Recent Posts

3 Ways to Merge PDF Files- Save Some Storage Space

By Ashutosh Jha → Thursday, November 26, 2020
At this point, you may have probably read about the different benefits of combining your PDF into a single file. By doing this, you will save a lot of storage space. Plus, it makes your desktop neater. Sometimes, looking for a PDF can be a tedious task, especially if you have hundreds of files on your computer.


So, merging files is a good idea. But the next question is, how? Generally, there are three ways for you to do it: Online, via Computer, and Mobile. If you don’t have any idea how to start, let us help you with that.

#1 Using an online PDF tool

One of the fastest and most convenient ways to merge pdf files is through an online tool. PDFBear is one of the most popular and most reliable online PDF converters in the market. This web-based tool is guaranteed user-friendly. Once you have accessed their website, all you need to do is to follow these steps:

Select and upload the PDF files that you want to merge. You can select from different folders from your computer as well. It doesn’t need to be saved in one folder. Also, there is an option for you to drag and drop the files on the tool. Once you have dragged or selected all the documents, PDFBear will automatically scan and process your files to merge. You don’t need to click on anything.

You can do some modifications, such as arranging the pages. But once you are satisfied with the way it was merged, you can click on Combine or Merge.

It’s not time to download! Depending on your Internet speed and size of the file, the download process should be done in 2 minutes. Aside from saving it on your computer, you will also have the option to save it in your Dropbox folder. It’s as easy as that.

#2 Using a computer

It’s known that there are different types of operating systems on computers. You have Windows and Mac. Regardless of which operating system you have, you can still use it to merge a PDF file. Let’s begin.

Combine PDFs on Windows

Adobe Acrobat DC is the best optimal solution for merging PDF files. It’s a guaranteed software produced by the same organization that created PDF. Adobe Acrobat DC also gives you an option to convert other Word, Excel, and Powerpoint files to PDF. Although you need to pay for the software, you can still check it out through its free trial. Tip: the paid software is a little bit costly.

The process of combining PDF through Adobe Acrobat DC is pretty easy as well. The only difference with online is that you have to install their software. Once installed, you have to open it using your computer, select the files that you want to merge, add as many as you need, then combine.

Take note that using the free version of the software may have limitations such as the maximum number of files allowed and the maximum size. After conversion, you can save the file on your computer.

Unfortunately for this software, you won’t have the option to export it to an online cloud. You have to save it first then manually upload it to your Dropbox or Google Drive, when needed.

Combine PDFs on Mac

One of the hidden gems of Apple computers is its Application called Preview. It’s pre-installed, free software. The process of merging PDF files through Preview is pretty easy as well. All you need to do is open the app, drag and drop the individual page in the software, and convert. You will also have the option to rearrange the files before you convert them.

Using Preview is indeed efficient. However, the downside of this Application is that it only works for jpeg or other image-related files. Unfortunately, Preview doesn’t allow you to convert document and presentation files into a PDF. Hence, you may still need an Adobe Acrobat DC for Mac to merge PDF documents.

Using Mobile Devices

Since more online users are now active through their mobile devices, there’s no doubt that some people would want to do all the work through their smartphones or tablets. Lucky for them, there is an option to merge pdf through Apple and Android devices.

There are various mobile applications for both iOS and Android that you can download on AppStore or PlayStore. Most of these apps are pretty self-explanatory. It’s the ideal choice if you need to urgently merge PDF files. However, take note that mobile applications are limited features.

So, it’s not ideal for bulk conversions. It’s only for when there is no access to a computer. Another factor to remember is that when merging using a mobile device, it means that all the single PDF files should be saved on your mobile or a cloud. Otherwise, you won’t be able to upload it. But for on-the-go and handy merging of PDF files, mobile apps are a good way to consider.

#3 Merge PDF in more ways when you need it

Despite the accessibility of online, desktop, and mobile means to merge PDF files, it’s still up to you to choose the best way in combining and safekeeping your documents. All you need is a bit of research and familiarity with the tool. And if all didn’t go well, you can always try all of them.

If you want to convert Word to PDF or want to understand when to use Word and when PDF, please check our earlier posts.

How to Convert Word to PDF for Free Using A Web-Based Tool

By Ashutosh Jha → Wednesday, November 25, 2020
If you are sending a document that you want to be secured, safe, and confidential, it is ideal to use a PDF file format. A PDF file is the image conversion of the Word document that you created. Converting a file to a PDF has a lot of benefits to keep the integrity of a file.


One of which is the ability to keep your desired layout, font, and formatting of a file. Since there are a lot of word processing versions available, it is no guarantee that sending a word doc will keep the layout of your file. Thus, it’s ideal to use a PDF format for more permanent files.

However, some converters require a paid subscription. It may ask you to sign up and provide the credit card information to be able to render your doc file to a PDF. But, did you know that you can convert for free? Here are some ways.

Convert PDF for Free Using PDFBear

The best way to convert word to pdf free and fast is to use an online converter. You can search for various websites online, but one of the most trusting sites is PDFBear. On this website, you can complete a document to PDF conversion in 4 easy steps. Moreover, you wouldn’t need so much technical support as the website is very user-friendly. It’s a “plug and play” type of online software. Here are the steps:

Upload the Microsoft Word document

You won’t need to worry about the file format. Regardless of whether the file is saved as .doc or .docx, this specific online converter will do the job for you. All you need to do is to upload it on their website.

Automatic scanning of the document

Once you have selected the file that you want to convert, the online tool will automatically scan your document and prepare it for conversion. You wouldn’t need to search for the “convert” button and accidentally click an advertisement. With this tool, it’s all automatically done by the system.

Patiently wait for the conversion to finish

Depending on the size of your document and your internet connection, the conversion will be done in two minutes. Larger files and slower Internet may impact the length of waiting.

Download your file instantly

Without any required personal information or mode of payment, your PDF can be downloaded immediately. Upon downloading, you will have the option to save it in a specific folder on your computer. Moreover, you will also have the option of using a URL for online viewing of your file.

Basic Tips Before Converting Your File

Before converting your document to a PDF file, there are certain things that you need to take note of. First, you have to remember that PDF cannot be edited. They are permanent document files that are best to use for safekeeping and archiving a specific document. So, before you start with the conversion, here are some tips that you need to remember:

Finalize the file

As mentioned above, the file will be uneditable once you convert it. Thus, you need to make sure that it’s already the final version before you convert it.

Review the entire document

You can use a proofreading tool, or you can manually do it yourself. Regardless of the method, make sure that your file is well-written and has no grammatical errors. There would be no way for you to edit it after the conversion.

Make sure images are formatted properly

One of the best things about a PDF file is that it retains the formatting that you set in your document. Part of which is the images. Double-check that the image format and the sizes are properly laid out in the document.

Check the page size and layout

PDF will also adapt the same page size and layout that you set in the document. So, if you are intending to print the PDF file in the future, make sure to save it in the correct page size and orientation. Insert watermark, if necessary: For legal and business documents, you have the option to include a watermark in the file. It can be a diagonal “confidential” sign across the page, or it can be a full-size logo of your company in the center. It’s not required, but it will make your PDF file look more formal and elegant.

Convert all you want

There is no limit if you want to convert a word document to PDF for free using this specific website, but there’s a threshold for the number of files that you can convert in a day.

So, if you want to maximize all the features available in this converter, you might want to try the paid Pro version. With the pro version, you will have unlimited time uploading for higher file sizes. What are you waiting for? It’s time to convert!

If you want to understand when you should use Word and when PDF, please check this article.

PDF or Word: Which One To Use When?

By Ashutosh Jha →
You may have already read a lot of articles listing the different benefits of using a PDF file rather than a Word format. While this is true, it is undeniable that this two software have their own strengths, weaknesses, and purposes.

So, before you jump into the craze to have your Microsoft word convert to pdf, here are a few guidelines to identify which format suits your document’s purpose. 

Best usage of PDF Format

If you are looking for more permanent and secure formatting of your document, PDF is the best option. These are the instances:

1. Printing

If you want to make sure that your document will be printed with the precise layout and formatting as you prepared, PDF is the way to go. It also helps enhance the images you included in the document. This option is also very ideal if you are using a different computer to print your file or if you are sending it to someone else for printing. Converting your file to PDF locks in the actual appearance as you see it. So, no need to worry if you will use different software or operating systems when printing your document.

2. When publishing an online content

Google reads PDF files, so if you are publishing a document, save it in PDF format. It’s the best way to make sure that Google will crawl your content and will appear on relevant searches. This is good publicity for your content, too. PDF is ideal for online publishing of newsletters, manuals, research papers, etc.

Since it cannot be edited, your content is safe and will not be altered. And it can also be viewed using a browser. A document file may require downloading before reading the content. So, if you will publish it using PDF, it will just open another tab or window on the user’s browser and it will behave like a normal website page.

3. Archiving important documents

Since PDF files are permanent, it is recommended for archiving important and confidential documents. For example, if you are working in the Human Resources department of your company, you can use a PDF file for your company policies and employee contracts so it will be preserved and protected. Plus, you can also add security measures such as passwords to guarantee confidentiality and will only be accessed by authorized personnel.

4. Sending business and legal papers

Every business has its letterhead, and it’s essential for sending a document to make sure that it will have the exact appearance when it reaches the recipient. If you are sending an important legal document via email, save it as a PDF. It keeps its integrity and security. For example, if you are sending terms of an agreement to a potential client, you wouldn’t want them to edit it and alter the agreement, right? Lastly, PDF looks more formal and elegant. Word files are too tacky for a business contract.

Best to Use Word Format

A .doc file or a Word format is not something that you should take for granted. Surely, a PDF file gives a lot of benefits, but it also has its limitations. Here are some scenarios where it’s still advisable to use a Word Format:

1. If you need to reuse the image

Unlike PDF, a Word file can be edited. Thus, if you still need to extract or copy the images for a specific file, it’s best to keep it as a doc file. Once you convert it to pdf, you won’t be able to reuse those images anymore.

2. When writing the document

If you are only the first draft writer of a specific document, do not save it as a PDF yet. It’s better to use Word so the other party can still access it. Word also has other features that can help you compose the content such as spelling and grammar checking. Just keep in mind that PDF is not a word processor and it won’t help you in the writing process.

3. If you need to submit it for editing

Same as mentioned above, if the article or the document is not yet final, use Word. In that way, your editor can easily edit the parts that need editing and insert recommendations where necessary. Of course, if you submit a document for editing via PDF, your editor would still need to copy the content and do the editing, it’s more leg work. Keep it in Word first until it’s final.

How to choose the best format - PDF or Word

Word and PDF are not enemies. In fact, they complement each other. If you are looking for a permanent, secured, and complete finish of your document, it’s best to use PDF. But if you are still writing it, Word is the best way to go. When choosing the file format, think of its purpose. Through this, you can attain a more productive and efficient result.

B2B Marketing vs B2C Marketing: 3 key differences

By Ashutosh Jha → Friday, November 20, 2020
If you’re a marketing person especially have interacted in the digital marketing space, I am sure you must have heard of B2B marketing and B2C marketing. What you might not be much clear about is B2B marketing vs B2C marketing and the differences between those.

In this B2B marketing vs B2C marketing post, we are going to talk in detail about those. Also, we will learn about 5 key differences between B2B marketing vs B2C marketing.

Before we proceed with the differences between B2B and B2C, let’s understand what are these.

What is B2B Marketing

B2B stands for business-to-business! B2B is any kind of marketing that is intended for a business/organization. The company that sells a product or service to other companies uses B2B marketing strategies. Some of the examples of B2B marketing include-

  • A SaaS company offering its product/service to the enterprise like SAP HANA
  • Real estate companies like JLL which offer real estate services to the builders/societies those are another organization and many more...

What is B2C Marketing

B2C stands for business-to-customer!

B2C is any kind of marketing that is intended for an individual customer and not the enterprise. And so, all the marketing activities in B2C are optimized considering the individuals’ needs. This can be targeted based on the customer’s interest, geolocation, age groups, and more. Some of the examples of B2C marketing are-

  • A pharma company like GSK selling medicine for individuals
  • A real-estate company like 99acres renting flats to individuals
  • A music site like Spotify selling individual subscriptions and many more…

The interesting insight between B2B and B2C marketing is, the market size of B2B marketing is now almost 2x times of B2C. And so, you will find many emerging companies that now focuses on B2B space. Here is a report on online sales data of B2B vs B2C in 2020 by Fostec.com.

B2B Marketing vs B2C Marketing: Key differences to know

Now as you know what is B2B marketing and B2C marketing, let’s understand the differences between those. We are going to talk about B2B marketing vs B2C marketing based on various KPIs as below-

#1 Customer Relationship

B2B: B2B more focuses on the personal relationship with the buyer. Usually, there will be someone from the customer organization as a point of contact. And the salesperson usually creates a strong relationship with that person to get the deal or to renew the deal. Usually, the deals in the B2B segment are for the long term usually half-yearly or yearly. And so, at least during the renewal, these partnerships should be strong.

B2C: In the case of a B2C relationship, a transactional relationship is more important. Again as your end-user is an individual customer and so you need to create a flow for the sales campaigns. The process should be very smooth so that the conversion can be improved.

No matter whether you’re targetting B2B marketing or B2C marketing, you need to focus on the online reviews. As per the report by the northwestern university, nearly 95% of customers check online reviews before making a purchase and so you should focus on the reviews as well.

#2 Decision Making Process

B2B: In this case, proper communication should be key to decision making. As in the case of B2B, there will be a proper stakeholder who will be making the decision and so transparent communication can work better. While making the presentation make sure you have done the competition analysis better and you have some USPs over your competitors.

B2C: In this case, simplicity works. Make sure the decision-making process is as simple as possible so that your potential customer is not confused and should not take more time for the sale.

#3 Targeting Audience

B2B: In the case of the B2B market, most of your target audience lies in a specific niche and you should do the research very carefully. Even if you’re selling office supplies, it will be a specific market where you will be doing the business. For example, if you’re a CA-based office supplier then you might be looking for customers around that area.

B2C: Here the audience targeting completely differs from what we have in the case of B2B. In the case of B2C, the target audience is varied across multiple geographic and so needs to be targetted accordingly. In the case of B2C, you may create a funnel and focus on it. This might give you a better result. You may create multiple sales funnel for multiple locations as well.

Conclusion

This was all about B2B marketing vs B2C marketing and the three major differences between those. As we saw, the way customers are being targeted in B2B is completely different from B2C and so depending on your business, you should follow accordingly.

Basic Big Data Guide - Make Sure You Use Everything to Your Advantage

By Ashutosh Jha →
In the business world, it is a jungle. Every business is trying to make more money than the other and everyone is doing what they can to stay afloat. That is why it is keenly important that you, as a business owner, take advantage of the tools you have at your disposal to ensure that your business does not get gobbled up by the competition.


There are tools out there that you may not even be aware of! It is up to you to find those tools, learn about them, and implement them in your everyday business life. Now is not the time to sit back and be lazy.

What is Big Data Analytics

The thing about big data analytics is that it is usually a challenging process of looking at big data to find information like patterns, correlations, marketplace ways, and what your customers like which will assist your business make informed choices.

On a bigger scale, analytics and technologies in data can give you a way to study the data sets, and find new things from it, that will allow you to make educated business decisions that will only help your business grow.

Advanced analytics is just another form of big data analytics, that include different requests with things like predictive models and data algorithms run by analytic type systems.

Analytics is not something that only sports can use. Analytics has been a part of the business world for years and if you are not using them, you are missing out on a big tool that can help put your business over the top and bring in an even new amount of revenue.

Why Big Data Analytics is Important

When done properly, through big data analytics software solutions, big data analytics may assist in bringing nothing but good things for your company:

  • Fresh Ways to Bring in Money
  • Precise Marketing
  • Improved Customer Service
  • Business efficiency will improve
  • A big advantage over the competition

Data analysts and many others in a similar field are able to study enlarging numbers of completed transaction data, and other different forms of stats that are usually left unused by that same software.

This means as the business owner, you will have data from the internet, website, social media, phone calls, and a lot more connected to the internet of things. It is a tool that makes it simple for a business owner to take a look at the things affecting their business, and make educated decisions on how to improve.

In the end, while you do not need big data analytics to make your business be as successful as it possibly can, it is a tool that can certainly increase the odds that it will be. You never want to sit around and think “what if”!

No one is going to help your business exceed. So don’t wait around, and use what you can! If you don’t, you could find yourself on your couch wondering “what if”.

6 Benefits of Good Explainer Video Production For Business

By Ashutosh Jha → Thursday, November 12, 2020
With the massive growth of businesses in the online marketplace staying unique and delivering your content to the target audience becomes more challenging. Grabbing the attention of your audience may demand a lot of marketing tactics.


However, you may have little time to explain to the potential buyer who you are as a business and what are the advantages of your service or product. 

As a great marketing strategy explainer videos are now among the most powerful tools. It will not take much time for the viewer to get enough information about your company’s product or service. These superb marketing tools are great to use in any type of industry. However, one of the most important things here is to find a trustworthy explainer video production.

Why?

6 Benefits of Good Explainer Video

Here are some vital benefits that you will get with it:

High Ranking

Dealing with a professional agency will allow you to get amazing video content that will inspire your visitors to take action. Such actions send positive signals to search engines that your website is worth ranking. Besides, a professional approach allows search engines to rank your page for more keywords.

Bonomotion is one of the greatest companies which will help to create amazing explainer video content considering a variety of factors that will help your website ranking. Due to its creative approach, you will manage easily achieve your business goals. With it, you can get professional services of video production, photography, animation, and digital marketing.

Better Conversions

Explainer videos are amazing attention grabbers. With the creative approach of the video production you choose, you will manage to increase your conversion rate for a number of reasons. Your client needs to have all the questions answered before the purchase. So, using a creative way to cover all these questions you will manage to make your client "take an action".

More Target Audience

It is not a secret that visual content has the power to educate and motivate. Such productions will find effective and fun ways to target and build relations with your audience. Dealing with professionals you will not only manage to promote your product or service but also find more connections with your engaged prospects.

Engagement

If you deal with the online marketplace, you will know that today videos are really amazing tools to engage your audience, However, it is worth mentioning that not all video contents get the same attention from the customers. For this, it is essential to have an explainer video that will stand out from the crowd and will give your viewer a number of reasons to choose yours among a number of similar products and services.

Brand Voice

Professionals' approach to your explainer video content will help to deliver the right message to your audience. There are many businesses that get a high bounce rate and low ranking and engagement because of their wrong tactics. So, creating the right video will not only encourage your target audience but also will help to have your own unique brand voice.

Solutions of Problems

Well, video productions can solve a number of important business issues by producing a quality explainer video. Besides covering the most important queries, the customers get more important information in little time.

Sometimes when you are not able to be available 24/7, such videos can cover the most important aspects. It provides your business with more availability.

There may be a lot of productions, however, making the right decision will bring your business a number of important benefits. Standing out from your competitors and growing your business is possible with skilled and professional specialists.

With them, you will manage to generate quality traffic, increase your sales and brand awareness.

How To Find The Best Employees

By Ashutosh Jha → Sunday, November 8, 2020
It’s no secret that a business can rise or fall on the strength of its employees. They are a vital part of any company's success, so how can you find the best people?


Write a good job post

This might seem like a fairly obvious tip but you would be amazed at how many job adverts make it onto job sites missing vital information like is the role full or part-time, permanent, or temporary. Another common pitfall is the lack of any hint of salary information or directions on how to apply.



Remember this is possibly a potential hire's very first interaction with your company. Do you want to give them the impression that you are a dynamic and interesting company to work for or leave them feeling a bit confused?

Use an agency

Take the stress out of finding the perfect fit by letting a recruitment agency do some of the hard work for you. I recommend working with agencies that specialize in your particular sector.

For example, an agency like MBN Solutions who deals only with the tech, digital, and data science fields will be well-placed to tap into top talent. A more tailored agency will also be able to write a great job posting directed at your dream hire and even give you specific advice on industry salary ranges.

Take a look at your existing talent pool

Internal candidates are often overlooked when it comes to finding new staff. The benefits of hiring from within include knowing exactly who you are getting and being able to cut out some of that endless new start faffing around.

But the biggest bonus of all is that by providing career progression you are also building employee loyalty. An internal candidate won't need to learn all about your business, they already know about it. They may need to learn a different facet of the business or work in a different area but they understand the culture.

In fact, research shows that external hires receive lower performance reviews in the first 24 months of working compared to internal hires even though they are paid on average 18%-20% more.

Look in unusual places

Don't be blinded by the everyday approach to hiring. If the role you are hiring for doesn’t require specific industry experience consider university graduates or even students. Young and full of enthusiasm they can be primed to travel further in your company early on.

Another option is to look to new job seekers or those looking to get back into the working world. Could previous experience in different sectors translate to your industry? Again depending on the role you need to be filled, would an apprenticeship be an option?

Get your employees to spread the word

There’s the classic saying- it's not what you know it's who you know, and it couldn't be truer when it comes to finding the perfect new hire. Your existing employees are going to (hopefully) be your best advertisement.

Make sure they know about open opportunities. They may know others in similar roles who are looking for a change or new opportunities. I got one of the most rewarding jobs of my career thanks to a friend telling me about an opening and selling my skill set to the managing director.

Would you work for your company?

I’ll leave you with this final piece of advice- Ask yourself if you would take a job with you.

Not every business can afford a top of range wages but they can make up for it in other ways. If wages are a sticking point what other perks or benefits can you bring to the table that would attract the right people? Make sure you advertise those too.

If you find yourself constantly having to find new staff, ask yourself why you have such a high turnover rate. What could you change that might make people stay longer?

With these top tips, I hope you find yourself with a wealth of exciting candidates to choose from.

Do Your Antiques Need An Appraisal?

By Ashutosh Jha → Tuesday, November 3, 2020
Some physical contents and valuable collections such as a few pieces of jewelry, antiques, or collectibles of your home may need appraising as you invest deeply in them. Your collectibles or memorabilia are worthy because they are a part of your history and a story is associated with them.

Antiques Appraisal
Unlike real estate appraisals, that is generally done through standardized methods, personal property appraisals require a different approach. It depends on the subsequent value of the antique or collectible determined through the intent of the appraisal, whether it is for protection and safety, selling purpose, etc.

In addition to that, whether a person is appraising a single item or an entire piece of land or estate, all valid appraisals are done professionally. Moreover, most appraisals of antiques, valuables, and jewelry are done for insurance purposes or potential liquidation. The purpose also includes charitable donation or equitable distribution. As it is said, anything is only worth what someone is willing to pay for it.

If you are confused then keep reading below the reason why you want to opt for an appraisal of your valuables.

Why Do Your Antiques Need Appraisal?

Most people consider appraising their items because of a few reasons, such as

Protection

They find their collectibles worthy of insurance in case they get lost, stolen, or damaged. To protect them, one must get insurance on their valuables, and to get insurance done, one needs to know how much they’re worth through an appraisal. It will let the insurance company set the right coverage plan for them. For the insurance of valuables, one must opt for a separate valuables policy instead of a homeowner's policy.

Resale

Most people also opt for an appraisal to know the market price of their antiques when they are looking to sell them. Through appraisal, they not only determine the worth and charge of it but get to know the potential buyers of the item. To resale such items, a professional appraisal is required to make the right decision.

Inheritance

For some, collectibles and antiques are worthy because they have inherited them. They ensure to get them appraised for the ‘date of death’ value of the item. The purpose is, they get an estimation to know capital gain tax if they decide to sell them or pass them on to someone in the future.

How To Find The Right Appraiser?

Finding the right appraiser could be complicated if you don’t have any knowledge about this field. Not all appraisers can do the work for you as all of them appraise different types of items. Look for someone who has expertise in the kind of antique you own.

Know that there is a difference between appraisal and insurance. Avoid the appraiser who charges a fee from you based on the items' worth. This kind of deal is also illegal in most states. Also, avoid the insurance company that does not offer proper valuables coverage policy to their clients.