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Elevating Ecommerce Sales with the Help of Analytics

By Ashutosh Jha → Wednesday, October 21, 2020
Within recent decades, one of the most crucial changes to our society has been spawned from technology. Tech has been the most indelible facet of modern society, and it has grown rapidly throughout the past two decades. The Internet and other tech has been incredibly formative for our civilization and has helped to boost various aspects of our world, most notably the economy.

Elevating Ecommerce Sales with the Help of Analytics

Our economy has been greatly influenced by technology, and this has led to the creation of a myriad of new industries; all of which have been rooted in tech in one form or another. 

While there certainly are numerous novel fields that have been created in the past 20 years, ecommerce has become one of the most essential of these businesses. Ecommerce has seen rapid growth throughout the 21st century, and there are now millions of ecommerce stores that exist online. Many of these ecommerce stores never see success, but the way that all of the lucrative ones attain sales has to do with ecommerce analytics.

Ecommerce analytics are extremely important for modern ecommerce enterprises, and learning how to utilize these statistics to improve your enterprise is imperative if you want to have a more profitable ecommerce company.

Google Analytics for Your Ecommerce Store

In order to have a thriving ecommerce company, you need to be able to utilize ecommerce analytics effectively. It is important to utilize the correct programs in order to get the best experience for your analytics, which is why using Google Analytics is so crucial.

Google Analytics is used by a variety of ecommerce businesses to boost sales, and their Enhanced Ecommerce tool helps to ensure that businesses of all sizes can understand the metrics they need. There is numerous analytics that Enhanced Ecommerce has available, including customer behavior, conversion rate, who makes up your audience, and others as well. Learning to utilize these statistics and improving your business model with them is crucial.

Utilizing Analytics to Improve Your Business

In order to upend your competitors, it is crucial for you to recognize what is problematic about your business model. You cannot get sentimental; you need to look at the facts presented to you in the statistics and understand that there are ways to improve your sales by changing your business model.

There are numerous metrics that you should be looking at, such as the number of days it takes to lead to a transaction, total revenue, total number of transactions, how many refunds you are giving, product prices compared to the average, and other as well.

Understanding how these impact your company is essential, and you can then implement change throughout your enterprise in order to improve your customer retention rate, increase engagement by your customers, and improve your customer acquisition rate as well.

Final Thoughts

Figuring out the best way to improve your ecommerce sales is imperative in order to run a profitable enterprise in this industry. Understanding the importance of ecommerce analytics in this process is imperative and will allow your company to thrive.

Best Technology Tools for Real Estate Agents

By Ashutosh Jha → Saturday, October 10, 2020
In the past, we have talked about a lot of blogging tools and now starting a journey on industry-wise technology tools. The first post in this series is the best real estate agent technology tool. In this article, we will talk about some of the best technology tools for real estate agents.

Best Technology Tools for Real Estate Agents
The job of a real estate agent is not easy and needs multiple iterations like posting the inventory, getting calls, scheduling the visit, closing transactions, follow-ups, and more.

So, to make the job of real estate agents easy, we are going to share some of the best real estate agent technology tools. Some of these tools are premium while others are free and so you can select depending on budget.

Best Real Estate Agent Technology Tools

Let’s start and see some of the best technology tools for real estate agents-

#1 Task Management: Asana

Task Management: Asana
As the number of actors involved in the real estate is quite large and so task management tool is very important. There are many task management tools available in the market which you can explore. The one which we recommend is Asana. Personally, we have been using this for our task management job, and is working perfectly. You can also track what your other team members are doing and better collaborate in this manner.

Asana Pricing

Asana is free for basic uses and for all the advanced features, you can subscribe to the paid plan which starts at $10.99 per month.

Other task management tools

If you’re not much satisfied with Asana, you can also look for alternatives like Trello, Wrike, and Flow.

#2 Social Media Posts: PosterMyWall

Social Media Posts: Postermywall
For a real estate agent, promotion is very important. And how you can miss social media? 

Your millions of targeted users spend hours on social media and so reaching out to the potential user using social media is a common game. But when you’re advertising your listing on social media, make sure the images, videos, and even texts are impressive. The better image you will post, there are more chances that the people will make the query and so the sales.

You can either hire someone to do this job for you or you can do yourself also using many social media posts creation tools. One such tool which we recommend is PosterMyWall. PosterMyWall offers free real estate flyer templates to make your work easy. There are hundreds of free and paid templates which you can use and customize for your need.

All you have to do in this case is, just use any template, customize the text, image, and videos and finally save your file. Once done, you can share it on any social media.

We recommend PosterMyWall because this is a leading online tool to create social media posts and flyers. It offers a way for realtors to create graphics for individual listings with professional-looking templates with minimal cost.

PosterMyWall Pricing

PosterMyWall offers free tier pricing as well where you need to pay separately for premium stuff. The premium plans start at $29.95 per quarter.

Other social media post creation tool

If due for any reason, you didn’t like PosterMyWall, you can use the other alternative like Canva.

#3 CRM: Zoho

CRM: Zoho
The next tool that a real estate agent might need is the CRM to manage all. CRM is a system that fulfills multiple requirements of real estate agents and firms. It manages all incoming requests, prepares pricing quotes, selling property, and many such days to day to day activities in a single system. After a lot of research, we found Zoho as one of the best CRM for real estate. The major reason behind this is the ease of use and the numerous features provided by Zoho. Zoho offers-

  • Built-in campaigns for sending out targeted lead nurturing emails
  • Project management tools to keep tabs on all your ongoing projects
  • Third-party integrations and APIs to improve productivity
  • Complete customization to accommodate the unique processes of real estate agents
  • Self-service portals to connect both sellers and buyers directly with your business

Zoho CRM Pricing

Zoho offers a free tier plan with three free users and essentials like leads, documents, and mobile apps, it’s a perfect fit for your home business. On a high level, you can subscribe to the paid plan which starts at $18 per user per month. If you will buy yearly, you can save 20% on it. You can check the details here.

Other CRM for Real Estate

If due to some reason you are not happy with Zoho, there are many other options for you. The major Zoho CRM alternatives are, Bitrix24, Zillow Premier Agent CRM, Agile CRM, and many more.

#4 Email Marketing and Newsletter: MailChimp

Email Marketing and Newsletter: MailChimp
It is very important for any organization is to be in touch with their potential customers and current customers. The same matters in real estate as well and even more. This is where email marketing comes into the picture. You can constantly send emails to your audience with regular newsletters, new listings, offers, and more. And Mailchimp can help you here. The major reason behind using Mailchimp is an amazing service and low cost. Even you can use Mailchimp for free if you have an audience up to 2000.

You can use Mailchimp’s form on your website, collect emails, and send dedicated emails to them. You can also send automated emails, create landing pages, and more.

MailChimp Pricing

As said above, you can use Mailchimp free for subscribers up to 2000. In the free plan, you also get a free website builder, CRM, forms, landing pages, and more. If you have more than 2000 emails and need advance features, you can subscribe to a paid plan which starts at $9.99 per month.

Other email marketing tool for real estate

If you’re not satisfied with the service of Mailchimp, you can look for other best email marketing services. The major Mailchimp alternatives are Aweber, Constant Contact, GetResponse, and more.

#5 e-Signature: HelloSign

e-Signature: HelloSign
A lot of legal works are involved in real estate too like signing contracts, making agreements, and more. Nowadays, every industry is getting digitized and so real estate. Especially during this pandemic when people can’t get outside normally, the digital signature is the most suitable way to get the documentation done without any hiccups. For this, you can use HelloSign which is the most reliable e-signature company. HelloSign is a Dropbox company and so you can be sure about security and trust.

HelloSign Pricing

HelloSign has a free sign where you can make 3 signature requests per month. If you’re looking for more, go ahead with the essential plan which comes at $20 per month. But when you pay annually, it just comes at $15 per month.

Other e-Signature Tools for Real Estate

If you’re not satisfied with the HelloSign then you can look for other e-signature tools. The best HelloSign alternatives are- DocuSign, Adobe, AssureSign, and more.

Final Words on top real estate agent technology tools

These were the top 5 technology tools real estate agents need. We have covered the best tools in this segment. If you are associated with the real estate industry, please let us know which all tools and apps you’re using on your daily operations.

10 Things To Know About Enrichment Classes In Singapore

By Ashutosh Jha →
Do you think that your child needs more than he/she is getting in class? Maybe you need the child to pursue a talent for which he/she has shown interest in developing? Your child would find enrichment classes helpful in situations like these.

The Programme for International Student Assessment (PISA) assessed 15-year-olds from 70 countries. Singaporeans emerged top in math, reading, and science, and also came out top in world rankings for education.

10 Things To Know About Enrichment Classes In Singapore

While classroom performance is important, your child may want to pursue other talents and skills not developed in class. This is where enrichment classes become useful.

10 Things To Know About Enrichment Classes In Singapore

Here is what you need to know about enrichment classes.

#1 What are the Enrichment Classes?

Just as the word says, enrichment classes go beyond what is offered in the classroom. Important information on enrichment classes in Singapore shows that these classes are designed to;

  • Supplement what is taught in class by introducing new concepts to the student.
  • Develop critical thinking skills that can be applied in classwork, and also outside the classroom
  • Cultivate a student’s personality and interest to help steer the student to an area where he/she is a natural fit
  • Liven up the learning experience with real-world applications, hands-on activities, debates and discussions, and individualized projects

#2 What is the Difference Between Enrichment Classes and Aftercare Programs?

In the past, parents had their children go to aftercare programs to interact with other children in a secure environment. Most aftercare programs had lots of play activities but no special learning activities.

Enrichment classes Singapore programs are structured to offer tangible learning benefits to students. If a child shows interest in computers, for example, a coding enrichment class would be suitable.

Enrichment classes are also different from remedial classes. Remedial classes are done to help a child struggling in some areas to catch up. Enrichment classes are suitable for students who show they can handle beyond what is offered in the classroom.

#3 When do Enrichment Classes Start?

Enrichment classes are offered at any stage starting from kindergarten upwards. The ideal starting point is the kindergarten level. This is because the child is exploring new concepts and getting a feel for different subjects. Enrichment classes at this stage can help early childhood teachers spot different gifts and talents in children.

#4 What Kind of Student is Fit for an Enrichment Class?

If your child is quick to grasp concepts and routinely needs new challenges, he/she is a good fit for enrichment classes. Also, there are some signs that your child could use enrichment classes when he/she;

  • Consistently achieves high grades
  • Reads ahead of the class
  • Feels that what is being taught is boring and repetitive
  • Loses concentration after the first few minutes
  • Keeps fidgeting and is restless in class

#5 Enrichment Classes Improve Study Skills

Your child could be talented or gifted, but lack study skills that are crucial in grasping and internalizing important concepts. Enrichment classes develop self-directed learning, which helps your child learn on his/her own. Good study skills also help your child prepare better and get high scores in tests.

#6 Enrichment Skills Improve Self-awareness

Some children’s gifts have gone unnoticed until it is too late. Gifted students also tend to feel unchallenged and under-stimulated by what is on offer. This happens when the student is not aware of his/her talents and gifts.

Enrichment classes help your child explore different activities and areas of interest to find the right match. Your child will realize his/her true potential, and become motivated to cultivate it. The student will also become more engaged in class and renew interest in learning.

#7 Enrichment Classes Motivate your Child

If your child’s motivation is waning for lack of a challenge, enrichment classes will change that. Enrichment classes continuously present new concepts that challenge the student. This keeps your child looking forward to the next lesson and challenge. Higher motivation boosts your child’s ability to open up to new concepts and ideas.

#8 Higher Interest in Learning

Loss of interest and disengagement is a big contributor to low performance in academics. This is because the student finds the lesson "boring" and "switches off.’ The student will then miss crucial concepts as they are introduced and discussed.

Enrichment classes are designed to spark and maintain interest. There is higher engagement in the classroom and extracurricular activities. The student will pay closer attention to the study material, grasp concepts better, and realize improved test scores.

#9 Enrichment Classes Help Paced Learning

The traditional curriculum is based on grade learning where all students are assumed to move at the same pace. But enrichment classes are designed to fit the student according to skill level. The student will learn faster in "easy" concepts and learn slower in more difficult concepts. This self-paced learning helps the child feel a sense of "achievement" and stay motivated.

#10 Enrichment Classes are Customized

Enrichment classes are not designed in a one-fits-all approach. Rather, your child will have a tailor-made program that recognizes her gifts, talents, strengths, and weaknesses.

Enrichment classes are very useful in helping a learner discover his/her full potential. If you feel that your child can do more, or has certain unexplored gifts, why not enroll him/her in several classes? The results could surprise both of you.

How To Upskill Your Employee As Per Work Need

By Ashutosh Jha →
Having a skilled workforce is ideal for an employer in any industry, and it can reap lots of benefits, ranging from an increased capacity to handle complex projects to an improved team problem-solving function.

how to upskill your employee
But education doesn’t have to stop when someone enters a job, and as an employer, you’re in a position to encourage your workers to pick up extra skills. From training days to additional degrees, there are many options. Here are some of the major routes you can take.

5 Ways to upskill of your employee

Here are the top 5 ways using which you can upskill your staff as per the demand of the industry and work. For example, earlier we were dealing with small data and so relational databases were good but with the increase in data, big data needed to come in the picture. And so, to handle such a huge amount of data, we need employees skilled in big data. So, it will be a good practice to upskills your employee in the newly developed or upcoming area to manage the demand and competition.

There is another benefit of employee upskilling as well- If you will upskill your employee, they will think they are also growing as per the need of the industry and will think that the organization is taking care of their growth. This will help you reduce the attrition rate a lot.

Now let's start what are the ways using which you can upskill your employee for win-win situation.

Night classes

No employer can dictate to their employees what they do outside of the set working hours, of course. But what employers can do is point their staff in the direction of great ideas for professional and self-development, and night classes at a local community college constitute a good place to begin. Why not consider putting up a notice in the staff room with a list of available courses and contact details on it, or even asking a member of the college’s outreach team to come in and speak to your workers?

how to upskill employees

Training days

Most people who have ever worked in an office or indeed any organization will be familiar with the concept of a workplace training day. As an employer, these tend to be encouraged for one of two possible reasons: either to meet some kind of expected standard (such as first aid or fire safety) or to train staff in the use of a specific tool.

If you’re a little concerned about how much your employees are going to get out of a training day spent sitting in a room in the office, you may want to consider going off-site and adding that novelty factor in a hotel or other location – providing that matches your budget, of course.

Additional degrees

For those employers who are very committed to the idea of further education, providing time or even some financial support for additional degrees is also an option. Except in cases where established promotion routes rely on gaining an extra degree (or where there is also a similar level of commitment and dedication from the employee in question), employees may not have even thought about doing an extra degree – so making the path as simple as possible will help them see the advantages.

Say you’re based in upstate New York and are thinking about colleges in Buffalo NY for your workers: pairing up with a local Buffalo campus is a smart move, as it will be convenient and easy for them to reach. Sending round-robin emails with generic links to university sites may be met with confusion, and it could even backfire if someone resigns to pursue studies out of state.

Online Courses

Online courses are a great source of education nowadays. When people are unable to manage extra time for full-time education or classroom education, you can definitely compensate those with the help of online learning. Almost all the leading universities in the world are offering online part-time programs and you can get your employee registered with it. Even you can get them some short-term courses on some specific website specialized in that area.

For example, if you are looking to build a workforce to handle large amounts of data, you can register your colleague for online Hadoop developer training and get them skilled. This will not only save time but also resources.

Cross-technical Training

This is the most economical and beneficial way of upskilling your employee. Let's say you have two teams one for manual testing while the other for automated testing. As manual testing is getting least in demand and so you may want your manual tester resources upskilled with automated testing.

Cross Technical Training
 So, you can arrange cross-technical training where your skilled team will provide the training to the team want to onboard. This way, you won't have to spend on the training and also get your employees to know each other.

Wrapping it up!

Having an educated workforce is always a shrewd move as it gives your business a competitive edge, and taking steps to achieve this is something every employer should be encouraging. From traditional options such as employee training days to going as far as helping your people get further degrees, there are many ways to help your staff develop.

CTF Loader in Windows 10- Everything To Know About It

By Ashutosh Jha → Sunday, October 4, 2020
When you use your electronic device and find that the “CTF loader” is running in the task manager, I am sure it made you curious to know what it is. You have found the correct article as today, I will mention what exactly is CTF and many questions related to it. The first thing to know about CTF is that it’s harmless. Many applications on our electronic devices such as Microsoft use it.

But if you feel like your CTF loader is causing your electronic device to slow down or is causing any errors then the service can easily be disabled. The CTF loader services can be disabled at any time if it's not required for your efficient working. If it’s causing you errors, then you can easily fix it by yourself without any help and here you will find out how that happens.

Before jumping to more questions and concepts about CTF, let's see what exactly is CTF loader.

What is the CTF loader?

While you found that your task manager was running a CTF loader, it must have raised the question in your mind as to what is CTF loader is. The CTF is an abbreviation for a “collaborative translation framework”. CTF loader is used by applications like Microsoft to deduce the handwriting and voice recognition on your electronic device.

If your computer is fine and working with the CTF loader in function, then simply ignore it. But if it's causing it to slow down or other errors, then you have to check the same. If you are using a program that doesn't need a CTF loader, then you can disable it as well. There is a slight possibility that you may have a virus in your computer that is disguised as the CTF or ctmon.exe.

The basic function of the CTF is to help the computer with keyboard translation, speech or voice recognition, and handwriting recognition. Everything that you write and the audios recorded for your electronic device will be deduced with the help of CTF. Now that we know what is CTF loader, let's understand if CTF is a virus or not.

Is CTF loader a virus?

The most common question asked about CTF is “is CTF loader a virus?”. CTF loader is running even when you are not using any Microsoft office tools. After shutting down the program, the CTF still runs in the background. The CTF is a legitimate Windows file and hence it is not connected to any virus, spyware, or malware.

It’s certainly true that people who create the malware apps may often name it CTF or something identical to the .exe file to disguise their malware, spyware, or virus as CTF loader. In general, it is not a virus. But if a virus has entered your computer disguised as CTF, then get it checked by your security task manager.

If you feel that the CTF is causing errors in your computer, then disable it and you will find out if it's a virus disguised as CTF or a different virus that is causing you problems.

What does a CTF loader process do?

The CTF loader process handles and monitors the user-related functions on the application such as Microsoft Office and all its tools, for example, word, excel, etc. The user-related functions it handles are the inputs of the keyboard, recognition of speech, handwriting recognition, translation from speech to text, and many other language-related functions of the Microsoft.

When you type something from your keyboard on a Microsoft office tool or upload audio that has to be converted to speech or transcribe, you will need the CTF loader process to be running on the background. If you have disabled it in the past, then you have to enable it for you to use the Microsoft.

Issues with the CTF loader windows 10

There are many functions of the windows 10 and one of them is the CTF loader. We now know the role, functions, and basics of CTF loader so let's focus on some of the common issues related to the CTF loader windows 10.

  1. CTF loader has crashed: The common complaint of many users is that the file of CTF loader windows 10 has stopped running itself. This leads other functions in the computer to cease its function as well. It causes great inconvenience for the user.
  2. The computer is sluggish: The other common complaint is that the CTF loader causes the computer to slow down. This happens because of the high RAM usage by the computer and users.

What causes CTF to have errors?

We know everything about what does CTF loader do as well as that it sometimes causes issues but why does it cause any errors in the functioning? The problems mostly arise after your system has been updated. The update can affect the performance of the computer significantly. This happens because many other files of the windows clash with the CTF loader.

Other errors arise due to the error in the inputs or the language packs. It is possible that when you try to change the language of the windows, there might be a warning, that the language you wish to choose is not available in the language pack.

The third cause of the error can be malware. There can be hidden malware that obstructs the working of your CTF. To impair your operating system, a program that has viruses can target as well as destroy the CTFMON.exe and this will create many errors in the efficient functioning of the CTF.

Fixing CTF loader: a guide

If you have run into errors and problems due to your CTF loader, then there are certain steps by which you can fix it by yourself without any professional help.

10 Best SEO strategies in 2020 for Better Ranking

By Ashutosh Jha →
In the world of digitization, taking your business to the online world is crucial.

But just getting online is not sufficient and you should do all that you can to get the most out of the online world.

Best SEO strategies in 2018
[Image Source: Third Party]
If you are maintaining all the flavors of professional websites also, it is incomplete without the traffic. And what can be better than organic traffic?

Although you can get online traffic in multiple ways, but organic traffic works best for any business as those are the targeted traffic for you. Again, due to changing Google search engine algorithms, it has become difficult to maintain the ranking with the same logic we used to get earlier.

So, I decided to write a detailed guide on the best SEO strategy in 2020 which works and helps increase the keyword ranking. These best SEO strategies will definitely help you boost your keyword ranking and you will rank higher in the search engine.

I am also using the same SEO strategies and finding it useful with many of my websites. Below you can see how using the below discussed best SEO strategies, I am consistently increasing my traffic.

TricksRoad Traffic Overview
And so, you can also play with the same SEO techniques 2020 and get some quality and free traffic which will be highly useful for your business. Either you can do all these yourself or even you can take the help of some trusted SEO agencies who follow all the white hat techniques to rank your business online.

10 Best SEO Strategies in 2020 for better ranking in a search engine [proven tricks]

Let’s see what all are the best SEO strategies in 2020 you should follow for the best ranking in search engine. Also, once you will start implementing these SEO techniques in 2020, you should keep track of the ranking of keywords in Google.

#1 User Experience is the hot ranking factor

If you will look into the top SEO trends 2020, user experience comes among the top position. Search engines are emphasizing a lot on the user experience and so, the better user experience you will provide, the better your keyword will rank in the search engine.

From the first click on your visitor on your website, you should treat them as your customer and serve accordingly. Think like they are your real customer and how best you can serve them.

10 Best SEO strategies in 2018 for Better Ranking
It’s well said that:


Here UX is user experience and so you can think of how user experience is an important SEO ranking factor. Here SEO targets the search engine whereas UX targets the user experience and together fulfills the common goals of better keyword ranking. And below are the factors search engine checks when it comes to user experience-

  • How easy the website is to navigate from a user point of view
  • Whether proper heading tags (H1-H6) have been implemented or not. We have discussed more heading tags in our on-page SEO techniques which you can check for reference.
  • Site structure should be good and easy to access
  • Should have the best experience irrespective of the devices being used
  • Speed should be good, we will discuss this factor later in this best SEO strategies as well
  • Color-combination, fonts, responsiveness are also among the top factors

#2 Make your website super fast

No website user wants to wait for too long!

Just put yourself in the visitors’ place and see how much time you can wait to get a certain page when you have thousands of alternatives available. And so, it becomes very important to reduce blog load time.

Especially, if you are starting a new blog from scratch, you must take care of the website load time. For this, you can use some highly SEO optimized themes or you can also do further customization and optimization.

It’s no more a secret and Google has publicly announced how website speed is an important search engine ranking factor. If you will look at the website load time report on my blog, you will find it’s not the best but yeah, it’s good.

TricksRoad Speed Test
Most of the business lose their potential customer while their website is loading and that’s the reason, Google has started giving preferences in terms of devices also. For example, you must have seen Accelerated Mobile Pages in the Google mobile search result for the best and fast user experience.

Google AMP Result
These results load quite faster in the browser and users won’t even have to wait for seconds before these AMP-enabled pages to load. So, definitely, these results increase the page speed as well as increase the user experience.

Google AMP Facts
As you can see how a bad loading website can impact your business and so, being a website owner, you should definitely keep the website loading time among the top priority.

Now the question is, how to reduce website load time?

Here are some of the techniques using which you can easily decrease the blog loading time fast-

Use Optimized Image

Images or any multimedia files contribute the maximum in website loading time and so, make sure you are using highly optimized images. Again, if you are like me who uses lots of images in the blog post then it became again necessary as it is one of the best SEO strategies in 2020.

I personally use, TinyPNG to optimize the image from a web browser or Smush image compression plugin while working with WordPress blogs.

Image Optimization for SEO
As you can see TinyPNG has optimized my four images size to 67% which is a great value. The best thing is, these plugins or tools optimized the size without compromising the quality of the images.

User Browser Caching

Caching is a mechanism for temporarily storing the web page data such as HTML files, multimedia files in order to reduce the bandwidth uses and hence decreasing the load time.

If you are a WordPress user, there are plugins like-
  • W3 Total Cache or
  • WP Super Cache
Which will help you enable the cache easily and improve the speed performance?

But for the non-WordPress sites, this becomes a little tricky where you need to make changes to your .htaccess file.

So, access your .htaccess file from your file browser of cPanel. You can access this either through cPanel and find in the root directory or browse the file through tools like FileZilla.

Once accessed you need to make the changes in the parameters like below-

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"

Use Content Delivery Network

CDN again helps a lot in reducing the website load time by providing the requested content from the datacentre near to the requested center.

There are multiple CDN available in the market, but I personally use CDN77 for my multiple blogs, and is working amazingly so far.

Apart from all these, loading any JavaScript file at the end of the page and using a lazy image load can also improve the performance a lot.

#3 Completely Responsive to all devices

Did you find anything interesting from the below image?

Search Engine Traffic by Device
As you can see by the end of 2016, the source of traffic from desktop and Mobile/tablet got almost the same and currently mobile is even dominating in some niches. This survey was done by the StatCounter team at the end of 2016. And so, it becomes very crucial being a business to focus on all kinds of devices through which you are getting the traffic. And here comes the responsiveness of the website.

Usually, a big publisher's house of business has dedicated websites for desktop and mobile, but everyone can’t afford it and even not required. But one thing that is required is a responsive website. You should take care of all the gradients while designing a new website.

For this either you can use the responsive themes and templates or if you are developing a custom website, ask the developer to take care of the responsiveness. If you have an existing site, then make sure it is responsive and experience is great irrespective of the device used.

You can use the tools like Browserling or Google Mobile-friendly testing tool to check whether your site is optimized for other devices or not.

Google Mobile Friendly Test

#4 Focus on Search Queries rather than Keyword

Google keeps on modifying their search algorithms and the way results are displayed in the search engine result page. If you will see the current result page, you will find it displayed with the rich snippets and local search.

Even for some specific searches (19.45% of total search to be specific), Google has started showing the direct result like below.

Google Rich Snippets
Now, who so ever just wants to get the date of Black Friday can easily find it from the search page itself instead of visiting any website. And the same applies to the local search result as well.

This is the reason, marketers and SEO analysts should focus on the search queries rather than the keywords. For this, you need to think from a user point of view and in this case, long-tail keywords and related keywords can be the best help.

For example, let’s say you are trying to rank on “SEO techniques” then it will be difficult to rank instead of a bit longer keyword like “SEO tips and techniques”. Check the below screenshot from the search engine.

Long Tail Keywords
You can clearly see the difference. Also, for the first keyword, all the top websites are ranking, and it is hard to outrank them compared to the second result where average sites are ranked. And so, always focus on the long-tail keywords and search queries for easy ranking and best result.

#5 Create Quality Content

You might have come across the term- Quality content multiple times but what is quality content?

Well, there is no fixed answer to this and vary depending on the scenario. But in a layman term, we can say those content that adds value to the user and internet is quality content.

The search engine loves the content which adds value to them and uses and provides the depth knowledge of any search topic. For high competitive keywords, you will find in-depth articles ranked higher in the search engine. For example, for the keyword “create quality content” itself, see the below image and observe the kind of sites are ranking in the SERP.

Create Quality Content
All these ranked sites are authority sites and it is hard to outrank these sites. Again, if you will open these links and analyze their content, you will find how depth these contents are and how lengthy these are. They have all the flavors to be the best content on the internet.

The below research shows the ranking position of different contents based on the number of words involved in the article. And so, you should focus much on the in-depth articles rather than just writing a few hundred words and switch to the next content. You can also use Google trend or blogging tools like Buzzsumo to analyze what kind of contents are performing better in the search engine.

Content Length vs Google Ranking

#6 Update old blog posts

Content creation is one of the most difficult tasks in blogging or marketing and quality content is our asset as we saw earlier. Although we should create evergreen content rather than seasoned content, still evergreen contents need to be updated. Things are changing very frequently and so if you won’t update it, it will lose its relevance. Also, you should not only update the old blog posts but also promote old blog posts effectively to get the best out of it.

For example, let’s see this post is focusing on the best SEO strategies in 2020 and next year there can be another SEO factor that may need to be in this list and so, will have to update this post accordingly.

#7 Quality Link Building

Link building is a part of off-page SEO techniques and together with on-page SEO techniques completed the main SEO strategy.

Quality Link Building
I am not going to discuss the link building techniques in detail here as I have already talked a lot about it on TricksRoad and you can check the TricksRoad Link Building section for details. Also, below is some link that will help you better.

But one thing that I want to share here is the- quality link building!

Building lots of links is not a hard job and using any link building gigs available on the freelancer's sites you can easily attain. But gaining a quality link is a tough job!

So, always focus on the quality over quantity!

You can various examples where a website ranking in the 1st position has fewer links compared to the other sites ranking way down. Also, do the internal linking of blog posts as possible and required. You can take this post as an example and see how I am interlinking my other useful and relevant blog posts here.

#8 Optimize for voice search

A few years ago, it was unimaginable to communicate to the computer using voice but with the help of Google Now, Siri, and Cortana, it is reliable, and everyone is using it.

According to the report by KPCB, voice search queries have increased to 35x since 2008 and more than a 7x increase since 2010. And so, you should optimize your website so that if someone is using voice search also, your site should come at the top.

Google Voice Search
But the question is how to optimize your website for Google voice search results?

Well, this you can do how you are optimizing the Google search result. Try to use long-tail keywords as much as possible and ensure that you are including the users’ search query rather than simple keywords.

#9 HTTP to HTTPS Migration

Yes, the SSL certificate has become an important ranking factor as well. Google is now sincerely considering secured sites ranking over the non-secure websites.

How SSL helps in Google Ranking
As you can see from the above data-driven graph, how HTTPS sites are ranking better than the non-secure sites and so, it’s time to move to HTTPS.

#10 Google is the King but what about Other Search Engines?

No doubt, Google is the king of the search engine but there are any other search engines as well which is a marketer you should take care of. If you will look into the search engine market share, search engines like YouTube, Bing, Yahoo are also having a good market share.

Top Search Engine
And so, make sure you are optimizing your website for other leading search engines as well. You should register your website in the webmaster tools of another search engine so that you can have well presence and ranking in other search engines.

It’s your turn!

These were the 10 best SEO strategies in 2020 you should follow for better ranking in search engines. Also, once you have reached the top position, you should work to maintain the top ranking in Google.

Only these 10 factors can’t decide the ranking, but these are definitely the top latest SEO techniques in 2020. To rank better in the search engine, you should definitely look into these SEO factors and make the best SEO strategies in 2020.

If we left any important factors here, feel free to share in the comment!

How to Receive Amazon U.S. Affiliate Payment Using Payoneer?

By Ashutosh Jha →
Are you using Amazon US affiliate but struggling to receive the payment? Then this article is for you. Although you are not alone and thousands of affiliate marketers are struggling with the same issue.

receive amazon us affiliate in payoneer
Although, now Amazon affiliate has enabled international bank direct deposit but still many countries are not included. Currently, Amazon affiliate supports 52 countries and if you’re among the below country, then you can receive the payment directly in your bank account.

International Payment from Amazon US Affiliate
But as you can see many countries are not on the list especially Asian countries like India, Bangladesh, Nepal, Sri Lanka, Pakistan, etc.

So, if you’re from these countries, then you can follow this article on how to receive amazon U.S. affiliate payment using Payoneer?

How to Receive Amazon U.S. Affiliate Payment Using Payoneer?

Let’s start and see how you can get amazon U.S. affiliate payment using Payoneer. To do that we can get started with Payoneer. As we know Payoneer is international payment services that help you receive the payment globally and get it directly in your account.

To do that, you can signup for Payoneer first and verify your account. You can use this link to signup for Payoneer and you’ll also get $25 as a reward.

Sign up for Payoneer and receive $25 free

Once you will sign up and complete all the verification, then you’ll be landed on a screen like below-
Payoneer Dashboard
The best thing is, Payoneer gives you the bank details for different countries and currency. For example, if you want to get paid in USD then just use the US account, for GBP, use UK account and so on.

To get the US bank account details, hover to receive a menu and select a global payment service.
US Bank Account Details using Payoneer
This will take you to the global payment service dashboard which will look like below-

Payoneer global account details
As you can see global account details for USD, EUR, JPY, and GBP are already active for me. And also, at the top, the suggestions are showing to request the bank account for AUD and CAD. If you need you can request more currencies as well.

As we are looking for US account details, so just select USD receiving account and you will get the account details like below-

USD Account details
Now login to the Amazon US affiliate account and go to account settings-

Amazon US Affiliate account settings
Here, select the change payment method where you will find the three payment options-

  • Pay by direct deposit (minimum threshold- $10)
  • Pay by gift card (minimum threshold- $10)
  • Pay by check (minimum threshold- $100)

Here select the first option and just select the bank location as the United States and then fill in the details like bank name, account number, account type, and ABA number. These details you can get from Payoneer as I have shown you above.

direct deposit account details
And done!

These changes will be reflected in the 1st of next month. Once done, from next month, if you’re able to make $10 as an affiliate commission, then you will get the payment directly in the Payoneer account. And then that payment will be directly transferred to your connected bank account in Payoneer.

Payment from Amazon in Payoneer


These were all about how to receive amazon U.S. affiliate payment using Payoneer. I hope you will be now able to get the payment directly in your bank account from Amazon US affiliate. You can also check the video as shared above for steps. Here are a few more similar articles on affiliate marketing-

How I started a Niche Blog and earning $60/month in 4 Months [Case Study]

By Ashutosh Jha →
A niche blog is still in demand and it still works!

Recently I started a niche blog and within just 4 months, it started earning around $60 per month with no much work.

In this article, I am going to talk about how to start a niche blog and earn $60 per month with almost no time. I will be sharing the step by step procedures I followed to earn and you can do the same.

How to start a niche blog
I will be sharing the revenue report, traffic report, comparison and more but not the URL due to obvious reasons.

Earning of a Niche site in Jan 2020

We collaborated with Ezoic to run the Google ads and so, I will be sharing the earnings report from my Ezoic dashboard. I have written a review of Ezoic here and if you want, you can also join Ezoic by following this link.

In January 2020, we received a total of $59.08 after the deduction of publisher charges and this was pretty good looking at the site age. Here is the daily distribution of earning-

Earning of a Niche site in Jan 2020

Earning of a Niche site in Feb 2020

In February 2020, we earned a total of $42.75 after all the deductions. The earning was less because we faced some issues with ad integration and hosting. And you can see in the below image that we didn’t earn after 22nd Feb.

Earning of a Niche site in Feb 2020

Earning of a Niche site in December 2019

In December 2019, we earned a total of $54.85. Although we were thinking that it will cross $75 but later due to year-end, it didn’t meet the target. Although now we are working to make it earn at least $100 per month. Here is the screenshot of daily earning in December 2020.

Earning of a Niche site in December 2019

Now as you saw the earning report of December 2019, Jan 2020, and February 2010, it’s time to show you the traffic report of the site.

Traffic report of a niche site in December 2019

In December 2019, we received a total page view of 8862 with 6062 users. This comes with 1.23 pages per session. We aim to increase the page interlinking and take page/session to at least 2 pages per session. We are working on this and hopefully, we will be able to get there soon.

Traffic report of a niche site in December 2019

Traffic report of a niche site in January 2020

In January 2020, traffic increased a bit and we crossed 10k page views with a total of 7056 users. We saw a traffic spike of around 17% in January. This majorly happened as we published a few new contents along with the less holiday in January compared to what we had in December.

Traffic report of a niche site in January 2020

The page per session also improved a bit and we reached 1.26 pages per session compared to 1.23 what we had in December 2019. But still, this is far below our target 2 pages/session.

Another problem we are seeing with the traffic is the bounce rate. Almost every month we are seeing the bounce rate going above 80%. This is something we have to work on and we are focusing for the next few months.

If you’ll look for the average bounce rate of blog pages then it is between 70-90% and our blog fits there.

Bounce rate by industry
And we aim to lower the bounce rate of less than 70% for now. Here are some of the top techniques we are following to decrease the bounce rate of the blog-

  1. 1. We are working to redesign the site to make it a little more appealing. For this, we are evaluating some of the Google AdSense optimized themes. We will share which one we finally have gone through.

  2. 2. Instead of posting some content in the form of a blog page, we are working to create those as a landing page. For this, we are taking help from the Thrive landing page creator. There are many WordPress landing page creator plugins which you can review for the use. Some of these are free while others are paid.

  3. 3. For the next few months, we are also focusing on creating some videos for the blog and we are expecting the bounce rate will improve from this.

Traffic report of a niche site in February 2020

February 2020 was even better for our site in terms of the traffic and we crossed total pageviews of 11.5k. So, our pageview increased by around 9%. But our page per session and bounce rate showed some decline.

Traffic report of a niche site in February 2020
As of now, our target in terms of the traffic is to cross 15000 page views per month. We hope in a couple of months, we will cross this target with an earning of $75 per month. We will update this post, with the updates and our milestones.

How to start a niche blog and make money?- Our story

Here are the exact steps I followed while creating a niche site. If you’re also looking to start a blog, you can follow these exact steps to get started. Overall, if I have to summarize the blog life cycle, then this image can be one of the best suited.

blog life cycle

#1 Niche Selection

Many say niche selection is the most difficult or at least one of the hardest jobs to execute while starting a blog.

Even I second that and should be chosen wisely. Earlier I have written a detailed post on a profitable blogging niche that you can choose as a reference.

The one that I selected was on the movie download. Although this is a heavy crowded site but still a lot of options for improvement. The major reason we selected this niche was-

  • Most of the movie downloading sites are illegal and those gets closed very quickly due to piracy
  • Movie downloading sites get popular in no time
  • And so, when a popular movie download sites get closed, people start looking for alternatives and this is where we worked

Although this is not an easy niche to work with as you have to keep an eye on the links and sites you’re using. For example, if you have listed site-A as the best downloading site and the next day that site got banned then you will have to update your list asap. This will help the user not to land on the non-working sites.

#2 Creating a WordPress site

The second step was to create a WordPress site on it. Although TricksRoad is on Blogger I start new blogs on WordPress due to more flexibility. And this niche site also I started on WordPress itself.

If you’re new to blogging and don’t have much idea on how to start a WordPress blog from scratch, you can follow the guide.

#3 Domain Selection- EMD vs PMD

Well, one thing that I have experienced is EMD (Exact match domain) no longer works!

For example, let’s say if you’re looking to start a blog on the main keyword- “dog food” then the EMD will be something like or or similar.

Means, the domain name is nothing but your keyword. This is called an exact matched domain name or EMD. Earlier (back in 2010 or 2012) this was working like superman in ranking especially for the niche site. But now search engines are way too smart and EMD doesn’t much impact the ranking in the search engine.

In late 2012, Google announced that it will change the low-quality EMDs and was announced by the then CEO of Google.

EMD Announcement by Google CEO
But still, if worked correctly, EMD adds a slight advantage over the generic domain name. There are many checklists while selecting the best domain name and you should follow those. Also, there are plenty of cheap domain name registrars which you can check for buying a domain name under $1.

In my case, I didn’t find an EMD and so I moved to PMD which stands for the partial matched domain. That means, if my main keyword is dog food then PMD will be something like,,,, etc.

#4 Hosting- Sharing hosting vs dedicated hosting

The next thing I want to talk about is hosting as many important factors like speed, uptime, etc. heavily depend on the hosting. I have talked a lot about hosting earlier and so, I am just sharing the references here.

I already had unlimited shared hosting and so, I directly hosted on the same without buying any new hosting for that niche site. If you’re a complete beginner then you may start with the free web hosting providers as well. Few things those you should look for while selecting the best hosting solutions for you-
  • Uptime
  • Technical support
  • Speed of the network
  • Security & backup solution
  • Pricing & renewal pricing
Usually, you can get a decent shared hosting at around $1-$2 per month. I recommend not going with dedicated hosting for the starters.

#5 WordPress theme selection

I am not a big fan of frequent theme selection and stick to the one for a longer period. There are many premium and free AdSense optimized themes that you can try.

As my niche blog was majorly focusing on the AdSense and so, I started with the Voice theme of Meks. You can buy this from ThemeForest which costs $69. It’s an amazing & multi-purpose theme and I highly recommend this.

WordPress theme selection
It’s not always required to buy a theme, you can also keep on using any free theme. And further use any plugin for the ads, the choice is yours!

Just make sure the site is optimized for all the devices- Desktop, Mobile, and Tablet. I receive around 17% mobile traffic which I expect to grow shortly and so, the site should be able to manage such users.

Traffic by device tricksroad

#6 Important WordPress Plugins

The main reason why I like WordPress most is due to the thousands of WordPress plugins available. You just name a feature and there will be many free and premium WordPress plugins available.

This has always been debatable on how many plugins you should use for your blog. I don’t go by number and instead just install when needed.

As of now, I am using 15 WordPress plugins for this niche blog for different purposes.

must have wordpress plugins
Here is the list of top WordPress plugins I am using in this blog-
  1. 1. Visual composer- for the page creation and landing page creation

  2. 2. Contact Form 7- For the contact form

  3. 3. Meks Flexible Shortcodes- for shortcuts like column, background, etc.

  4. 4. Easy Table of Contents- for a table of contents and is highly recommended

  5. 5. Meks Easy Ads Widget- Comes with the theme for the ads. If you will be using Ezoic, this is not required.

  6. 6. Meks Simple Flickr Widget- Comes with the theme to display your Flickr photos inside WordPress widget. Not compulsory to have.

  7. 7. Meks Smart Author Widget- Comes with the theme to display the author's image. Not compulsory to have.

  8. 8. Meks Smart Social Widget- Comes with the theme for displaying social media icons.

  9. 9. Meks ThemeForest Smart Widget- Comes with the theme and help you display ThemeForest items on your blog like affiliate banners

  10. 10. WP Review- Free plugin for the review of any page or posts. Highly recommended

  11. 11. Mighty Classic Pros And Cons- Another free and highly recommended plugin to show a pros and cons table

  12. 12. Thrive Architect- It's a premium plugin to design the landing page and other elements quickly

  13. 13. W3 Total Cache- It's a freemium plugin for Search Engine (SEO) & Performance Optimization (WPO) via caching. The free version will be sufficient for you

  14. 14. All in One SEO Pack- The WordPress SEO plugin which helps you write the title, description, evaluate keyword, and more. An alternative is Rank by Math and Yoast SEO plugin.

  15. 15. WPBakery Page Builder for WordPress- Free page builder plugin to create the elements. I have stopped using this after I installed Thrive Architect.

#7 Keyword Research

Once your blog is live, the next thing you might want to look for is the content. But before that, I would like to tell you about keyword research.

Don’t start with a random topic as this is a niche blog and you need a proper plan. for this keyword research will be highly helpful to you.

You can take the help of any keyword research tools like Ahrefs, Semrush, Google Keyword Planner, etc. to do keyword research. Even you can take the help of search volume display Google chrome extension like keyword surfer for this.

So, now let’s say you finalized the following 2 keywords for your blog (I would at least recommend going with 10+).-

  1. 1. Dog food
  2. 2. Purina dog food

Now look for the LSI keywords related to these main keywords. To get the Latent semantic indexing (LSI) keywords, you can take the help of Google search. LSI keywords are those keywords that people use with the main keyword.

For example, when you will search for “dog food”, you will find a list with the heading “Searches related to LSI keywords” at the end of the search page. Those are nothing but the LSI keywords. You should use these LSI keywords in the content as well along with the main keywords to attract more traffic.
LSI keywords
optimizing your content for these LSI keywords will help you rank for these keywords as well. And this will help you get more traffic.

#8 Content- Posts & Pages

After you have finalized your main keywords and LIS keywords, it’s time to draft the content. First, create some important pages like-

  1. 1. About
  2. 2. Contact
  3. 3. Privacy Policy
  4. 4. Disclaimer

These are the 4 mandatory pages one must create. And then start creating the main content. Initially, I would recommend you write a few evergreen contents. The number of words also impact the ranking for the keyword and research shows the below-

content length vs ranking
At least while starting, create some posts with 2000+ words and later you can keep adding 1000+ words. Make sure the content is making sense and not anything just for the sake of completing the words. Use your main keywords in the content, URL, headings, description, image meta tag, etc. Also, use the LSI keywords as and where required and suitable. Don’t make the keyword overcrowded so that it will look over-optimized for the search engines.

Research shows the below for the perfect keyword density-

Google keyword density
I kept the keyword density between 1-2%. Means in a 1000 words article, I used 4-5 times main keywords and 4-5 times a combination of long-tail keywords.

While writing the content, take care of your audiences as well. For example, I am getting maximum traffic from the age group of 25-34 and so, the content I am aligning is more inclined towards such groups.

Tricksroad traffic by age group
Another technique that I followed while writing the content is to personalize it. Similar to what I did for age, I also followed the gender. As my niche site was on movie niche and so, the taste of movies varies from age group to gender. I get 70% male traffic and 30% female traffic. And so, the content on the site is also distributed similarly.

Tricksroad traffic by gender
As I was working on the movie download niche and so, most of my content was related to alternatives. For example, putlocker is one of the top movie download site and so, I used to write like top putlocker alternatives, and similar articles. And as i was making the article based on data like on age groups, genders, location, etc. and so targeting was little easy.

#9 On-Page SEO

After you have added the content, it’s time to optimize the content. This comes in on-page SEO part where you don’t need anything extra and just optimize the existing content as per the ranking guidelines. I have written a mega guide on the on-page seo optimization technique and I would recommend you going through that. For that niche blogs also, I used the same techniques listed here.

#10 Social Media pages & Social Signals

The next thing that I did was to create the social profiles for the blog. Although for the niche blog, you may not use it a lot but it’s required to look genuine both from a user perspective as well as a search engine point of view.

I created the following profiles on social media-

  1. 1. Facebook page
  2. 2. twitter page
  3. 3. Instagram page
  4. 4. Pinterest page
  5. 5. Linkedin Profile
  6. 6. YouTube channel

Remember, most of these sites give you a backlink also which will eventually help in off-page SEO.

After I created the profiles, I bought some social signals like Facebook likes, Twitter followers, and some YouTube views. To buy these, I ordered around 1000 Facebook likes, 500 Twitter followers, and 5000 YouTube views. This I simply bought from Fiverr.

Although these are not the best but to start with, it’s decent. Just make sure you are not buying the Chinese likes or followers.

#11 Link Building: Off-page SEO techniques

This was the tricky and hardest part. After getting some social signals, I kept on adding the content and started interlinking. After keeping the site for around a month, I started building links and followed the following techniques for the same-

1. Comment backlink

To keep the backlink profile look natural, I started doing some blog commenting. I did manually and found a success of around 60%. That means, if I commented on 10 blog posts, 6 of them were approved. But remember, usually comment backlinks are no-follow backlinks but still useful. Here is the list of 25 commentluv enabled sites to get comment backlinks.

2. PDF submission sites

The next thing I did was to submit some PDFs to the PDF submission sites. This way also, I created around 50+ links. Please note that you don’t create all the links in a day. Keep it diversified so that it will look natural and will avoid the Google penalty. I followed around 10 links per day.

3. Guest posts

Later on, I bought around 15 guest posts that were DA 20+. For this, I took the help of Risement and they outreach for us and delivered in 15 days. So, we got 15 very high-quality dofollow backlinks from those 15 guest posts. If you want, you can also connect with them at

These were the three techniques I followed to get the backlinks for the site. By the time, I started doing guest posting, I found traffic was increasing and the site was ranking on the first page for a couple of keywords but of low searches.

#12 Signed up for Ezoic

Once the traffic reached around 5000+, I thought to start monetizing it. Although there are many techniques to earn from the blog, I followed the AdSense one due to the niche selected. I already had an account with Ezoic for my other blog and so, I just added this site in my account and integrated the site for the ads to serve.

Within a day, the ads were visible to the site and I started earning from it. As of today, the site gives between $1-$4 per day depending on the traffic.


These were all about how I started a niche blog and started earning $60 per month with almost no work. Initially, I worked but later the site is on auto-mode.

So far, I have published around 15 HQ articles and 10 normal articles. I have been a little slow these days but have planned to put at least 1 good article per week.

These are the exact steps I followed and you can do so. If you’re also looking to start a niche blog, just follow the guide and comment below, if you need any clarification.

I hope you found this guide on how to start a niche blog useful. If you did, please share it with others as well. Here is the video tutorial of the same-