Recent Posts

Trade Shows Marketing- 5 Things You Should Know

By Ashutosh Jha → Sunday, July 14, 2019
Trade shows are not your typical marketing platform. They happen within a specific duration of time, and as a trader, you need to make the most out of it. The trade show attracts people with interests in a particular field, and you might bag long-term clients and investors if you play your cards right. To convince the people to give your products a shot, you need to know the following:

Trade Shows Marketing

1) Get Skilled Marketers

Marketers marketing your product are the first contact you might have with your clients, and they need to be convincing. Having equipped them with the right skills, they end up impressing the interested parties. You need to prepare them for this task by training them. Have them fully understand any relevant information about the product being marketed and the firm as well. With a ticking clock and a constrained budget, you can consider hiring trade show modeling services. Their members are well trained, and they can rise to the occasion. However, communicate your expectations and logistics for a smooth run of events.

2) Be Careful With the Information You Share

Some people approaching you or your team are not potential customers but competitors. Most competitors show up to steal ideas or review their competition in the market. Sharing too much information might create a loophole where they can gain access to your firm. They can also use such details shared against you in case they find it wanting. Share only what is necessary by providing answers to questions asked. In case you cannot respond, or you find the questions fishy, allow them to seek clarification through the firm's contact channels.

3) Gifts and Demos Work

When a potential client approaches, it might be out of curiosity, but if you guide them on how to use your product, they might come on board. It would help if you had demonstrations to show how the product will benefit the client. When possible share free goods for clients to test. This makes them feel appreciated. This would be ideal for a new or rebranded product. Ensure you do a cost-benefit analysis before issuing these gifts also as you might ruin your account in the process.

4) There Is No Room for Errors

Giving false information just to have the numbers might be the start of your downfall. Clients who feel cheated end up leaving, and if they share the information, they might even take the existing clients too. Wrong set up, missing items and poor sync of activities show unpreparedness. This does not impress clients one bit. Prepare to have a pre-show or meet before the show begins to set and confirm everything.

5) Fit a Specific Niche

People from different demographic groups might use your product, but you need to market it for each group. Depending on the expected turn out, or location, you can quickly tell which group to expect. This helps you customize your marketing skills to suit them all. In case you expect all groups, have your team prepared to engage them at their levels for better chances at winning their hearts and pockets.

5 SEO Tricks to Improve Your Rankings

By Ashutosh Jha → Monday, July 1, 2019
If you are looking for SEO Services San Jose area providers to help you to improve your rankings, it will be a good idea to look at current search engine optimization (SEO) trends prior to doing so. Having a basic understanding of current and effective SEO methods to boost page rankings will allow you to communicate your goals better with your SEO guy. This will also help you determine if the SEO expert that you are planning to hire is also staying current with the latest SEO trends.

Another plus when doing some research about the latest SEO methods is that you may chance upon a few tricks that are simple enough that you can do it yourself. Here are five tricks to improve your page rankings that you can do on your own right now.

1. Create Relevant and High-quality Content

One of the most consistent variables involved in page rankings is traffic. You need to give your target audience a reason to visit your site, keep coming back for more and refer it to their friends. Your website needs to have content that is relevant and high quality, and you need to update it regularly to stay current. High-quality content also improves you “dwell time,” which in turn will also improve your page rankings. If your visitors bookmark your website while using Chrome, your website gets an additional ranking boost.

2. Include Multiple Headers in Your Content

Before your page visitors start reading your content, they tend to skim through it first. Dividing your content into headers and sections makes for easier reading. It also breaks up blocks of texts, which gives it a semblance of being more visually dynamic compared to just a wall of boring text. You should be able to do this easily if your website runs on WordPress.

3. Create a Blog

If you are passionate or at least knowledgeable about the product or service that you are offering, then it will be a good idea to start a blog about it. This tip is connected to the first one about high-quality content as blogs will engage your audience and keep them coming back to your site. Apart from traffic, blogging is also an excellent tool for lead generation, which can also improve your page ranking.

4. Optimize Your Photos

You may already know that high-quality images can help improve your page ranking by improving user experience. However, you should be careful when it comes to the file format and size of your images. The larger your image, the longer time it takes for your page to load adversely affecting the user experience of your website. Make sure to compress or resize your images to optimize them for your website. Another trick when it comes to images is to use medium to long-tail keywords as file names in their description.

5. Improve Your Page Loading Times

As mentioned in an earlier tip, page loading times can affect your page rankings. Research shows that 40% of page visitors abandon websites that take longer than 3 seconds to load. This percentage increases significantly with each second. Tweak your landing page layout and images to speed up its loading time.

While the tips mentioned above will go a long way in improving your rankings, there are more involved in SEO. If you want a major jump in your page rankings, hiring experts from established and reputable SEO companies is your best move.

5 Steps to Making A Profit In Crude Oil Trading

By Ashutosh Jha →
There are many ways that one can diversify their portfolio. The only problem with these diversification tactics is that there is simply no guarantee. The market it volatile and within a moment’s notice you might find that you are losing more money than you initially put in. Of course, there are always brokers and expert investors that you can turn to for advice, but this don’t necessarily mean that they are going to be able to provide the information that you need.

Luckily, this is where crude oil can offer the security that you are looking for. Crude oil offers a variety of excellent investment opportunities due to its unique stature in the world’s economic and political systems. And, this is not to even mention the energy sector. Anyone looking to get into the crude oil market should consider taking advantage of the following information.

Know What Makes Crude Oil Work

Crude oil is pretty much like any other product or service out there. It works on a supply and demand basis. Of course, the supply and demand with crude oil can be affected by a worldwide output. When markets are oversupplied it can shrink the demand causing the prices to plummet. The exact opposite would be true when the demand outweighs the supply. If you want to make a profit in crude oil, you need to fully understand when the market will be flush and when it will be down.

Choose Your Trading Market

When investing in crude oil, you will quickly find that you pretty much have two markets to choose from. This would be the West Texas Intermediate Crude market and the Brent Crude market. WTI gets its oil for US Permian Basin fields and other local sources, while the Brent market gets its oil from more than a dozen fields located in the North Atlantic. It is important to understand that each different market offers a different product and choosing the right one will come down to doing the right research. Anyone looking to get in on the crude oil market can always turn to BYFX Global. BYFX Global offers CFD crude oil trading.

Know Your Crowd

It is also important to understand that retail traders can also affect the crude oil market. When crude oil starts to trend it attracts capital from small players who are drawn to the market by the front-page headlines. This wave of greed can impact your profits in a profound way. When too many investors are dropping money hand over fist on a stock it usually leads to collapses.

Know The Long-Term Chart

When trading in crude oil it is important to fully understand that there are no guarantees. Just look at the previous history of the substance. After WWII crude oil peaked until it was embargoed in the 70s. A decade later it began to even drop further until 1999 where it became to ride to an all-time high. Of course, it began to drop again.

Choose The Right Venue

There are a number of venues available when it comes to crude oil investing. The NYMEX WTI Light Sweet Crude Oil offers contract trades in excess of $10 million contracts per month. The only problem with this venue is that it is extremely risky. The US Oil Fund probably offers the safest way to invest as they play crude oil through equities.

What are the benefits of leasing a photocopier?

By Ashutosh Jha → Wednesday, June 26, 2019
One of the most important machines in any workplace nowadays is a photocopier machine. They are so important that the workers ask for them if it is not there because that makes their day easy. Any scanning of the document, or having it printed or photocopied can be done within the boundary walls of the company itself, and that is an amazing thing.

However, getting a photocopier, as in buying it, is a rather expensive decision and so there is an option of leasing it because it is not so cheap to be afforded by anyone, all at once.

Some companies provide photocopier lease all around the world, and just like that, there is a photocopier leasing service at APS Solutions as well, where people can get a photocopier on lease. There are a lot of benefits of having the photocopier on a lease, and some of them are mentioned and explained in this article as well as a matter of fact.


  • It is indeed very hard to focus on anything when you spend too much money on one machine, and also it falls out of the budget that you had set for the company to follow.
  • Not buying the photocopier but have it on the lease would mean that you would decide the amount that you can pay every month for some time so that you pay the whole amount in installments you can say.
  • Here having to pay a deposit and getting the same benefits from the machine would mean that you would be able to concentrate on even more important tasks now.

Tax benefits

  • When you lease a photocopier, every monthly payment that is made by you is considered to be a pre-tax business expense and that means that you can deduct the entire payment every time to have it made.
  • That saves the company a lot of money and does not bind you by having to spend too much, rather release the tension and stress of you.

You are upgrading the technology

  • By having the opportunity to lease, one can have the best and updated photocopier to be leased so that they can enjoy the modern day technology and not even have to afford it all at once.
  • You get the access to the equipment that you cannot afford right now but still have it if you get it on a lease, and so that is what you do for that matter then.


  • People think that more quality means more money, that is, in fact, true but not in the case where you have the photocopier on lease.
  • Here it means that you can have the best photocopier and you would not even have to get it all at once.
  • No matter if you cannot afford it all at once, you pay a deposit and then some amount monthly. But you can enjoy the good quality that you always desired for you and your workers at your company.

How To Convert Video To HTML5?

By Ashutosh Jha → Tuesday, June 25, 2019
Remember the days when we used to upload the entire video on your web page to show it?

But now with the help of the latest version of HTML, HTML5, we can simply embed the code and add any video without actually uploading it to the server.

How To Convert Video To HTML5?
Also, the advanced multimedia feature of HTML5 avoids the need for using the adobe flash player. And so, you don’t have to think about whether the user is having any external tools or not. The native HTML5 video player also supports all the devices including laptop, desktop, mobile phones, and tablets to consider. It’s not that HTML5 covers all kind of videos but there are some limitations.

For example, HTML5 supports only the following format- OGG, MP4, and WebM of videos. And so, if your video is in some other format that should be converted into the allowed format. Also, it supports only H.264 encoder that means again if you got any other encoding then that needs to be converted to the allowed format.

So, if you are thinking to use any video on your website then you need to convert video to HTML5 first and then use. In the next section, I am going to share how to convert video to HTML5 free.

How to convert video to HTML5 free?

To convert video to HTML5, I am going to use one tool from the company named Liquivid. Liquivid is currently the leader in the market of this segment and allows the smooth video to HTML5 conversion for free.

What is Liquivid?

Liquivid is a video editing software making the editing and using the video easy. They create tools that combine different features which makes videos and photos editing easy and fun. There are different products shared by Liquivid which works for a different purpose. All the products are available for MAC and Windows PCs. All the products are also available for a free trial.

#1 Easy Cinemagraph- Here you can create cinemagraphs from the videos. This is quite helpful for running ads online
#2 Video Improve- This tool helps you improve the photos and videos with minimal efforts possible.
#3 Video to HTML5- This is the tool which we’re going to talk today. It makes videos to be used on the web
#4 Icon Effects- This is the new product introduced by the company where you can recolor, animate, and make the image transparent

Apart from all these major products by Liquivid, there are many tiny tools that Liquivid offers-

How to use Liquivids’s Video to HTML5 Converter

Using the tool is really simple and anyone can easily do that. The best thing about Liquivid’s tools are those are pretty easy to use. And so, if you are looking to add videos on your own website by hosting it on your own server, this is the solution.

Just follow the below steps to download, install, and use the tool.

Step-1: Download convert videos to HTML5 formats tool from the link given.

This will take you to another page where you can download the software depending on the operating system you have. The size of the software is around 90MB for windows and 100MB for MAC systems.
Step-2: Once downloaded, you can simply install it like you install any other windows software.

Step-3: Once the tool is installed, open it and you will find an interface where you will be able to convert video to HTML5. Here you can browse/add the video which you want to convert to HTML5.

There are many filters also which you can apply to adjust some argument of it like color, zoom, etc.

Step-4: Once done, simply click on export and you will be shown different option in which you may want to export.

Step-5: Just copy this HTML code and add it in any of your web pages to show it

Features of the tool

There are many features of this video to HTML5 tool which makes the conversion and using process quite easier. Here are some of the major features which you may want to check out-

  • Fast process while making HTML5 from videos
  • You can convert videos to images as well in the following format- GIF and WebP
  • Multiple customizations can be done in terms of adjusting resolution, frame rate, and output quality to reduce the file size
  • Customization can also be done on white balance, exposure, colors and more
  • You can rotate the videos, crop it with different aspect ratio and can also add text on it
  • Basic video editing like cutting, cropping, and combining the clips are also possible
  • Available for both the major OS- Windows and MAC
  • Very easy to use and quick guides are also available

System Requirements:

Although nothing special is required to use this video to HTML5 converter but it’s good to look at these before starting-

  • Windows 7 (or later), x64, 4GB RAM (8GB for 4K videos), ~300MB HDD
  • macOS 10.11 (or later), Intel x64, 4GB RAM (8GB for 4K videos), ~300MB HDD

The same configuration is valid for all the products of the Liquivid.

Pricing of Video to HTML5 Converter

The only drawback of the free trial is, it will add the watermark on the output file. Rest of the features will work as usual. So, if you want to remove that watermark and use the tool for commercial use, you can buy the license which just cost $19.99.


These were all about how to convert video to HTML5 free. Although for commercial use you need to pay some amount but spending $19.99 for lifetime use is very cheap. Try downloading the software and check the different features.

How Long Does SEO Take to Start Working?

By Ashutosh Jha → Monday, June 17, 2019
The answer to the question- How Long Does SEO Take to Start Working?, will be as easy as you would expect it to be. There are many factors into play including how good your website was initially, whether you had SEO done before, and even how much SO your competitors have invested in. Thus, the answer digital marketing experts give is that "it depends".

How Long Does SEO Take to Start Working?
[Image Source: Third Party]
An SEO agency will usually claim that it will take you about four to six months before you can start seeing results. It is critical that you know that in that period you will only start seeing results, there is a lot of growth you will achieve over time.

Does ranking matter?

Yes, the ranking might give you a sense of how well the SEO is functioning; but no, it is not the final goal you want to achieve. While being placed in a higher rank in the search engine page is good to look at, it is useless if you don't get any leads or sales. It is important that you rather see your goal as generating more sales and leads rather than just being on top of the search engine results.

Factors affecting SEO

There are many factors that affect how long it will be before you can start seeing results of your SEO investment


Your content is the most important part of your website. Having proper content that people enjoy will translate into more traffic and higher rankings in search engines. While it might seem simple, creating well-written content will take a lot of time and money.

You can make a content plan like what all you will publish and when you will publish those. Also, you should stick to it. You may use the content planning tool like Trello or Google spreadsheet. Below is a simple content plan for a month-


Your keywords are your golden tickets to bring in your targeted customers. Thus creating content with required keywords will generate you the quality traffic you need. You may use the keyword planning tools to find easy-to-rank keywords which can actually rank in search engine.

Your business

Your business plays a key role in your SEO. It will give you an idea about how you want your SEO optimized. The methods of SEO for an international conglomerate are different than the ones used for a local dentist.


The more competition you have, the longer it will take for you to see results.

A standard timeline for the first few months of SEO

No two websites are the same, each one has its own history and the amount of time and money invested in it. While it is not to make a timeline that every website conforms to, here is the most plausible situation you will be in the first few months along with the results you might expect.

Month one

In order to effectively plan out an SEO strategy, research is Key. The first month is usually focused on gathering data on your website, thinking up of keyword strategies, researching and finally planning everything out. The period of research will vary between each site. If you are able to manage to do the research part quickly, you can soon move on to making technical changes to your website. A few big sites though require more than a month in doing research.

Month two

This is usually when you start working on the technical aspects of the SEO work. You will start using the data you've collected from your research to modify your website. In some cases, the website will have to be completely overhauled and this might even take months. Instead of wasting time waiting for the website to be back up, you could invest your time in creating better content for your pages and linking profiles. During this phase, you won't be able to see any increase in traffic until the technical work is complete

Month three

This is when you should start focusing on creating better content for your website. Work on your FAQs, company information, product descriptions, articles, and blogs. You could start optimizing your content while working on the technical aspects, but that can be a bit hard on your budget. Once you have started working on your content you must see an improvement in your ranking and should be getting more traffic. Don't keep high expectations that this little increased traffic will lead to better sales.

Month four

You must continue to invest in creating better content, optimizing the look and feel of your website and creating a healthy link profile. In this period, you must start seeing a significant increase in your rankings, organic traffic, and lead generation. While this is great you must remember it is just the starting.

Month five

Once you have your website's content and technical features optimized, you must start focusing on increasing your traffic. You must get started on the social media management part of your plan; this will help you produce better content while also increasing the direct traffic for your website. You must still be focusing on new and optimized content as it will help you increase your ranking while also possibly investing time and money into PR or media outreaches. By now you must start seeing more and more traffic pouring into your website through SEO and this should be translating into significant growth in your leads and sales.

Month six

Once you have noticed that the traffic on your website is growing towards your final goal, you must start working on converting this traffic into leads and sales. Conversion rate optimization is important in cashing in on the increased traffic. After this you must start focusing on creating better content and promoting it, you could also get creative with your website. The specific path that you must take depends on your company and the goal that you have in mind for your website.

An SEO is a long-term investment, the more the time you invest in it, the better the returns you will get. So, make sure you are ready to invest in SEO for a period of six to twelve months if you want to see results. Investing in SEO for just a month or two will be a waste of your money.

Although, SEO is a daunting subject matter whether it is unfamiliar to you, it’s crucial that you have some fundamental knowledge and review of your potential SEO agencies. In case you have any queries concerning how to pick an SEO service, you may want to get in touch with Search Media.

How to Use Technology To Protect Business Interest

By Ashutosh Jha →
The rapid growth of technology has made way for some freaky cool gadgets and gizmos, opening up a whole new realm (and need) for security. Today’s robbers and thieves don’t have to break into your store to take you for everything you own.

Be wiser than those who would wish harm to your operation, and stay a step ahead of the game. Utilize the latest technologies both boost and protect your business. Here is a brief explanation of a few ways you can use technology to protect the best interests of your business.

How to Use Technology To Protect Business Interest

The widespread availability of video

The widespread availability of video recording capabilities offers a chance to create visual evidence of key situations regarding your business. For instance, if your business have to be present in court, videography will help assure that everything stays on the up and up.

Video doesn’t lie, as far as most legal proceedings go, and today’s tech makes it easier than ever for your professionals to create a video log of critical meetings and proceedings.

Seamless design of surveillance

Surveillance devices have become much more efficient and much easier to hide in plain sight. It’s important for business owners to keep an eye on what is happening in their operation at all times.

If an incident were to occur, you would instantly have video reference material to make your own assessment of the situation. It’s worth investing in the most high tech video surveillance.

Fraud protection software tools

Fraud protection software is great for boosting the safety of e-commerce businesses. The software can work to detect high-risk transactions, and it can notify you after analyzing the risk factors.

Don’t let mischief go unnoticed in your business, and protect yourself from those who would see your enterprise harmed. Invest in the latest and greatest fraud protection or fraud management software today.

Encryption functions and capabilities

21st-Century technology means that your business has the ability to encrypt every piece of information it passes across the web. Sending sensitive documents and files is a common part of running any type of business.

Keep your files secured, and turn on the encryption capabilities on all of your devices. This means you will have to contend with entering a password several times throughout the workday, but the security is worth the sacrifice of seconds.

Firewall protections

While you’re fiddling around with the settings on your computer, make sure to run across the firewall options. Setting up your firewall will act as a second line of defense against digital invaders.

Without firewall protection, your crucial operating information is left open to the public. A novice hacker could penetrate your files, so play it safe with firewall protection.

Why Borrowing Money Is Better Than Giving Up Equity- Top 5 Reasons

By Ashutosh Jha →
Financial matters can be a sensitive subject for many people these days. This is completely understandable because it has been drilled into you that there is no such thing as good debt. In fact, when most people talk about owing money these days they are usually talking about mortgages and the national deficit. The truth of the matter is that this is not always the case. This is especially true when it comes to business matters or equity. You are always far better to borrow money than to give up valuable equity. And, below you are going to learn why.

Debt Is Less Expensive

When it comes to the long-term side of things it is always much more advisable to borrow money than to just give away valuable equity. This is because when you give up equity, you are literally giving up a portion of your business forever. This is something that no business owner wants to do, especially when they are just starting out.

Reduces Tax Expenses

Tax season is always a rough time for many businesses. Not only do you have to scramble to get all your records together, but you are probably going to end up paying in money. No one wants to have to pay in money at the end of the year, but this is just a simple part of doing business. That being said taking out a loan could help reduce this burden. Most business owners aren’t aware of the fact that they can use the interest rates they are paying on the loan as a tax deduction.

Build Your Discipline

No business or individual wants to be in debt, but sometimes this is something that is unavoidable. The key to this is to take this as a learning experience. Learning to borrow, spend, and invest wisely will only help you with future business ventures. It is true that no one would take on debt just to increase their discipline, but being in debt could be seen as a positive asset. When you learn to optimize the dollar or stretch your budget, you are going to put your business in a prime position to end the year with a profit.

You Only Pay Back What You Borrow Plus Interest

One of the best things about money borrowed from lenders like låna pengar utan inkomst is that you only have to worry about paying back what you borrowed plus the interest. This means that if your company is successful, you will be in a position to reap a larger portion of the rewards. This would not be the case if you sold out various stock options or other equity.

Everything Can Be Done In House

Another excellent thing about borrowing money is that you do not have to consult other shareholders, partners, or board members. This would not be the case with equity. You would have to consult owning members of the business to get approval for the loan. This not only makes business owners feel like they are not in control of their own business, but it could delay plans that need to be acted upon in a moment’s notice.


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