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3 Ways to be Creative With Video Animation

By Ashutosh Jha → Monday, August 20, 2018
In the crowded world of the internet, it’s important to ensure that your brand – or that of your client – stands out head and shoulders above the rest. From unique text to striking images, there are plenty of ways to get ahead. However, another option is to delve into the world of video animation: content made using this informative and stylish method can drive engagement, and it can also help you keep your customer base coming back for more. Here are some ways that you can set those creative juices flowing and develop a killer video animation that sets you apart from the rest.

Virtual reality

While the so far limited reach of virtual reality (VR) has been restricted in large part to video footage, it’s also possible to create video animations that are compatible with the goggles, headsets and other pieces of kit associated with this new trend. So far, successful and widely released VR video animations have covered everything from short sci-fi films to Pixar-esque movies that tell cute stories in fascinating, vivid detail. For a creative looking to take their video animations to the next level and stay ahead of the curve in terms of technology, then, a VR approach may well be a good move.

Explainer videos

However, video animation doesn’t have to be restricted to entertainment. It’s also possible to use creativity in non-fiction video animation, and this is often the path of choice for those animators who want to be creative for pay. Explainer videos, for example, are commonly used by businesses on their website landing pages, as they can simplify complex product features into simple, highly converting visual aids. It’s also not difficult to get started in this sphere and downloading free explainer video software is a good way to hone your skills.

Mixed media

Another way to introduce a new creative flow into video animation is to mix together “real” images – such as photographs and video footage – with animated ones. When done with skill, this sort of mixed media approach can create fascinating and powerful animated videos that remain with the viewer for a long time. This sort of technique is, however, something that is often done only by the most experienced and skilled professionals, as there’s often a risk that it will come across as somewhat amateurish if done without the best software.

Now as you know these options for video animation, let’s see how to be more creative and engaging with these animations.

3 Ways to be more creative with the video animation

Here are the top three ways which will help you to be more creative and engaging with the videos. You can incorporate these techniques and get a better result with videos.


Storytelling is an art and if you have that, why don’t you implement it is videos. I have seen such videos getting good engagement and views quickly. One of the videos received millions of views just in 30 hours. That’s the power of storytelling. You can check one of the best storytelling videos below-

Tailored Videos

If you are just making a video considering a particular audience then it is simple and easy you can create. But the problem occurs when you are going globally. For example, you are an employer and trying to convey some message to the potential employee globally. There you need to tackle different demographic and age group people. In such cases, a simple video might not work, and you can try for tailored video which works awesome.

Ask Questions

Asking questions is a great way to keep people engaged and feel that you care for them. Try to ask the questions in a way that you are leaving the decision to them. For example, if your video is on a social cause, leave the judgment to your viewers and ask them to share the thoughts.

Also Read: How to host webinar using YouTube live?

Wrapping it up!

Being creative may seem to some like the exclusive preserve of artists at easels or designers at their desks, but there are many different types of creativity – and video animation is no exception. This is a great way to market a brand or a cause in a way that beats competitors, get a point across in a saturated media landscape, or simply add unusual flair to a piece of entertainment. From powerful explainer videos to cutting-edge VR animations, there are many ways that you can think outside the box and get creative when it comes to crafting your next video animation.

5 Points to Take care while creating a responsive website

By Ashutosh Jha → Friday, August 17, 2018
Now a day mobile compatibility is a basic requirement for nearly every web development project today. Of course, the effort involved in creating a mobile optimized, responsive website differs from scope to scope – a static website requires significantly less effort to be made responsive than a dynamic website with user interaction features and content in multiple formats. But the increase in mobile traffic has made it more demanding. This is the time when people like to use mobile devices, tablets for all of their work and so to increase engagement and business, one will need mobile optimized or you can say responsive design.

Below are some of the basic points you should consider while creating a responsive design. Especially if you are a company and developing the site for your client. Usually, nowadays people are so busy that they even don’t have some specific time to check your design on laptop or PC. So you should develop the application in such a way that it can work on all type of devices. You can also take help of some website builder to create the site for you. Here all you will have to do is, just drag and drop the component and rest will be done by the tool.

1. Screen Resolution

Screen resolution is the most basic thing that you should take care while creating a responsive design. Each manufacturer has their own list of screen sizes & resolutions they believe to be ideal, which in turn increases a developer’s effort. On top of that, both portrait and landscape modes have to be considered while design. Web design Mexico or web design new York or in any part of the world these should be taken care of.

Also Read: Where to Promote Blog Post After Publishing

2. Design matters a lot

After the screen resolution, the later that should be taken care of is design. It’s well said that “what is seen is sold”. So to attract the customers, you should have a good design. Either you can hard code it or you can use the templates available in the market. Depending upon your requirement, choose the one.

3. Content is King

I am sure you must have heard this line..right? Yes, content matters. You have done a good design and have good resolution but what about content. With just design you can’t express the feeling, you won’t be able to convey your message to customers. For this, you need something which sales and what can be better than few sales pitch.

If you can write those by yourself, it’s well and good else hire some freelancers and get it developed so that it can sell and make an impact.

4. Loading Speed

A good web designer has to take care of loading speed as well. There are many reasons behind it.

• Web loading speed has a great impact on search engine ranking. Google give great importance to loading speed while deciding SERP. So lesser the loading time, higher the SERP. Work in a way to reduce blog load time.
• From the user point of view as well, no one likes to wait and so if the loading time is more, you are losing your business.

An ideal site has the loading time of 6 sec. If it is more than 6 sec, you should focus on reducing. To reduce it, you can check the CSS, images, and JavaScript files and work to compress those.

Also Read: How to Add Star System in Blogger Blog

5. Important Pages

Suppose you have developed some website for some client. But why you have developed? There must be some specific requirement of the client like it may be their company’s website or some product related site or for a specific reason. No matter what is the reason and purpose, there are some pages which must be there.

I am sure you must be knowing about the importance of leads in online business. So there must be something which can capture leads like a contact page or any form which can save the member information. Similarly, you should have about or few other important pages.

These were the 5 basic points that you have to consider while developing a site for your client.

Have I missed any?

7 Best Free Online Proofreading Tools for Error-Free Writing

By Ashutosh Jha →
Whether you are a blog writer, columnist, feature writer or any other type of writer, you have to ensure the quality content which is error free and easy to read. There are writers who charge $100 for a post while others just get around $2-$3.

Why so much difference?
These are mainly because of the writing style, error free, and data-driven content. While writing the content, we make loads of errors. These errors can be of grammar related or spelling mistakes or incorrect sentence creation etc.

You should do the detailed content analysis before publishing any article to ensure it is free from any kind of errors and mistakes. Usually, there are some errors which you won’t be able to find normally and so you may need to take help of some tools which will detect such errors and help you to correct.

One such tool is Grammarly and there are many Grammarly alternatives which will help you to detect and correct the errors associated with the content.

As I wrote in my Grammarly review post that, it is a paid tool and the free version won’t much help especially if you are a beginner? So today, I will be sharing some best free online proofreading tools. These are also free Grammarly alternative and are very useful for the beginners who have just started.

So let’s get started with these Free Grammarly alternatives using which you can write an error-free and high-quality content. These free online proofreading tools will help all the writers no matter you are a beginner or an experienced professional.

Useful Free Online Proofreading Tools

Here is the list of 7 best online proofreading tools and software which will help you in your writing journey. These free online proofreading and editing software are available for free but some of them also provide the premium version with more features and customization.

Here are some of the common practice I used to do before publishing any post-

• I take a break after writing the article and proofreading. Usually, I do after few hours.
• Read thoroughly and do with the cool mind. Better select a place with less distraction.
• Read from the visitors’ perspective
• Keep on editing in real-time. Some people find an error and mark it. After reading the entire article, they correct. But I prefer editing as soon as I find an error.
• Use online proofreading tool.


Grammarly is a trending and highly used online proofreading tool currently. This is a multi-purpose tool which will help you to check and correct any kind of content for any error.
If you will ask me to recommend only one online proofreading software, I will say you to go with Grammarly.

You can check our Grammarly review to know about the tool in detail. This software is a fermium tool which means, you can use it for free with some limitations but the paid version comes with a better result. Also, the tool has a web API, browser extension and Microsoft Word extension for better editing. You can also check Grammarly alternatives to look for alternative options.

Join Grammarly, it’s free!


Ginger is another top grammar checker tool for editing and proofreading the articles. It is one of the best Grammarly alternatives.
It is a free online proofreading software and comes with all the major OS like Windows, Android, and iOS. It has many features like-

• Grammar checker
• Sentence rephraser
• Translation
• Dictionary
• Text Reader
• Personal Trainer and much more…



Polishmywriting works in the similar way as Ginger do but it won’t suggest you for the error like a/an, has/have etc.
It provides a colorful interface where it shows the errors in three different color-

• Red for the spelling error
• Blue for the style suggestions
• Green for grammatical errors

I found this proofreading software most quick compared to any other online proofreading software.


Slick Write

I found Slick Write one of the best online proofreading and editing tools. If you are not in hurry and want to deliver the quality content with NO mistakes, Slick Write is for you.
It doesn’t only help you to detect and correct the grammar and spelling errors but also helps you to improve your writing skills.

It will also help you to form the correct sentence and will help you with the word variety.



PaperRater is another good tool for online proofreading and has almost similar features what other free online proofreading services provides with an extra feature. It also checks your article title and rates your overall work like your vocabulary, word choice, style, etc.
You just need to submit your content and it will give you and score based on your writing, grammar, content quality and sentence formation.

Again it is a fermium tool and you will get full functionality and features in the premium version. But the free version is also worth trying.


This is a bit different from what other online proofreading software provides. Using this tool, you can check your article in different languages.
This tool is highly useful when you have to proofread your entire blog. It will check and will suggest the best solutions for the errors found.


Language Tool

It is another new but impressive free online proofreading tool. It is an open source proof­reading program for English, French, German, Polish, and more than 20 languages.
The tool is available for open office, desktop, Firefox and Google Chrome. You can paste your content and can get the suggestions for the errors found.


Wrapping it up!

These were some of the best and free online proofreading tools. These free proofreading software help you to check content for any possible grammar mistakes and also helps you to enhance your writing.

Do check your contents before publishing with any of these grammar checking tools and ensure that it is error-free and easy to read and avoid common blogging mistakes.

Let me know which online proofreading tool you use for content editing?

7 best WordPress speed plugins to Speed Up Your Blog

By Ashutosh Jha → Thursday, August 16, 2018
Plugins allow you to add functionality and features to your website. They are a piece of software that can help your website to perform more efficiently.

A plugin may vary in its complexity depending upon its functionality. Some plugins are very simple and others are complex that performs a wide variety of tasks.

best WordPress speed plugins
Image Credit: KeyCDN
You integrate various plugins into your website depending upon your need. In this article, we give you 7 such plugins that can speed up your WordPress blog.

7 best WordPress speed Plugins to Speed your WP Blog

If you use WordPress CMS then you must try following 7 best WordPress speed plugins to enhance your site’s performance.

1. WP Super Cache

WP Super Cache is one of the most popular cache plugins right now. There are more than 1 million active users for this plugin.
Salient features of WP Super cache are

  • This plugin generates static HTML files from a dynamic blog and serves to the web server instead of processing heavier WordPress PHP scripts.
  • Visitors of your site will notice no slowdown even when the server is down.
  • Super cached HTML files will be served faster than PHP generated caches files.
  • It supports multiple caching types Mod_Rewrite, PHP, and legacy.
  • It enables PHP caching, compress pages, cache rebuild, CDN support and Extra homepage checks.
  • Very easy to uninstall for the beginners.

2. WP Fastest Cache

Second best Plugin to speed up your blog in our list is WP Fastest Cache.

Actually, this plugin should be number one on our list.

It comes with all the great features and ease of use especially if you are a new user.

You just need to install, activate, run through the settings, save and you are all set to go.

There are over 300,000+ active users of this plugin.

Some of its features are-
  • Very easy to set up, unlike W3 Total Cache which needs expertise.
  • In just one click all cache files are deleted when a page is published.
  • Minify CSS and HTML
  • Admin can delete all cached files from options page, minified CSS and js files.
  • SSL support and CDN integration.

3. W3 Total Cache

W3 Total cache is a complete framework. It supports a huge variety of options and caching techniques.

Some of its most salient features are
  • Up to 10 times improvement in overall site performance.
  • An advanced support for the CloudFlare and various CDN services like MaxCDN.
  • Improved ranking for mobile friendly websites that uses SSL.
  • It is three in one. You get browser caching, database caching and object caching.
  • Improved Conversion rates and reduced page load time for the website.
  • It is compatible with shared hosting, virtual private and dedicated servers.

However, the W3 Total cache is not easy to set up because there are so many options to choose from. Hence it is only for the advanced users. But if you are a beginner and confused to setup this plugin, I will recommend you to go to Fiverr or other freelance sites and get it done at minimum cost.

4. WP

WP plugin is primarily designed to optimize images and remove unnecessary bytes from all the image files.

This plugin will scan every image you upload and scales them before adding it to the media library.

It also compresses all the images stored in other folders of your website.

Some other features are-
  • Trims all unused color from images and metadata from jpegs.
  • It can process all images files like JPEG, GIF, and PNG.
  • WP works with all other plugins in the market.
  • Large image files will be automatically scaled before being added to the library.
  • Global and individual setting for multisite.
There are over 800,000 active installs for this particular plugin.

5. BJ Lazy Load

BJ Lazy Load plugin allows loading only specific elements that are needed. So instead of loading an entire page with a lot of images, it uploads only relevant parts of a given web page.

  • BJ Lazy load makes your site run faster and save a lot of bandwidth.
  • It scaled down images and videos without compromising responsive designs.
  • The plugin replaces all your images, thumbnails, gravatar, images and content iframes with a placeholder. It loads the content very fast whenever a user scrolls the page.
  • iframes also include embedded videos from YouTube and Vimeo.
  • The Plugin is compatible with the RICG Responsive images.
  • It uses jQuery to function.
Around 50,000 people have installed this plugin.

6. WP-Optimize

WP-Optimize cleans your WordPress database so it can run with maximum efficiency.
  • Removes all trash data like spam comments, unapproved comments, pingbacks, limit post revisions, trackbacks etc.
  • It will allow you to make space, take control of your website and keep it always clean. It will also show database statistics.
  • It will automatically carry out automatic cleanups weekly.
  • It performs optimization without any need for running manual queries.
  • Compact/defragment MySQL tables with just a press button.
  • Very mobile friendly plugin and easy to use.
  • It can be translated into several languages.

7. Cache Enabler

Cache Enabler saves a lot of time because it takes few seconds to set up. It creates HTML files and stores them on server’s disk.

This plugin improves the performance of your website avoiding the resource intensive backend processes.

Some of its features are-
  • Very simple set up even beginners can use it.
  • Automated and manual clearing of the cache and purging of a cache of specific pages. Just one click to clear cache.
  • Displays actual cache size in your dashboard.
  • Minification of HTML and inline JavaScript.
  • It supports responsive images and compatible with Auto-optimize.
Although there are many other plugins to speed up your WordPress blog above mentioned 7 plugins are the best one. You can also check our best blogging tools to know more about the tools we use in blogging.

Some other best WordPress speed plugin that we missed in this article is WP DB Manager, WP Super Minify, Better WordPress Minify, P3 Plugin Profiler etc.

Stunning Tips to Write SEO friendly Blog Posts

By Ashutosh Jha →
Do you know around 2 million blog posts are getting published every day? Yes, even more than that. But how many of those perform well? Definitely majority of those don’t perform well as per search engine point of view. To do well in search engines, you need to write SEO friendly blog posts. Yes, seo friendly blog posts don’t only mean keyword stuffing. SEO friendly blog posts have many more than that.

SEO friendly blog posts

In this post, I will talk about how to write seo friendly blog posts. What all factor you should consider to write a seo friendly blog post.

How to Write SEO Friendly Blog Post?

Here are the list of few points using which you would be able to write SEO friendly blog posts.

1. Convey your message properly

This point is important from both SEO as well as reader point of view. You should convey your message to your readers very efficiently. Write blog posts in such a way that it can be read easily and also fulfill the aim due to which it has been written.

Write a post having around 700+ words so that search engine can prioritize that and also where message can be conveyed easily. If your post is having more words, you can insert keyword easily and can be targeted well for search engines also.

2. Write Small Lines

Yes, breakup the sentences in to small sentences. This makes the blog post easy to read and understand. If you will write long sentences, it leave not so positive impression on the readers and also search engines don’t like much.

Properly use heading, sub heading and paragraph with bold words, italic words etc. These cautions help you to understand your reader well and also with these sentences length can be reduces.

If you are still not sure, then you can write something like this. “First I will discuss about this and then will share an example to make it more understandable” and then will ask your feedback.

Also, write eye catchy headlines. You can take help of these free title generator to write blog post headline.

3. Post frequently and at fixed interval

Search engine loves the site which are getting refreshed frequently. Here refresh means those site where contents are getting updated/added very frequently. Search engine treats these site active and give preference to those.

Also, fixed interval is very important. You should not write 4-5 blog post in a day and won’t write any post for next 3-4 days. Better write a post every day or alternate days.

If you are unable to write for your blog, you can hire freelancers from these top freelancers sites as well.

4. Do Internal & External linking

Yes, interlinking blog posts are very important. This tells the search engine that you are giving proper information and reference to your readers. Also, this leave positive impression to your reader as they get some more reference to the topic you have written.

Add wherever required external links as well. If you are writing any article and have come across any keyword on which a detailed article has already been written on some good site, don’t forget to add that as a link. Yes, you can give that as nofollow if you like but don’t forget to add external/internal links to blog posts. This makes seo friendly blog posts.

5. Optimize your Images

Now a days, Google Images are also one of the great source of traffic to the websites. Yes, there are millions of search done on Google image on daily basis and if you will optimize your images well then you can pull good amount of traffic every day.

To optimize your image, use keyword as the image name, add keyword in title tag and alt tag as well. Also, keep your image of small size so that your website loading time will not increase which is another important factor of SERP.

6. Make your article sharable

Yes, social signals are also considered as an important factor of SEO. Search engine give preference to the article which are having good number of social share. Even now, Google shows real time tweets as a search engine results.

So have the social share icon on your blog page so that if the user want, they can share immediately. Also, appeal to user anywhere in the article to share your article.

Over to you

These were some of the important tips to write SEO friendly blog posts. I am sure if you will follow these tips, you would be able to write SEO friendly blog posts.

If you liked this article, please consider it for sharing on social site. Also, do let me know if you have any good point using which we can write seo friendly blog posts.

10 Best SEO strategies in 2018 for Better Ranking

By Ashutosh Jha →
In the world of digitization, taking your business to the online world is crucial.

But just getting online is not sufficient and you should do all that you can to get the most out of the online world.

Best SEO strategies in 2018
[Image Source: Third Party]
If you are maintaining all the flavors of professional websites also, it is incomplete without the traffic. And what can be better than the organic traffic?

Although you can get online traffic through multiple ways, but organic traffic works best for any business as those are the targeted traffic for you. Again, due to changing Google search engine algorithms, it has become difficult to maintain the ranking with the same logic we used to get earlier.

So, I decided to write a detailed guide on the best SEO strategy in 2018 which works and helps increase the keyword ranking. These best SEO strategies will definitely help you boost your keyword ranking and you will rank higher in the search engine.

I am also using the same SEO strategies and finding it useful with many of my websites. Below you can see how using the below discussed best SEO strategies, I am consistently increasing my traffic.

TricksRoad Traffic Overview
And so, you can also play with the same SEO techniques 2018 and get some quality and free traffic which will be highly useful for your business. Either you can do all these yourself or even you can take help of some trusted SEO agencies like brand summum media 360 who follow all the white hat techniques to rank your business online.

10 Best SEO Strategies in 2018 for better ranking in a search engine [proven tricks]

Let’s see what all are the best SEO strategies in 2018 you should follow for the best ranking in search engine. Also, once you will start implementing these SEO techniques in 2018, you should keep track on the ranking of keywords in Google.

#1 User Experience is the hot ranking factor

If you will look into the top SEO trends 2018, user experience comes among the top position. Search engines are emphasizing a lot on the user experience and so, the better user experience you will provide, the better your keyword will rank in the search engine.

From the first click on your visitor on your website, you should treat them like your customer and serve accordingly. Think like they are your real customer and how best you can serve them.

10 Best SEO strategies in 2018 for Better Ranking
It’s well said that:


Here UX is user experience and so you can think of how user experience is an important SEO ranking factor. Here SEO targets the search engine whereas UX targets the user experience and together fulfills the common goals of better keyword ranking. And below are the factors search engine checks when it comes to user experience-

  • How easy the website is to navigate from a user point of view
  • Whether proper heading tags (H1-H6) have been implemented or not. We have discussed more about heading tags in our on-page SEO techniques which you can check for reference.
  • Site structure should be good and easy to access
  • Should have the best experience irrespective of the devices being used
  • Speed should be good, we will discuss this factor later in this best SEO strategies as well
  • Color-combination, fonts, responsiveness are also among the top factors

#2 Make your website super fast

No website user wants to wait for too long!

Just put yourself in the visitors’ place and see how much time you can wait to get a certain page when you have thousands of alternatives available. And so, it becomes very important to reduce blog load time.

Especially, if you are starting a new blog from scratch, you must take care of the website load time. For this, you can use some highly SEO optimized themes or you can also do further customization and optimization.

It’s no more a secret and Google has publicly announced how website speed is an important search engine ranking factor. If you will look at the website load time report on my blog, you will find it’s not the best but yeah, it’s good.

TricksRoad Speed Test
Most of the business lose their potential customer while their website is loading and that’s the reason, Google has started giving preferences in terms of devices also. For example, you must have seen Accelerated Mobile Pages in the Google mobile search result for best and fast user experience.

Google AMP Result
These results load quite faster in the browser and user won’t even have to wait for seconds before these AMP enabled pages to load. So, definitely, these results increase the page speed as well as increase the user experience.

Google AMP Facts
As you can see how a bad loading website can impact your business and so, being a website owner, you should definitely keep the website loading time among the top priority.

Now the question is, how to reduce website load time?

Here are some of the techniques using which you can easily decrease the blog loading time fast-

Use Optimized Image

Images or any multimedia files contribute the maximum in website loading time and so, make sure you are using highly optimized images. Again, if you are like me who uses lots of images in the blog post then it became again necessary as it is one of the best SEO strategies in 2018.

I personally use, tinypng to optimize the image from a web browser or Smush image compression plugin while working with WordPress blogs.

Image Optimization for SEO
As you can see TinyPNG has optimized my four images size to 67% which is a great value. The best thing is, these plugins or tools optimized the size without compromising the quality of the images.

User Browser Caching

Caching is a mechanism for temporarily storing the web page data such as HTML files, multimedia files in order to reduce the bandwidth uses and hence decreasing the load time.

If you are a WordPress user, there are plugins like-
  • W3 Total Cache or
  • WP Super Cache
Which will help you enable the cache easily and improve the speed performance?

But for the non-WordPress sites, this becomes little tricky where you need to make changes to your .htaccess file.

So, access your .htaccess file from your file browser of cPanel. You can access this either through cPanel and find in the root directory or browse the file through the tools like FileZilla.

Once accessed you need to make the changes in the parameters like below-

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"

Use Content Delivery Network

CDN again helps a lot in reducing the website load time by providing the requested content from the datacentre near to the requested center.

There are multiple CDN available in the market, but I personally use CDN77 for my multiple blogs and is working amazingly so far.

Apart from all these, loading any JavaScript file at the end of the page and using lazy image load can also improve the performance a lot.

#3 Completely Responsive to all devices

Did you find anything interesting from the below image?

Search Engine Traffic by Device
As you can see by the end of 2016, the source of traffic from desktop and Mobile/tablet got almost same and currently mobile is even dominating in some niches. This survey was done by StatCounter team at the end of 2016. And so, it becomes very crucial being a business to focus on all kind of devices through which you are getting the traffic. And here comes the responsiveness of website.

Usually, a big publisher house of business has dedicated websites for desktop and mobile, but everyone can’t afford it and even not required. But one thing that is required is the responsive website. You should take care all the gradients while designing a new website.

For this either you can use the responsive themes and templates or if you are developing a custom website, ask the developer to take care of the responsiveness. If you have an existing site, then make sure it is responsive and experience is great irrespective of the device used.

You can use the tools like Browserling or Google Mobile friendly testing tool to check whether your site is optimized for other devices or not.

Google Mobile Friendly Test

#4 Focus on Search Queries rather than Keyword

Google keeps on modifying their search algorithms and the way results are displayed in the search engine result page. If you will see the current result page, you will find it displayed with the rich snippets and local search.

Even for some specific searches (19.45% of total search to be specific), Google has started showing the direct result like below.

Google Rich Snippets
Now, who so ever just want to get the date of Black Friday can easily find it from search page itself instead of visiting any website. And the same applies to the local search result as well.

This is the reason, marketers and SEO analysts should focus on the search queries rather than the keywords. For this, you need to think from a user point of view and in this case, long tail keywords and related keywords can be the best help.

For example, let’s say you are trying to rank on “SEO techniques” then it will be difficult to rank instead of a bit longer keyword like “SEO tips and techniques”. Check the below screenshot from the search engine.

Long Tail Keywords
You can clearly see the difference. Also, for the first keyword, all the top websites are ranking, and it is hard to outrank them compared to the second result where average sites are ranked. And so, always focus on the long-tail keywords and search queries for easy ranking and best result.

#5 Create Quality Content

You might have come across the term- Quality content multiple times but what is a quality content?

Well, there is no fixed answer to this and vary depending on the scenario. But in a layman term, we can say those content which adds value to the user and internet are quality content.

Search engine loves the content which adds value to them and user and provides the depth knowledge of any search topic. For high competitive keywords, you will find in-depth articles ranked higher in the search engine. For example, for the keyword “create quality content” itself, see the below image and observe the kind of sites are ranking in the SERP.

Create Quality Content
All these ranked sites are authority sites and it is hard to outrank these sites. Again, if you will open these links and analyze their content, you will find how depth these contents are and how lengthy these are. They have all the flavors to be the best content on the internet.

The below research shows the ranking position of different contents based on the number of words involved in the article. And so, you should focus much on the in-depth articles rather than just writing few hundred words and switch to the next content. You can also use Google trend or blogging tools like Buzzsumo to analyze what kind of contents are performing better in the search engine.

Content Length vs Google Ranking

#6 Update old blog posts

Content creation is one of the most difficult tasks in blogging or marketing and quality content is our asset as we saw earlier. Although we should create evergreen content rather than seasoned content, but still evergreen contents need to be updated. Things are changing very frequently and so if you won’t update it, it will lose its relevance. Also, you should not only update the old blog posts but also promote old blog post effectively to get best out of it.

For example, let’s see this post is focusing in best SEO strategies in 2018 and next year there can be another SEO factor which may need to be in this list and so, will have to update this post accordingly.

#7 Quality Link Building

Link building is a part of off-page SEO techniques and together with on-page SEO techniques completed the main SEO strategy.

Quality Link Building
I am not going to discuss about the link building techniques in detail here as I have already talked a lot about it on TricksRoad and you can check TricksRoad Link Building section for details. Also, below is some link which will help you better.

But one thing that I want to share here is the- quality link building!

Building lots of links is not a hard job and using any link building gigs available on the freelancer's sites you can easily attain. But gaining a quality link is a tough job!

So, always focus on the quality over quantity!

You can various examples where a website ranking on the 1st position has fewer links compared to the other sites ranking way down. Also, do internal linking of blog posts as possible and required. You can take this post as an example and see how I am interlinking my other useful and relevant blog posts here.

#8 Optimize for voice search

A few years ago, it was unimaginable to communicate to the computer using voice but with the help of Google Now, Siri, and Cortana, it is reliable, and everyone is using it.

According to the report by KPCB, voice search queries have increased to 35x since 2008 and more than a 7x increase since 2010. And so, you should optimize your website so that if someone is using voice search also, your site should come at the top.

Google Voice Search
But the question is how to optimize your website for Google voice search result?

Well, this you can do how you are optimizing the google search result. Try to use long-tail keywords as much as possible and ensure that you are including the users’ search query rather than simple keywords.

#9 HTTP to HTTPS Migration

Yes, SSL certificate has become an important ranking factor as well. Google is now sincerely considering secured sites ranking over the non-secured websites.

How SSL helps in Google Ranking
As you can see the above data-driven graph, how HTTPS sites are ranking better than the non-secured sites and so, it’s time to move to HTTPS.

#10 Google is the King but what about Other Search Engines?

No doubt, Google is the king of the search engine but there are any other search engines as well which being a marketer you should take care. If you will look into the search engine market share, search engines like YouTube, Bing, Yahoo are also having a good market share.

Top Search Engine
And so, make sure you are optimizing your website for other leading search engines as well. You should register your website in the webmaster tools of another search engine so that you can have well presence and ranking in other search engines.

It’s your turn!

These were the 10 best SEO strategies in 2018 you should follow for better ranking in search engine. Also, once you have reached the top position, you should work to maintain the top ranking in Google.

Only these 10 factors can’t decide the ranking, but these are definitely the top latest SEO techniques 2018. To rank better in the search engine, you should definitely look into these SEO factors and make the best SEO strategies in 2018.

If we left any important factors here, feel free to share in the comment!

10 Tips to Reduce Blog Load Time Fast [Detailed Guide]

By Ashutosh Jha →
Since the time search engines have started giving much importance to the blog load time, it has really become to reduce blog time.

According to a recent Akamai research, the loss of the number of visitors to a site follows the radioactive first order decay from 4.001 seconds to 30 seconds. Immediately after four seconds there is a loss of one-third of the visitors who abandon the site.

So you can understand the importance of blog load time which does not only affect the SERP but also affect your business. So now it’s you who will have to decide whether to reduce blog time or not. I am sure you will definitely want to reduce blog time.

If you are on Blogger then you have bit less option to reduce blog load time but definitely you have great options to reduce blog load time fast if you are with WordPress. In recent days, mine blog’s blog load time is also bit more but I am working very hard and I am sure very soon I’ll get rid of it.

Here is an interesting research done by moz on how blog load time affects the search engine ranking. The ideal load time for any website should be less than 3 sec. As per Google,
A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.

So here in this article I am going to take you through the complete stuff about blog load time like how to reduce blog load time fast, how to check blog load time and how to test the web page load time. So let’s start with how to reduce blog load time fast.

How to Reduce Blog Load Time Fast

Here are some of the best tips using which you can reduce blog/website load time quickly. Hope after implementing these tips you would be able to reduce blog load time quickly. Definitely these tips are for all the users no matter on which platform you are like Blogger, WordPress or it is coded HTML. You can apply majority of the tricks and can reduce website or blog load time.

1. Remove Unused Plugins

This is really a great stuff to decrease blog page load time. Usually we have regular practice to install and active too many plugins in our WordPress dashboard. Yesterday, I was checking one of my WordPress site and found around 40 plugins installed and when I checked how many I am actually using then it was just 17 so I removed the remaining. Definitely it will help me to reduce blog load time by at least a second or couple.

Similarly you can do it as well. There is no hard and fast rule to keep a fixed number of WordPress plugins but keep only those which you are actually using.

This is still a matter of discussion that how many plugins you should actually use in WordPress but definitely go for those which you use. Also, if you are not sure about that you can keep those inactive. So for better practice, you should follow the below 2 options.

a. Disable Temporary unwanted plugins

Suppose you have installed a plugin which you need right now and may be in future but you are not using frequently then it is good to disable that plugin once the work is over.

For example, you have installed a plugin to hide backlink and after sometime you don’t want to hide those so you can disable it till the further use. By this practice you can definitely reduce blog loading time.

b. Remove Unwanted Plugin

You should definitely remove those plugins which you are not using and not have any plans in near future as well to use.

Ok…honestly tell me how many of you are really using the Dolly plugin that comes by default with WordPress?

I am sure many of us DON’T. And now how many of us keep it as it is? I am sure many of us. But why? 

Remove such plugins so that your blog loading time can be increased.

2. Use a Fast Loading Theme/Template

Theme plays a major role while reducing the blog load time. You should use the fast loading themes for your blog. You can check my detailed article, how to choose effective template for your blog.

If you are a WordPress user, definitely go for My Theme Shop themes as they have really amazing collections of highly optimized themes. Their themes doesn’t have unnecessary codes or files which increase the blog load time. So definitely go with My Theme Shop WordPress themes.

It is the themes and templates which decides how much your website will convert apart from the blog load time. As said, first impression is the last impression and so theme should make an impact on the visitors.

Many times we find that people use some theme which is good for adsense but not looks cool. You should avoid such scenarios as there are multiple adsense optimized wordpress themes which you can use for both design and adsense earning.

3. Use a Good Hosting

This point is applicable to WordPress and other custom website users. Apart from the plugins and themes, it is the hosting which, majorly affect the website load time. In order to reduce blog load time, you should definitely use a high quality website hosting.

We recommend BlueHost for better speed and up-time. BlueHost really provides amazing services in terms of website loading time, customization, security and many other stuff which can reduce website loading time.

For our users, you can get a free domain with 50% off on BlueHost Hosting. So invest some amount while selecting the hosting and don’t go by considering only money as they harm your site. Here are the average loading time for some of the major hosting companies-

You can also try Siteground hosting. Check Sitegound coupon code discount.

4. Use Optimized Codes

This point must be taken care by custom coded sites with the WordPress and Blogger users. You should have optimized codes if you are making any changes to the themes in WordPress or Blogger and of course in custom HTML design.

Also, try to avoid the inline CSS codes for styling. Instead make a separate style sheet in your file manager (in case you are a WordPress user) or in Google drive or any shared drive (in case you are a Blogger user). This affect a lot when it comes to reduce the blog load time.

As we all know there are three kinds of CSS used-

• Inline CSS
• Internal CSS
• External CSS

All of these are having their own advantages and disadvantages. You can check more details about those here. But for SEO point of view, try to avoid much of inline codes.

The HTML users should use minimal codes that can fulfil your need. Also, you can take help of any external tool to compress your written code. You can take help of Textfixer for such help. I was using this tool when I used to be a web developer :)

Also, there is a plugin called autooptimize in wordpress which helps you to optimize your CSS codes. This is a free plugins and is a great help to keep your codes compressed.

5. Used Optimized and SEO Friendly Images

Here from the word optimized mean, you should use an image which is search engine friendly. Many times we uses may find royalty free images in Google or may be using the free/premium images from stock images sites or the custom images but if we are not compressing or optimizing those images, those are not going to benefit what it was supposed to be.

No doubt images increase the visuals of the web page but should be optimized properly. If you are a WordPress user, you should follow the below three tools before using the updated images in your blog post in order to reduce blog load time.

• Use SmushIt wordpress plugin to decrease the size of the images without losing the quality of the image.

• For PNG images, use TinyPNG to compress without affecting the quality.

• Want to be smarter? Why not? Yes, you can load the images only when users are reaching out to that place else not. You can achieve this using LazyLoad wordpress plugin.

TeslaThemes Vs MyThemeShop: Which is best to Opt?

By Ashutosh Jha → Wednesday, August 15, 2018
If you are in professional blogging then you have to do all things accordingly to make an impact. The theme is one among those which should be chosen with utmost care. Usually, people uses whatever they get but this should not happen. We’re in 2016 and your themes should look according to it. It should not be what is used to be in 90’s.

TeslaThemes Vs MyThemeShop

You can check our detailed article as how to select the best theme for your blog to know more about it.

Again, it comes should you use a free theme for premium one?

If you will ask me then you must use premium one. As premium theme has lots of features which are very much required for professional blogging and beneficial blogging. You can do lots of customization and support if you are using a premium theme. Let me talk share some of the features and advantages of using a premium theme.

Why should you use the premium theme?

Here are some of the features of premium themes which you will not get with the free version and to be in a professional blogging you need these features.

Why should you use the premium theme?

• Advanced Features- Premium themes always comes with lots of advanced features like inbuilt ad spaces, custom controls, buttons, slides etc. which makes you work very easy.

• SEO Optimized- This is much-needed features of any themes. Premium themes are optimized for SEO and so you don’t have to focus on basic SEO stuff like H1, H2 tags etc.

• Fast Loading- As blog load time is now a factor of SERP and so it matters a lot. Premium themes load fast compared to the free version. You should always focus to reduce blog load time as it helps to increase SERP as well as the sales conversions.

• Premium Support- Premium themes also comes with premium support feature. It can be either through email, chat, call or forums or through all but you will get support for sure. They have a dedicated forum for premium customers where you can get a solution for all your issues no matter it is related to design change or technical glitches.

• Regular Updates- Themes companies keep on updating their existing themes with new trends, features and if you have a premium theme, your theme will auto get upgraded if you connected to the account.

• Free from any malicious codes- This is one of the dangerous things for your site if you are using the premium themes for free. Those themes are usually cracked and many of those contain a virus which can harm your system as well as the site. Premium themes are free from such codes.

These are just a few of many features you get with a premium theme which can’t be found in any free themes and so you should go with the premium themes.

Top Premium WordPress Themes Developers

There are many companies which develop some awesome themes for WordPress framework. Here are few most famous and useful themes developers-

• TeslaThemes
• MyThemeShop
• Elegant Themes
• Theme Junkie

And much more… But in this post, I am going to make a comparison between TeslaThemes and MyThemeShop.

Though both the companies are known for their excellent, decent, helpful and highly customizable designs but let me share the qualities and drawbacks for both companies and it will be your turn to decide which is better.

TeslaThemes Vs MyThemeShop

Before starting with the comparison between both the excellent themes developer companies, let me give you some details about both the companies.


TeslaThemes is a premium themes developer for WordPress framework since years. With over 17k customers and 57 themes, they are the premium and one of the top WordPress themes developer.

TeslaThemes is mainly known for their elegant design, highly customization options, less price, great affiliate terms and quick support. If you are using TeslaThemes, you would be have experienced the qualities what I mentioned above.

If you want to start with TeslaThemes, click this link to get 20% flat off on all the themes.


MyThemeShop is also one of the most famous and useful themes and plugins developer of all time. Their few themes like viral and schema are hitting the record in the theme market and among webmasters.

MyThemeShop basket has around 122 themes and 21 plugins for you to use. Depending on your requirement you can choose any theme and use.

A Legit Comparison between TeslaThemes and MyThemeShop

Let’s start with some of the features which are essentials for the premium themes and see which is most promising in front of a buyer with a tight budget.

I am not making any conclusion and leaving to you to decide which is better. It can be based on your requirement as what all features you may want in the theme.

Below are some of the points which every webmaster need in the theme and I have tried to evaluate themes based on these points.

1. Design & Uniqueness

I believe every site has their own need in terms of features, colors and designs and so theme developer companies develop a different kind of themes.

When it comes to design & uniqueness, both the companies are trying their best to give you the best and unique designs.

TeslaThemes have been developed from an industry expert who delivers the unique and great designs. You will find all of their themes different and developed with a purpose keeping an end user and their needs in mind.

If we talk about MyThemeShop, they too have some excellent designs. But you will find few of their themes similar and have some minute changes. Seems they do some small change sand launch the themes.

No doubt both the themes are SEO friendly and have taken care of all the basic SEO and helps you to rank easily in search engines.

If we talk about blog loading time, I checked with Pingdom tool and found MyThemeShop leading here. Some of MyThemeShop themes are loading very fast.

So to conclude, in Uniqueness TeslaThemes is leading and in terms of design both the themes are unexceptionally amazing.

2. Documentation for Themes

Documentation is also one of the premier factors to consider as it helps you to install and customize easily and quickly.

The documentation can be either through text, audio or video but it should be loud, detailed and clear.

TeslaThemes provides a step by step supporting document to the users. It has all the required stuff starting from how to install themes to make it live. You can even take a look at their documentation before buying the theme. These docs contain step by step tutorial with screenshots.

Even MyThemeShop provides excellent support documents to their users but you can have a look at the documents once you will purchase the theme. You will get video tutorials as well to make your work easier!

So both the theme companies provide clear and well-explained documentations. Video tutorial by MyThemeShop definitely leads and for online documentation, TeslaThemes leads as you can even see before buying.

3. Price

Aahh...this I kept at 3rd but it is among the top factors one consider before buying any premium theme.

For the single theme, MyThemeShop costs $69 per theme while TeslaThemes’s one theme cost $48 per theme. So definitely for a single theme, TeslaThemes leads.

If you want to have access to all the themes, TeslaThemes costs you only $59 per year while to get all the themes from MyThemeShop, you will have to pay $167 per year.

So definitely TeslaThemes leads in terms of pricing. But you should consider that MyThemeShop has more themes than TeslaThemes.

4. Support

Pre-sales and after sales support is also one of the major factors to consider while buying any product. You should definitely check for this as whenever you need any issue in future, it’s their support which will get you out of the issue.

TeslaThemes Offer premium support to their buyers with forums, FAQ and Video Tutorial. You can also leave a message on their website to get an instant response.

TeslaThemes Vs MyThemeShop

MyThemeShop offers premium support to their buyer with Forums, Online Documentations and if anyone want customizations in their themes like add new features, change or remove, they charge $30/ hour.

Apart from these above features, there are lot more which you should choose while buying any themes from TeslaThemes or MyThemeShop.


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