Money Talks: How to Write Financial Blogs People Will Actually Read

By Ashutosh Jha → Last Updated on Saturday, March 23, 2019
Ever read a financial blog? They’re boring, and at times, the jargon and mathematical lines can be mind-numbing. It’s no mystery why many people hate finance blogs.

Up to 43% of readers admit to skimming content. Unless something is interesting enough, there’s not enough time to read. This gets extra problematic when it comes to finance.

How to Write Financial Blogs
Sure, informative financial blogs are something we want. How do you write blogs that people like though?

5 Tips on How to write financial Blogs

In this article, we’ll teach you how to start a finance blog and make people like it.

Are you ready? Here’s how you do it.

1. Know Your Target Audience

The first thing you need to do is learn about who your audience is. Depending on the locale, determining the right demographic helps set the tone. If you want to learn how to start a finance blog, you need to know who you’re writing for.

Set an audience avatar in your mind. You want to have a firm idea of the people you believe would be reading your content. Some factors, to name a few, include:

  • Gender
  • Age group
  • Salary bracket
  • Social status
  • Level of financial knowledge

When starting a personal finance blog, you should incorporate specific audiences within your writing. Some will write to help millennials between 18 – 35 while others will write blogs for older business owners. The idea is to adjust your writing style to fit the general understanding of your audience.

2. Be Passionate, Be An Expert

If you aim to write blogs, make sure you have an interest in the topic. There’s more to learn about concepts from this blog, but the idea is the same. If you’re passionate about your subject, it will be visible in your writing style.

You want to make sure you are an expert in your niche. People who write corporate finance blogs, for example, are savvy about stock trading and how events affect trade options. Nothing useful will come down if people notice you don’t know what you’re talking about.

On the flipside, a real expert would know how to make hard concepts simpler. This is crucial as the common issue on how to start a financial blog is expertise. You may have basic ideas, but you need a strong understanding of the topic to explain the concept.

If you can take time to explain hard to understand concepts, do it. You can even write entire topics about them and link your blog posts with each other. This saves you time explaining hard concepts when you write blogs.

3. Pinpoint Your Writing Style

The smart way to deal with topics is to write the headlines down. Create a content calendar and create building blocks for your big articles.

Before starting a personal finance blog, you want to make a primer about some typical concepts. Start with small techniques. Work through ideas like taxation and teach more complex financial concepts.

Once you teach the right building blocks, expand on the concepts and link them. Go from general ideas to specific topics.

If you, for example, are writing for corporate finance blogs, you might want to give a primer about handling corporate finance papers and investments.

Find the writing style that fits you. Do you tend to ask short and sweet questions? Do you like to break down harder concepts?


Depending on your target audience, you may either opt for a casual, personal tone or a professional tone. People tend to respond better to personal style tone—like asking a friend for advice. Depending on how you can convey your message better, the right voice can help you start a finance blog.

You would also want to break the wall of text that is developing. Create images, videos, and infographics that can help explain your position better.

  • Make a list of small details
  • Add subheadings to create content hierarchy
  • Use short paragraphs with 1-3 short sentences

Doing things as simple as these can help your audience when you write blogs.

4. Write the Most Compelling Intro You Can Make

Writing a great intro is crucial to entice your readers. You want it straight to the point, but it should also pique curiosity. You want to grab their attention with a statement or a question.

Where you can, you should:

  • Make a factual declaration and support it with facts
  • Ask a question people want to ask
  • Drop something true but ridiculous

If you want to learn how to start a finance blog, the intro should absorb the reason down to your content body. It should be something that people want to consume. Whether you promise enlightenment or information at the end, your intro should pull them into the blog.

5. Create Titles People Would Enjoy

It’s crucial to have robust, catchy titles. You want it to seek attention, but not be click-baity. You also should summarize your entire intent in the headline.

If you want to go with the current trend, you would want to follow through Buzzfeed’s headline writing style. These are compelling and gives the right promise to the customer.

Headlines like “5 Most Powerful Stock Trading Tips You Need To Know” is not only compelling, it also gives away everything that the reader can expect, so it piques curiosity.

How to Write Financial Blogs with Ease!

Whether you’re starting a personal finance blog or corporate finance blog, you need to remember. If you want to write financial blogs that people would read, write it for them. Make it simple, informative, and easy to digest.

Looking for more tips and tricks? Want to make the best out of your online business?

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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