the search result as well.

Yext pages

It is a page for updating listings to ensure that the information of your business is up to date. The good thing is, Yext page integrates with the Yext knowledge manager and this way the users get the updated information always.

Yext reviews

It is a product to generate reviews from your customers that you can add to your website. The tool also makes it easy to monitor and respond to the reviews.


#4 Moz Local

I am sure you must have heard of Moz. They are one of the pioneers in the search engine optimization tools and technologies. Still, Moz SEO tutorials are one of the most watched videos on basic SEO. And don’t forget about domain authority and page authority metrices, these are Moz metrics itself.


Moz local is a product by Moz which works with both small and enterprise businesses ensuring that the online listing is correct and upated. The best thing I found with Moz local is, you need to add listing only once and Moz will automate the rest of the process for you.

Once you have added your listing, Moz will send it to all the major search engines, business directory, search pages and other places for maximum visibility. You will receive the notification when someone reviews your local listing, or comment on it. You can check, reply to comments, and manage it. Moz local sync automatically with Google My business that allows you to directly reply to Google reviews.

Again, Moz local is a premium tool and costs $99/year. This doesn’t include their other SEO tools.

#5 Synup.com

Synup is a digital profile and reputation management solution company that helps you increase brand awareness, customer acquisition, and brand loyalty. Synup’s all in one solution helps you manage your listing, monitor analytics, and create reports for monitoring and taking actions.


Synup has a product called presence that increase your customer reach across media channels that impacts business selection the most. It provides unlimited listings updates and alters you whenever someone creates reviews about your business. Synup crawls >200 local search engines and directories to catch if there is any inconsistency.

Synup is another premium tool and costs $30 per location for the first 25 locations.

#6 BrightLocal.com

BrightLocal is an all-in-one local SEO marketing software, citations, and review management platform. More than 62k business are using the tool for their local SEO and campaigns. The platform offers-

  • Dashboard to monitor location data
  • Lead generate tool to mange and reply to the local leads
  • Track ranking, listing, audit directory, scan the result, Google My business, NAP audits, and more
  • Social analytics with Google analytics integration and more
  •  BrightSEO is a premium tool and costs $29/month for a single business.

Conclusion

These were some of the best local SEO tools and software. I personally have used Yoast local SEO and Moz local for my local SEO campaigns and others seem to be promising as well.

Questions worth asking while outsourcing

By Ashutosh Jha →
Outsourcing programming work is becoming increasingly popular. However, what can be done to ensure that everything within this type of collaboration goes as planned?

From January to December in the U.S., nearly 400,000 openings are filled by people or companies from outside the country. Entrepreneurs admit that the factor that improves the attractiveness of outsourcing is that it allows them to save high financial expenses without reducing the quality of the final products. 


Almost 80% of organizations based in different countries worldwide are ready to recommend IT outsourcing. If you want to join them, find out more about IT outsourcing and what principles this type of cooperation takes.

What is IT outsourcing?

Most projects implemented in this model are programming works. It is because these works are costly when it comes to maintaining the development team onsite. So that, for many companies, IT outsourcing is the only way to complete the project.

Why is IT outsourcing gaining popularity?

Besides the financial issues, outsourcing is an excellent answer to the constant lack of available and highly skilled developers. But, unfortunately, it isn't easy to find them in the same city. In turn, in the context of highly specialized skills, sometimes it is impossible to hire them in the same country. Of course, there are developers nearby, but they are often either already busy or too expensive.

Another limitation contributing to the growing popularity of IT outsourcing is the fact that some projects must be completed quickly, within a strictly limited time frame. In such cases, independently assembling a whole team of programmers with the necessary experience is very difficult or even impossible.
 
Therefore, if you decide to recruit such a team on your own, you should reckon with a prolonged recruitment process to create an outstanding team. In the outsourcing model, you can choose from multiple offers of programmers who know the technology you are interested in, have experience in similar projects, and are cheaper.

Outsourcing IT will work perfectly when you want to be one step ahead of your competitors. Deciding to cooperate in this model, you can freely choose a team that has exceptional skills. A group that would be hard to reach in any other form or that you could not afford in the classic employment model. Imagine that you operate in an industry where your application will require the complex pairing of its operation with data collecting information about physical activity. In such a situation, you should cooperate with a team experienced in similar implementations.

IT outsourcing as an answer to difficult recruitment?

Recruiting an internal team of programmers costs a lot. If the company has no experience in this area, the process can be even more expensive. Accepting people who do not meet the requirements is highly likely if we do not know how to test their skills. It translates into team turnover and high costs before the actual project work begins. If you want to pay only for the job done, from which you can derive real benefits, fixed-price billing will be ideal for you. It is typical for most outsourcing companies.

IT outsourcing - what are the benefits for entrepreneurs?

When you decide to outsource your programming work as a business executive, you can take care of the organization's core business with peace of mind. In addition, you will have the time and space to continue giving direction to the company that will lead to its growth.

Moreover, when choosing a reliable technological partner, outsourcing will mean that your project will be carried out by people who have extensive knowledge and experience in the IT field. Therefore, you will be able to count on them for advice on whether it will be possible to implement given functionalities using specific technologies or frameworks. Moreover, you will be sure that the team will implement all the features at the highest level.

Which technological partner to choose?

If you want to work with an overseas development team, we recommend that you learn the structure of the company you want to act with.

Many companies look qualified. However, even short research shows that they have been operating for a few months, and a group of inexperienced programmers runs the company. Check out how many people are employed by the company and what projects are in their portfolio.

Meet the programmers and management team in person. Arrange a meeting online if a traditional visit is not possible. Ask for a brief history of the company and its structure. Ask about anything you think needs clarification. Talk about your plans and see if the company you are about to work with has experience with similar projects or what plan they have for your project.

How does the team outside my company work?

The way the team organizes its work may be different depending on the organization. Therefore, at the beginning of cooperation, ask the project manager how the partnership looks and what you should expect at the given stages of collaboration.

If you decide to cooperate with an experienced digital agency, you should expect a highly structured process. For example, some software houses prepare materials for their clients in which all stages of the process are explained step by step.

At Applover software house, we divide the project process into five phases:

First phase: Brief

It is a document containing questions related to your project. The answers you provide will allow our team to understand what functionalities you expect.

Second phase: Initial valuation

Based on the first phase, we create the initial cost of the project and the time frame in which the team will implement them.

Third phase: First workshop session

This is the first workshop meeting, which will allow us to obtain more complex information on your project. This phase will result in the project specification, graphic design outline, and functional analysis. The workshop can take place at our or your office. There are also no obstacles to conduct it remotely.

Fourth phase: Second workshop

The next workshop is conducted to clarify any ambiguities. The goal here is to write the final project specification and preliminary design of the product appearance.

Fifth phase: Kickoff

It is the moment when all team members know the specifics of the project. We set a date for a start. Then, programmers, designers, and project managers start working on the creation of your product.

Should my partner be experienced in similar projects?

Check if the team you plan to cooperate with worked with the technology, you're interested in. If you haven't chosen it yet, see if the team has worked with a similar industry or one with which you share similar characteristics.

Case studies will give your insight into the projects the company has worked on. If the team has done a similar project to yours, they will most likely understand your plan and goals very well. Check what previous clients say about the company. Where to look for them? Best on Google or Clutch, where entrepreneurs are willing to share their experiences of working with outsourcing companies.

What if a company has no experience in a similar industry but seems to be a good candidate for a technology partner? You don't have to cross out the possibility of cooperation right away. Instead, check if their previous realizations share similar areas to those you care about. If such verification is successful, then probably the lack of experience will not be a problem.

How does the communication with the team look like?

In this type of cooperation, we always emphasize that communication in IT outsourcing is critical. That is why it is so important to ask how the contact will look like. What tools the team uses and how often you will receive summaries. The last part depends only on you.

In the beginning, it is necessary to determine what ways the contact will take place and how the project is managed. For daily communication, Slack works excellent. However, when it comes to video calls, Google Hangouts or Skype are perfect.

We encourage you to use such tools because they provide insight into the project. Furthermore, when you are in constant contact with the team, then, as soon as possible, you will be able to answer any doubts that you will only respond to due to your excellent knowledge of your business.

Execute the project internally or outsource?

The answer to this question will never be clear-cut and will depend on your project's specifics, needs, and opportunities.

However, working in the IT outsourcing model is undoubtedly extremely attractive. It allows access to highly skilled programmers and cooperation with specialists who have vast experience. However, if you wanted to hire them in your own company, the costs would be disproportionate to the expected returns associated with the implementation of the project.

6 Online Business To Start Online With Minimal Investment

By Ashutosh Jha → Saturday, May 15, 2021
Online business is the reality of the current times and is gaining momentum every day. The global eCommerce industry is valued at $4.9T in 2021 and is expected to reach $6.4T by 2027. It is worth noting that in 2018 it was at $2.9T. That means in 10 years, it is more than 2x and that is the power of any online business.


So, if you’re also planning to start an online business in 2021 and beyond, this guide will give you some solid ideas. Here I am going to list the 6 best online businesses to start with minimal investment. You can either use any one of these or may get an idea like what further can be done.

6 best business to start online with minimal investment

Let’s start and look for the best business to start online with minimal investment in 2021 and beyond. You may explore further the sub-niches in these categories. Also, minimal investment has been a major motivation behind selecting these ideas.

The best thing with these ideas is- all of these starts with very small amounts which can even be your pocket savings. If you’re not a saving guy, I would strongly recommend you using any savings calculator to calculate your savings and then plan your budget. I personally have used this saving calculator and you can just put some quick details and the calculator will give you the total saving.

#1 Blogger

Yes, you can be like me! You can be a blogger who can make a living from online earning. Blogging is a full-time job now and many top influencers have proved this. All you need to get started is an interest and a few mandatory resources for blogging. I have written a lot about this and so will keep this section short and referenced.


Further you can check this post to understand how to start a WordPress blog from scratch and take it further to learn each step of blogging in detail.

Investment needed- $10/year to a few hundred dollars.

$10 because at least you need a domain to get started and then even if you don’t have more, you can start a free blog on blogger.com. And then there is no limit of investment if you can afford it.

#2 SEO consultant

Not a new profession but one of the most demanded and result-driven jobs it is. This is the reason why it is always in demand as well. If you’re well versed in SEO and know how to do SEO properly, you can easily start your SEO agency and start serving companies and individuals. The good thing about this is, it doesn’t need any investment.



You can start with Moz’s guide to learn SEO and when you have some knowledge start your own blog and start implementing. When you have mastered it a bit, you can start offering this service. The SEO industry is a big money paying industry where an average SEO consultant earns $72k per year while an average project may cost anywhere between $400-$5k per month depending on the project, competition, and many other factors.

Investment needed- NILL

# 3 Dropshipper

Yes, this is one of the crazy ways of being an ecom seller. If you don’t have a lot of budgets to start your own ecommerce company then you can make your hands dirty in dropshipping. The idea of dropshipping is fairly simple-

So, it is like you have a website where you sell some goods but you don’t manufacture those or either store the inventory (if you don’t have a budget). You can simply have a site where you can accept the orders on your site and then you can order the manufacturer or suppliers. The supplier can directly send it to the address as well. There are multiple ways a dropshipping business can be done and depending on your budget you can get started.

Investment needed- $200-$500 can be a decent amount to get started.

#4 Website developer

One of the oldest yet amazing ways to start your own business on the budget is being a web developer. You can start individually or maybe you can form a company to get started. Initially, you may go with a competitive rate and once you have some clients, you can increase the rate.


You can learn the basics of web development like HTML, CSS, SQL that you can create a full-fledged website and can get started. Later on, as you evolve, you can learn full-stack development, react, and other advanced technologies as well. As per a report by Full-stack academy, Javascript, typescript, and Elm are the best front-end web development.

Investment needed- Almost nill to get started

#5 Design and sell print-on-demand T-shirts

You may consider this as a part of the dropshipping idea above but there is a difference. In the dropshipping, you just take orders and dispatch. Here the focus is more on customizing the T-shirts as per the customer’s need. T-shirts, caps, hoodies, and similar wearable items have become canvases for your own creativity. Be as much as you can and get maximum sales. You can also target some communities like developer community, engineering life, etc., and come out with the best of you.

The best thing is, even if you’re not a designer, you can find freelancers and get your work done using the sites like- Fiverr, 99designs, Dribbble, etc. Investment needed- Around $100 to get started to hire a freelancer

#6 Create digital product/ebooks

This is another great way to start your business on a budget. Digital products can include- Music, online courses, WordPress themes, templates, vector images, and a lot more. As these are digital products and so there is no need for shipping, packaging, and physical handling. There are only two things you will have to take care of-

Figure out what makes a good digital product and what will be the USP for the user to download it or pay for it

Where you are going to sell this- Etsy is the best platform to sell a digital product. If you’re selling a WordPress theme or website template then Envato can be a great place to sell.

In case you’re selling an online course then Udemy can be a good place to start with.

Investment- Minimal

Conclusion

These were the 6 best businesses to start online with minimal investment. Most of these are tested by myself and I have used these from time to time. If you’re also thinking to start online business but don’t have budget, you can start with any of these depending on your skill and interest.

How To Accurately Define Your Target Audience For Your Business

By Ashutosh Jha → Tuesday, May 11, 2021
When you understand and correctly identify the target audience for your business, it will make marketing to them a much simpler task. You can ensure you are getting the correct type of traffic to your website and help increase your sales for your business. You will need to take your time with this part of your marketing, and there are plenty of ways to get insight into your target demographic.


Below is some advice for you to follow to help you define your target audience to market your business to them accurately.

Understanding Your Customers

You must know your customers, and you will need to try and get inside their heads and understand how they think. When you have a deep-rooted understanding of your target audience, it can help you identify new potential customers and deliver a better service.

You can get to know their pain points and what they are looking for in a company when buying products or services and offer them relief from these. You can also advertise how your company reduces these pain points and ensure you offer the best possible service for them, and you can get to know your customers through experience. There is also plenty of information about them using digital channels, such as analytics and social media, or you can have them answer questionnaires.

The Information You Should Look At To Define Your Audience

There is a lot of information available online that can help you define your target audience accurately, and there is specific information that will help you with this. The different things you can look at include:

  • Geographic Location
  • Age
  • Gender
  • Hobbies and Interests
  • Who they follow on Social Media
  • Whether they own or rent their home
  • How they spend their free time
  • Whether they use a desktop or mobile device

With platforms such as Facebook and others, you can garner a lot of information about your audience and tailor your marketing efforts to this target demographic. You can also use a Brisbane search engine optimization agency to help you with this, and through these efforts, they can ensure you are focusing on the correct keywords that will convert for you.

Putting The Information To Use

When you have successfully defined your target audience, you can then put the information you gained to use. You can use this within your marketing campaign. You can create content around what your audience would like and encourage them to share this with their contacts, which can help you reach like-minded people they know.

You can use the information to create posts for your social media that will resonate with your target audience, and they will find it informative and valuable. You can also use the information you gather to understand better your competitors and how they are marketing their business, which can help to give you an advantage over your competitors.

There is an abundance of data available in this digital age that we live in, and learning to recognise this and use it correctly can give your business a fantastic boost. It may also open your eyes, so you realise you do not know your customers as well as you thought you did and allow you to focus your business on keeping your target audience happy.

10 Best Free Online Games Websites

By Ashutosh Jha → Monday, May 10, 2021
Looking for the best free online games website to play your favorite games? Well, we have got you covered.

Whether you’re a classic game lover or looking for fast-paced challenges, you can find a great collection of games here. In this post, I am going to list the 10 best free online gaming websites where you can play online games without downloading.

Our selection of gaming websites and choice of games can be addictive for any age and choice. Even if you’re looking for any specific game, I am sure you will find that in our list of best gaming websites.

Where I can play free online games?

Now the question is where I can play free online games? Well, you can do so on any of the below 10 top free online gaming websites.

Usually, people have the perception that they need a high-end machine and the newest console to play the games. This is not 100% true and there are thousands of games available that you can play just through your browser. And in this post, we are going to talk about similar games that can be played through your browser. That means, no download, no high-end machine, nothing. Just an internet connection and a system to play.

#1 Plays.org

 The first in our list of best free online games websites are plays.org which is a free online video gaming site. Here you can play multiple games in different categories for free. Most of these games are browser-based which means you won’t have to download anything. The site offers games from various categories-

The good thing is, some of these are high graphics games while some are basic games. If you have enjoyed your childhood playing games like angry birds, you can find an upgraded version of the game here that can refresh your memory.

Game available on device: Browser-based

Pricing: free, no ads

Popular games: Minigolf World, The Sorcerer, Hero Rescue, Footstar

#2 Agame.com

 Agame is another leading online gaming website for you to play popular games online. Mainly you will find mini-games here related to kids, racing, adventure, and action genre. Although it offers ads while playing games but the good thing is these ads are skippable. To play any game, you don’t have to download anything. When you play a high graphics game, your playing experience can be challenging. Also, you don’t have to sign up to play any games on Agame.com.

Game available on device: Browser-based

Pricing: Free with Ads

Popular games: Microsoft Jewel, Rail slide, Smash karts, Klondike, Family barn

#3 Addictinggames.com

 You can also play free online games at addicting games. The site hosts a number of free and addicting online games for you to play. The games are divided into several categories- Puzzle, Action, Zombie, Funny, etc. Games don’t ask you to download anything and are purely browser-based. Even though this is one of the leading best free online video games websites but is full of unskippable 15-second ads. For some of the games, even you won’t find proper instruction to play the games.

Game available on device:
Browser-based

Pricing: Free with unskippable Ads

Popular games: Neon block, ev.io, little big snake.io, Mope.io

#4 247games.com

 The next in our list of the best free online gaming websites are 247games. If you’re interested in simple online classic games then this is for you. The site has been categorized in a way so that anyone can easily access it. On the home page, you will find an option called featured games and those are super popular games on 247games.com that you can play. All these games are free and you don’t even need to create an account to play these online. The site also offers a mobile version of games that you can play using a mobile browser.

Game available on device: Browser-based (PC and mobile)

Pricing: Free with few to no ads

Popular games: backgammon, blackjack, checkers, chess, mahjong, solitaire, sudoku, word search

#5 Miniclip.com

 If you’re looking for rich games in adventure and action then Miniclip can offer various options for you. Even you can find a good number of battle royal games on this site for free. While playing the high-quality games, you may need to wait for a few seconds before it loads but it is worth waiting. Although these may hinder your experience but overall I found the site pretty good and a perfect destination to play online games. Playing the multiplayer game can see lag.

Game available on device: Browser-based

Pricing: Free with few to no ads

Popular games: Knockout royal, Gold strike, 8 ball pool, agar.io, flip master, Short ride

#6 Pogo.com

 Another leading platform to play free online games is pogo.com. There are various categories of games that are available here- board, card, multiplayer, Puzzle, and more. These are amazing games and you can spend some good time on the site. The site is pretty popular for the games like- Plants Vs Zombies, Scrabble. As this is one of the trusted sites and has authority and so you can find some hard rules here. To play the free games you need to sign up and also contain ads that you can’t skip.

Game available on device: Browser-based

Pricing: Free with ads and sign up

Popular games: Word Whomp, Poppit, Spades, First Class Solitaire, A Way With Words

#7 Armorgames.com

 The 7th in our list of best free online gaming websites is Armor games where also you can play games for free. The site is sorted into a variety of categories- Strategy, action, Idle, defense, and more. With each game, you can find descriptions and also how to play that game. You can also share your thoughts about the game with fellow gamers in the comment section. One of the sections of the game I liked most is MMO- Massively Multiplayer Online. You can also find many games on the site that are available for iOS and Android.

Game available on device: Browser-based

Pricing: Free without ads

Popular games: Reincarnation: The Backfire Of Hell, Deadswitch3, Pixel tap

#8 Playretrogames.com

 Another interesting free online gaming site whose library includes popular 8-bit titles from the NES era, including Castlevania and Jurassic Park. The site doesn’t show any ad while playing a game and so you will have a great experience. You may find some more loading time with a few games which are heavy but once it loads there won’t be any issue with playing it. Most of the games on the Play retro games site are 8-bit that supports NES controller.

Game available on device: Browser-based

Pricing: Free without ads

Popular games: Sonic The Hedgehog 2, Mike Tyson's Punch-Out!!, Ultimate Mortal Kombat, Mega Man 2

#9 Mmogames.com

 MMO stands for Massively Multiplayer Openworld and this site is a one-stop solution for all kinds of MMO games. If you’re an MMO fan, this site has a lot to offer you. You can either play games online here or can download them as well. Mmogames.com also offers news about MMO games and RPG games.

Game available on device: Browser-based and downloadable

Pricing: Free without ads

Popular games: Neverwinter

#10 Poki.com

 Last but not least in our list of free online gaming sites is Poki. The site can take you to your childhood where you may have played the games like- Subway Surfer, Bullet Force, etc. Poki takes away the hassle of installing any app or games and instead allows you to play using the browser. The site has a lot to offer to those who wish to play Android-based games using a keyboard and mouse online.

Game available on device:
Browser-based

Pricing: Free with skippable ads

Popular games: Venge, subway surfer, Crossy road, Stick merge, Mad Gunz

Wrapping it up

These were the top 10 best free online games websites where you can play games for free. All these sites are free and you may need to register on a few to play while others don’t even ask to register.

7 Best Free Online Proofreading Tools for Error-Free Writing

By Ashutosh Jha → Sunday, May 9, 2021
Whether you are a blog writer, columnist, feature writer, or any other type of writer, you have to ensure the quality content which is error-free and easy to read. There are writers who charge $100 for a post while others just get around $2-$3.

Why so much difference?
 
These are mainly because of the writing style, error-free, and data-driven content. While writing the content, we make loads of errors. These errors can be of grammar related or spelling mistakes or incorrect sentence creation etc.

You should do the detailed content analysis before publishing any article to ensure it is free from any kind of errors and mistakes. Usually, there are some errors which you won’t be able to find normally and so you may need to take the help of some tools which will detect such errors and help you to correct.

One such tool is Grammarly and there are many Grammarly alternatives that will help you to detect and correct the errors associated with the content.

As I wrote in my Grammarly review post that, it is a paid tool and the free version won’t much help especially if you are a beginner? So today, I will be sharing some best free online proofreading tools. These are also free Grammarly alternatives and are very useful for beginners who have just started.

So let’s get started with these Free Grammarly alternatives using which you can write an error-free and high-quality content. These free online proofreading tools will help all the writers no matter you are a beginner or an experienced professional.

Useful Free Online Proofreading Tools

Here is the list of 7 best online proofreading tools and software which will help you in your writing journey. These free online proofreading and editing software are available for free but some of them also provide the premium version with more features and customization.

Here are some of the common practice I used to do before publishing any post-

• I take a break after writing the article and proofreading. Usually, I do after a few hours.
• Read thoroughly and do with the cool mind. Better select a place with less distraction.
• Read from the visitors’ perspective
• Keep on editing in real-time. Some people find an error and mark it. After reading the entire article, they correct. But I prefer editing as soon as I find an error.
• Use an online proofreading tool.

Grammarly

Grammarly is trending and highly used online proofreading tool currently. This is a multi-purpose tool that will help you to check and correct any kind of content for any error.
If you will ask me to recommend only one online proofreading software, I will say you to go with Grammarly.

You can check our Grammarly review to know about the tool in detail. This software is a fermium tool which means, you can use it for free with some limitations but the paid version comes with a better result. Also, the tool has a web API, browser extension, and Microsoft Word extension for better editing. You can also check Grammarly alternatives to look for alternative options.

Join Grammarly, it’s free!

Ginger

Ginger is another top grammar checker tool for editing and proofreading the articles. It is one of the best Grammarly alternatives.

It is a free online proofreading software and comes with all the major OS like Windows, Android, and iOS. It has many features like-

• Grammar checker
• Sentence rephrase
• Translation
• Dictionary
• Text Reader
• Personal Trainer and much more…

Link

Polishmywriting

Polishmywriting works in a similar way as Ginger do but it won’t suggest you for the error like a/an, has/have, etc.

It provides a colorful interface where it shows the errors in three different color-

• Red for the spelling error
• Blue for the style suggestions
• Green for grammatical errors

I found this proofreading software most quick compared to any other online proofreading software.

Link

Slick Write

I found Slick Write one of the best online proofreading and editing tools. If you are not in a hurry and want to deliver the quality content with NO mistakes, Slick Write is for you.

It doesn’t only help you to detect and correct the grammar and spelling errors but also helps you to improve your writing skills.

It will also help you to form the correct sentence and will help you with the word variety.

Link

PaperRater

PaperRater is another good tool for online proofreading and has almost similar features that other free online proofreading services provide with an extra feature. It also checks your article title and rates your overall work like your vocabulary, word choice, style, etc.

You just need to submit your content and it will give you and score based on your writing, grammar, content quality, and sentence formation.

Again it is a fermium tool and you will get full functionality and features in the premium version. But the free version is also worth trying.

Link

SpellChecker.net

This is a bit different from what other online proofreading software provides. Using this tool, you can check your article in different languages.

This tool is highly useful when you have to proofread your entire blog. It will check and will suggest the best solutions for the errors found.

Link

Language Tool

It is another new but impressive free online proofreading tool. It is an open-source proof­reading program for English, French, German, Polish, and more than 20 languages.

The tool is available for open office, desktop, Firefox, and Google Chrome. You can paste your content and can get the suggestions for the errors found.

Link

Writer.com

The writer is a leading AI-enabled business writing assistant for business. It helps you write better content which are error-free and which makes an impact. The writer is comparatively new in the segment but due to its algorithm, getting immense popularity. And due to the strong platform, Writer is being used by organizations like HSBC, Twitter, Zoom+, Discovery, Intuit, and more.

The best thing with Writer is, it allows you to create your own rules for editing content across the platform without referring back to the reference document all the time.




Tommy Hyland who is the VP of Marketing at Ascend says- Writer has allowed him to centralize his content style guide and terminology, making it much easier for others across the company to create marketing content that is aligned to our brand. Please note it is a premium tool and only free trial is available.

Here are some of the features of the Writer which you can use regularly-

  • Available for Google Chrome, Microsoft Word, and Google Docs
  • Uses AI to recommend best and find the error
  • You can save your own style and use it anytime
  • Helps you to be consistent throughout the content in the organization
  • Control where the suggestions should show
  • Fully safe and secure

Access Writer

Wrapping it up!


These were some of the best and free online proofreading tools. These free proofreading software helps you to check content for any possible grammar mistakes and also helps you to enhance your writing.

Do check your contents before publishing with any of these grammar checking tools and ensure that it is error-free and easy to read and avoid common blogging mistakes.

Let me know which online proofreading tool you use for content editing?

When Do I Need To Hire Experienced NESTJs Programmer?

By Ashutosh Jha → Tuesday, May 4, 2021
NestJS was developed by Kamil Myƛliwiec and other contributors as an open-source platform having a modular framework for creating scalable, reliable, testable, flexible, and efficient backend applications which is why individuals and companies want to hire NestJs developer for their projects. Nest.Js support databases like MongoDB, MySQL, and PostgreSQL.


The framework provides a mix of components and elements of object-oriented programming (OOP), functional reactive programming (FRP), and functional programming (FP). Nest.Js uses HTTP Server frameworks with Express as the default but it can also be configured to use Fastify as well.

Presently, the fastest-growing Typescript framework in Node.js is Nest.js and it is influenced by React, Vue, and Angular, that’s why many companies are looking to hire experienced NestJs programmers or a team of programmers.

When do I need to hire experienced NestJs programmers?

Whether to develop an application from scratch or an existing project, hiring experienced Nest.Js programmers is important if you want the development of your app to include;

Scalability

Nest.Js is a highly scalable framework. Scalability is the ability of a tool or system to maintain its reaction time, efficiency targets and increase its capabilities as the demand for software functionalities grows. It can adapt to overhauls, upgrades, changes while remaining stable without diminished performance.

 
As earlier discussed, Nest.Js combines elements of OOP (Object Oriented Programming), FRP (Functional Reactive Programming), and FP (Functional Programming. The scalability can be Vertical scaling (the size of your server determines how big you can get) or Horizontal scaling (which gives you the capability to scale wider to accommodate traffic).
 
To scale up (vertical) more power is added to your existing machines with hardware and tools while to scale out (horizontal) more machines are added to share processing and memory workload.

Automated Testing

Testing is a process of evaluating the performance of a software application to discover if the software meets the specific requirements it was produced to meet and to find out if there are any bugs in the software and for improving the software generally. Most times to do this developers have to execute a testing system.
 
By building using the Nest.js development framework, this testing system is simplified as it comes with a default testing environment and tools. Test suites or individual tests are replicated easily and with speed. With this, you will be assured that the product will meet the requirements of quality, efficiency, and performance.

Same Frontend and Backend Language

JavaScript is the most commonly used language which is what Nest.js uses and having it used for your whole application, frontend and back end makes it more flexible. Using the same language for your user side and server-side means tasks relating to both sides can be easily carried out. This reduces the tools and time needed to develop your application since programmers can reuse codes, communicate easily on different parts of the system at both ends.

In-Built Exception Filters

Nest.js framework comes with an in-built exceptions layer that handles exceptions that the application code does not catch across an application and then returns an appropriate user-friendly response automatically. This is executed by a global exception filter that handles HttpException and its subclasses. A string is taken as a first argument and a status code like a second argument which when thrown into the controller the layer catches it and returns a response according to the specified status code.

Optimize Search Engines for increased traffic

Hiring an experience Nest.js developer can make your website rank higher in search engine optimization making it more visible and generating organic traffic. Using the Nest.js framework will make your website crawlable by offering crawlable content for search engines and you can choose either to prerender your website or do a server-side rendering.
 
Adding metadata to your website helps search engine crawlers understand the content of your pages and Next.js adds most metadata automatically including the content and viewport type of metadata. It also helps to have a sitemap so that search engines can index your website properly and although it is not easy to create a sitemap when you hire experienced NestJs programmer, Nest.Js can be used to automate the process to an extent.

Which is Better, Arbitration or Litigation?

By Ashutosh Jha → Saturday, May 1, 2021
When it comes to solving legal disputes, people are always confused between arbitration and litigation. Although there is no concrete answer to this process, still people are always struggling to choose the right option. Arbitration vs litigation is one of the most searched phrases on the web because those who are new to these concepts find it challenging to settle for the right option.

However, experts believe there are several ways that arbitration is better than litigation when it comes to solving legal disputes in the courtroom. Here, we will guide you through a few ways, arbitration is better than litigation. Continue reading this text till the end:

Benefits of Arbitration Vs Litigation

Bear in mind, the arbitration claims can vary to a great extent. For your information, a state might also be required to intrude for the compensatory claims in the long run. Especially when an international case is being registered, the legal proceedings can be done in the long run as well.
 
Moreover, if the general impression is that arbitration could include litigation or the courts, this myth could have problems with many areas. However, all the parties can still make sure that a proper agreement is drafted. This aspect is within the control of the parties involved because they can identify the rules that will be beneficial for them. Therefore, it is fair enough to say, arbitration is a good attempt to improve the conscious efforts of the parties that are working together to come on common grounds.

Most parties will try to negotiate in the first place and see if they can find a common ground to stay on. Additionally, there is no need to compare arbitration with litigation but to evaluate the following factors:

1. The Quality of Decision Making

Experts claim the quality of decision-making is better in arbitration because an attorney is involved who will negotiate on behalf of his/her party.

2. Involvement of the Decision Makers

As discussed earlier, the parties included in the process have a say in the decision-making of the process. Especially if there are a few clauses that the parties are not comfortable with, they can ask the attorneys to not use them during the decision-making process.

3. The Flexibility of Each Forum

The most intriguing benefit of arbitration is, you get to enjoy the flexibility of the process. This is because, with litigation, you are not entitled to independent decision-making.

4. Procedural Fairness

As mentioned above, the parties get to choose the right arbitrator for the process. However, if you settle for institutional arbitration, the management will take care of the process. Therefore, when the parties get to work with professionals, they can rest assured about coming across a fair decision.

The most intriguing reason to settle for arbitration is that it consumes less time. Bear in mind, when a case is filed in the courtroom, the solution will be wrapped up in less than 6 months. In contrast, when you settle for litigation, it might take a couple of months to solve your dispute. Because the intrusion of an arbitrator is beneficial, you can rest assured about everything gravitating in the right direction easily.
 
Especially when you get to work with an arbitrator who specializes in your area of interest, you can rest assured about having the case get resolved quickly. An arbitrator will guide you through the right ways to solve a dispute, therefore you will have to trust their decision.

Today, arbitration is applauded by millions because it is streamlined with the needs of the modern era. Secondly, the expenses are minimal because you don’t have to hire a traditional lawyer who will work on the condition that you milk them with a lot of money.
 
A professional arbitrator will charge a certain amount of fee and the charges of the courtroom are minimal as well. Today, most businesses choose arbitration because it is a discreet way to solve their issues.
 
Bear in mind, arbitration maintains the secrecy and privacy of your venture. Not one inch of the valuable business information will go to you so you can rest assured.