Recent Posts

3 Things You Should Know About Phone Systems For Business

By Ashutosh Jha → Saturday, April 21, 2018
Today, businesses have multiple choices when it comes to the issue of a phone system. These phone systems include the internet and mobile phones other than relying only on the landline systems. This has boosted the business sector worldwide. There are different phone systems for business which include landlines, cloud and on-premises systems, virtual phone systems and VoIP. Before you buy some new business phone systems, you need to ask yourself some questions such as; what service do you want from your phone system?

Phone Systems For Business
Here are things you should know about phone systems for business:

1. Types of business phone systems

There are two main types of business phone systems. They are the voice over internet protocol and the traditional business phone systems. The traditional business phone systems are also known as landlines and they operate through PSTN. They are analog business phone systems and most people are upgrading to the modern systems so as to improve their business. If you are still using the traditional systems, the chances are that benefits to your business are minimized.

The voice over the internet is the modern systems that use the internet. They are flexible, mobile and save on cost. They have better connectivity which allows for better internal communication, thus saving time and frustrations from poor internet connectivity as experienced from the traditional phone systems.

2. How they work

Telephone have been used for several years now. When people started to use them, each of the phones was connected to a central location which had operators who routed calls as they were made. The callers would tell the operator whom they wanted to talk to and they would put them through to that particular person manually. This phone system was called the public switched telephone network.

As years went by, the system was improved and the third-party operation business was eliminated. Today people use the voice over internet protocol system which uses internet protocol. This has been embraced by different companies in the world such as Google and Apple, who have used it to create many consumer products which have completely changed the communication world of today.

3. What should you look for in a business phone system?

There are various things you need to look for when you want to purchase a new business phone system. This is to ensure that you pick the right one for your business. Some of the things to look for are the features offered, flexibility, redundancy, reporting, security, initial investment, the total cost of ownership and mobility.

To have the right and the best business phone system is the key to improving your business. Whether you are running a small business or a large one, phone systems are an important thing to consider so as to have an even bigger improvement or boost to your business, it is wise to use or upgrade to the modern business phone system which is the voice over internet protocol.

This is more flexible and mobile with a high connectivity. The traditional business systems are slow and can cause your business to stagger and be left behind. These two come with different prices. You should invest in the one that will bring you more profit.

5 Money Saving Tricks for Small Business

By Ashutosh Jha → Wednesday, April 18, 2018
Running a business successfully and making it grow depends on certain factors, where saving money is one of them. Business expenses are on the rise and all businesses try to reduce these costs so that they can improve the bottom line.

There are different types of expenses including rent, employee payments, taxes, utility bills and whatnot. All they are deducted from the gross revenue so that your net income can be found, and to improve this net income, you must reduce these expenses.

It’s important to be a smart player in the business world and save on anything and everything you can save on. Earlier we also talked about the money saving tips for bloggers which you can check for some broad ideas as well.

If you are a business person looking at saving money, then you have landed on the right page. Without much ado, let’s have a look at some tips on how to save money:

1. Implement Remote Operations Where Possible

The cost of a physical office accounts for a huge amount. There’s the office rent, electricity bills, maintenance costs etc. These costs can be minimized if a business can operate remotely. However, many people think that this strategy looks promising only for a business that can be run online, but that’s not entirely true.

There are many large businesses that are being run successfully from home. You do not even have to move completely online, you can just have half the employees work from home and the rest from the office, if that is the need.

This way you can opt for a smaller renting place, which will result in reduced bill expenses as well.

Working remotely doesn’t compromise the quality of a business if strict protocols are placed by the business.

2. Minimize Business Travels

Business persons or employees have to travel a lot on behalf of the company to meet with vendors, participate in conferences etc. This adds up to the cost of a business.

Today, a lot can be done online. You do not have to travel to sign documents as there are e-signatures. Video technology can also be of great help. You can have a virtual meeting and even see each other. It is as good as a face-to-face meeting and can save you a lot of money.

Know which meeting important and which meeting is not.

3. Go for Used Equipment When Required

There comes a time when equipment gives up and new ones are needed to keep the business going. A lot of businesses prefer to buy new equipment in this case which is way too costly. Instead, businesses can look for used equipment because they can be bought for nearly half the cost of new equipment.

Look for similar businesses in the field and ask if they are selling items. Your other option is to look online as there are many sites that offer used products. Other than this, you can even procure machinery from other countries, which may end up being more affordable.

4. Use Procurement Managing Software

Procurement management is an important factor of a business that helps it control finances. Businesses using manual system of procurement not only spend a lot of money but waste time too. On the other hand, a Purchasing & Procurement Management Software can help a great deal by making it easy to purchase from vendors.

5. Host Less Events

Limiting the number of events can also help save money. Unnecessary events won’t help much but waste money. You can set business goals instead and host events only when those goals are met to give a boost to the employees and this way, you can limit the number of events too.

Wrapping it up!

Businesses need to be smart to stay a step ahead of their competitors and they can do this by saving money and investing money in the right manner.

On-Page SEO Techniques: A Detailed Guide to On-Page Optimization

By Ashutosh Jha →
When it comes to on-page SEO techniques, you must have heard a lot about the Meta tag and Meta description.
On-Page SEO Techniques
But On-Page SEO techniques are much more than just Meta tag and description. In this comprehensive guide to on-page SEO techniques, I will take you through all the in and out of on-page SEO optimization techniques. In this on-page SEO guide, you will also see some practical strategies to On-Page SEO Checklist and optimization techniques.

If you follow this on-page SEO guide thoroughly together with Off-Page SEO, then you will see some good ranking in SEO of your keywords.

Best On-Page SEO Techniques Checklist

Let’s start with this detailed on-page SEO checklist. Just follow these on-page SEO techniques and make your blog post completely optimized for on-page SEO.

#1. Start Title with the Keyword

Before starting with any blog post, chose one main keyword for which you mainly want your article to rank. You should also select some LSI keyword as well.

The title is one of the most important on-page SEO factors and must contain your primary keyword.
Tips: It is not always necessary to start the title with your main keyword, but it must be in your first 65 characters. The sooner it will be, the better it is considered.

#2. SEO Friendly URL

URL is another important on-page SEO factors. You must use your primary keyword in the URL.

If you are using long URL also, make sure your main keyword is in the first 3-5 words. But I would suggest avoiding very long URL.

Here you can see the best practice for SEO friendly URL.

Let’s say we are targeting the keyword on-page SEO, and so the URL should be like-

If you are using dates in the URL then, use the keyword after that, and it won’t effect.

But make sure you don’t have URLs like below- etc.

Your URL should be short and meaningful to make sure SEO friendly.

#3. Main Title in H1 Tag

Your blog post’s main title must be in H1 tag. Google consider the heading tags (all H1 to H6) while ranking and so you must use these very efficiently.

Usually, most of the themes and templates already use the main title in H1 tag, but there are many themes which don’t (e.g. Masala Template for Blogger).

You can use inspect element and check your blog post main title is in which tag like below.
If it is in H1, then you are good else change it to H1 from the CSS or HTML editor.

Tip: You should also make sure that there is only one H1 tag on one page and contains the main keyword. If there is any another keyword, make sure to change it to another heading tag.

Many times, you will find some plugins also using H1 tag to increase the font, and you should check the code and act accordingly.

#4. Subheading in H2 Tag

After the H1 tag, H2 tag values a lot in search engine ranking. You should include sub-heading in the H2 tags.

It is advisable to use your primary keyword at least once in any H2 tag as well.
Tip: It is not required to keep the keyword at the start of the H2 tag, but there should be in the H2 tag anywhere.

#5. Use Images & Video

It’s well said that a visual speaks much more than the words. It is true also.

If you are following TricksRoad, you must have seen that I usually use many images in the blog post. There are multiple reasons behind it. Let me list some of those below-

• It makes the user reading experience better and interactive
• Users don’t get bored with just text
• Images and videos are an impressive way to say your word in a better way
• Most important, it increases the average time per user and decreases the bounce rate.

As per the study by Inbound, around 46% of marketers say photography is critical to their current marketing and storytelling strategies.

#6. Keyword in First Paragraph

If you are using SEO by Yoast plugin to optimize your post for on-page SEO in WordPress, then you might have seen the following warning by the plugin-

The focus keyword doesn’t appear in the first paragraph of the copy. Make sure the topic is clear immediately.

It is recommended to use the focus keyword in the first 100-150 words of your article. Algorithm says that it is good to clear the motive of your post and so keyword should be in first Para.
Tip: Usually sometimes bloggers write the introduction first and then start with the main topic and so forget to place the keyword in the first paragraph. But you should drop your keyword in the first 100-150 words for a better result.

#7. Modifiers in the Title

SEO has changed a lot!

Earlier mainly people used to search with the small keywords like “Hosting Services”, but with the advancement, long tail keywords have come in existence and so you should focus on log tail keywords.

Apart from focusing on long tail keywords, you should also add modifiers in your title.

For example, if you are writing blog post on “Hosting Services”, you can consider making title like below-

• Best Hosting Services
• Top Hosting Services
• Top 10 Hosting services etc.

So it is recommended to use the modifiers like “Top”, “Best”, “Year in the Title”, “Guide”, “Review” etc.

#8. Use Internal Links

I have written a detailed guide on Blog post interlinking. In this guide, I have explained all the aspect of using internal links.

You should link your other pages in the new page as and when you find it relevant. You can consider this post as an example to see how many times I have linked my other pages.

Wikipedia is a perfect example of interlinking-
It doesn’t only help in SEO but also it increase the average page view, and average time visitors are on the website: Both are again significant SEO factors.

Tip: I recommend playing the safe game here and using the internal links as and when required. Although Wikipedia has 50+ links in almost all the pages, they are the big player.

On the safer side, you should use 4-5 links of an older post whenever possible in 1000-1200 words article.

#9. Use External Links

Using outbound links in blog posts shows that your site contains quality information and Google will prefer your content as well.

But make a sure you link to only authority sites. Authority sites can be Wikipedia, product site or the well-established and popular sites in your niches.

Here is the example which shows where and how you should use outbound links-
Tip: It is recommended to use 2-3 external links per 1000-1200 words of the article. But make sure to link only high-quality and relevant sites else it may harm as well.

#10. Use of Responsive Design

Since the time users have started using mobile devices majorly to browse, responsiveness has become one of the major on-page SEO factors.

Your website should work smoothly and provide a great user experience on all the devices. You can use Google Official responsiveness checker to test the responsiveness of your site.
There are several other tools also available through which you can check the responsiveness of your website.

Tip: Here are the 5 points while creating a responsive website. Usually, now themes and templates come as responsive.

#11. Decrease Website Loading Time

Loading time is also an important search engine ranking factor, and you should work to reduce blog load time.

Ideally, a page load time should not be more than 3 seconds else there is a probability that your user might leave your website.

There are multiple methods to decrease website load time like using CDN, using common JavaScript and CSS files, etc.

You should read our detailed guide on tips to reduce blog load time.

#12. Image Optimization

Images are something which contributes the maximum to server response in web page loading time.

Before uploading the image to the server and using it in your post, you must optimize it for a better result.
There are many tools available for image optimization like TinyPNG etc. which will reduce the picture size without decreasing the quality of the image.

Also, use your focus keyword in the Alt tag and make the image name on your keyword name. It will help your image to rank in Google Image search engine which is again one of the major contributors to traffic.

Tips: You should check below before using the image.

• Make sure to reduce the size
• Try to use images in PNG/JPG/JPEG formats only
• Use Keyword in Alt Tag
• Use keyword in image name

#13. Use of LSI keywords

LSI keywords (Latent Semantic Indexing) are keywords that are semantically related to your primary keyword.

With such keywords, Google determines the page relevancy and so you should use them. If you are writing long content, then you must use at least 2-3 LSI keywords so that you can rank for those as well together with your main keyword.

The simple way to find the LSI keyword is, just search your main keyword in Google and scroll to the bottom and check the related search.
Now just use two-three keywords from these in your blog post.

#14. Content-Length

Content length together with the quality is also considered as one of the important factors for on-page SEO.

You should write lengthy content but of good quality. It should not like you are writing 2000-3000 words of the post but of zero relevance.

You must write a detailed post with relevant information so that users won’t be able to leave your site soon.

Here is a chart showing how the lengthy content performs in the search engine. Remember this is not a formula, but a long content has been seen performing better in the search result.

Tip: Try to write your main articles of more than 1200 words at least to play it better in the search engine. Neil Patel has explained in this interview, how he use to write the content of 3k+ words regularly.

#15. Social Media Promotions

Social Media also plays a significant role in ranking as it tells the search engine that people love the content and so it is relevant information.

Although it doesn’t impact directly on the ranking, you must not ignore it. To get social sharing, you can use some sharing button on the site so that your readers can share the post if they like.
Tip: You can refer our below resources on Social Media to touch the depth-

Tips to Increase Traffic from Facebook
5 Top Social Networking site to Boost Traffic & Create Brand
Social Media Mistakes Bloggers Should Avoid

Apart from these top 15 On-Page SEO techniques, you should also consider the below on-page SEO factors-

• Target search phrase is repeated three to 10 times within body copy depending on the content length. Better keeps it between 1-3% including LSI and Semantic keywords to avoid any penalty.

• No misspellings or poor grammar. To make sure this you can use any of these free online proofreading tools.

• Use Quality content and should do a detailed content analysis to ensure it is of high quality.

• Meta Tag & Meta Description should not be missed. If you are using your own coding platform, you can include meta description in the header in the following tag-
<meta name = “description” content=””>

Bonus: You can also download our complete on-page SEO checklist to make sure whenever you write a new blog post; it will be perfectly on-page SEO optimized.

Download our exclusive on-page SEO checklist (Click to download)

Wrapping it up!

This was all about On-Page SEO Techniques. Hope you enjoyed this on-page SEO guide, and I am sure if you follow these on-page SEO techniques, you will be able to create a perfectly on-page optimized content.

Will love to hear your opinion on this!!

Top 4 SEO Plugin for Browser You Should Use

By Ashutosh Jha → Tuesday, April 17, 2018
SEO has changed its face from time and now you have to work hard and smart to outrank your competitors. You should use tools, techniques and all the available resources which can make your work easy.

Here is the top SEO plugin for a browser that is mostly used by the Webmaster and very useful in the SEO of websites. Let’s start to describe each of these top SEO Plugins for Browser.

Top SEO Plugins for Browser

Mozbar SEO Plugin

Mozbar is a free browser extension. Over the years it has become very popular, and it is listed among the top SEO plugins that provide the best on-page access to link metrics and the site analysis tools of the Moz. Many features are available in this plugin, but there are few features that are only provided to the pro-subscribers users and others are free.

The Team that is working on this plugin is trying to keep it free as much as possible. Now it’s the latest version 3 is available. Version 3 of MozBar is here that have the best SEO toolbar for digital marketers.
Many features are improved in this release like speed and many others like markup analysis. Mozbar SEO tool has always been one of my favorite tool that is used for conveniently and quickly investing clients, link prospect websites for critical on page elements, competitor, and inbound link metrics. Now every Webmaster is using this tool and has best SEO tool in its toolkit. It solves three main problems to its users:

• SERP analysis
• Site/Competitor research
• Link Profile

It is a very convenient tool when you are doing keyword research or analyzing the stat of your competitors. Just search your desired keyword, and it will show you the result with site’s configuration. This will give you a bright idea like how soon you can beat your competitors.

Mozbar is considered as a must have top SEO plugin for the browser.

Similar Web SEO Plugin

The similar web is also listed in top SEO plugin for the browser nowadays, it’s free, and the pro version was released in 2013. In addition to its features similar web facilitates its data is in the form of API.

Its main feature is that it extracts the data from the three primary sources and uses that information:

• Global and Local ISPs
• It calculates the web traffic directly measured from selected websites and has intended specialized estimation algorithms to estimate the traffic.
• A colony of web crawlers that scan the entire web

Majestic SEO Plugin

This is one of the main competitor of Mozbar SEO tool and so is among top SEO plugin for the browser. Again, it has all the essential and many useful features of an SEO toolbar. Here I will tell you about some of its features that you will see when you will install it in the web browser.
When you install it on a web page, you will be able to see number of valuable links,

• Number of root domains
• Link profile chart
• Trust flow and citation flow
• Many more features that are critical to have for the Webmaster

SEO Review Plugin for Chrome

SEO review tool is a free extension in the Chrome that quickly checks the URL that you’re visiting with your browser with one of these SEO tools.

Though there are multiple companies offering SEO services like Chicago SEO Services if you are looking for a free solution, you should go with these plugins, or you can check our Link Building tools or mega list of best blogging tools.
It has the following different kinds of tools:

SEO authority tools:

• Backlink tool/links checker
• Website authority checker
• Domain authority and page authority checker

SEO Content Tools:

• Bulk title tag checker
• Html headings Checker
• Duplicate content checker
• Bulk web page word counts checker

Social Media Tools:

• Social page authority checker
• Bulk LinkedIn share checker
• Google+ one count checker
• Bulk Pinterest pins checker

Technical SEO Tools:

• SEO Redirect Checker
• Internal link analyzer
• SEO list Crawler

More about this extension is that it is very straight forward and easy to use. After installing the extension, you will be able to see the icon of Review SEO tools on the top left corner of the browser.

Wrapping it up!

These above are the 4 top SEO plugin for a browser that is most important for the best SEO of the website.

Do use these top SEO plugins for the browser to save your time while doing research and analyzing your competitors’ sites. There are much more plugins like Alexa etc. which you may also use for maximum benefits.

Do share which SEO browser extension you’re using which makes your work easy.

9 Money Saving Tips for Bloggers [Take Action Now]

By Ashutosh Jha →
It is very easy to start a blog but getting traffic, making money from blog and most importantly saving that money is the big thing. In this post, I am going to talk about few best money saving tips for bloggers.

While starting a blog, every newbie faces issue regarding budget, knowledge and resource crunch.
Money Saving Tips for Bloggers
Almost every month, I receive 2-3 emails asking how to start a blog and make money with some problem listed like-

  • I don’t have much budget to start a blog
  • I am a student
  • How I can manage the time
  • I am not able to save money earned from blogging and so on…
Well, these are very generic questions and everyone face. Even I did too. Especially the last one where I was unable to save much money earned from blogging.

Then I tried many things and started making a to-do list and found significant improvements. Here in this blog post, I am going to list the main seven main points which helped to save more. I am sure this Nine money saving tips for bloggers will help you as well.

Top Money Saving Tips for Bloggers: 9 Proven Techniques

Let’s start with some of the best money saving tips for bloggers. You will find many bloggers or people living online life complaining about the saving and this post is for all those who wish to save some amount.

#1 Look for combination of Freebies

Usually, bloggers keep on searching the best blogging tools which can save their time and provide maximum ROI.

But as the price of internet marketing tools is high and so many are unable to buy. The best option for this is the combination of free tools which complete the same requirements.

For example, let’s say you need some software like Grammarly. Also, Grammarly provides many features apart from the main grammar checking like plagiarism checking, etc. which is available in only premium version.

Again the Grammarly Premium is available for at least $11.99 when you will buy their yearly plan, but everyone can’t afford this. Even you can use Grammarly premium free, but that is for only one month.

The best alternative to this is, use the free version of Grammarly and then use any plagiarism checker tool for plagiarism.

By this way, you can save some good amount of money. But there are some limitations also-

  • Premium version of tools have more features
  • You will have to manage multiple accounts

#2. Wait for Some Big Events/Holidays

During some holidays or events, manufacturers provide huge discounts and deals on their products.

Sometimes you may even find the discount up to 85-90% also which is huge. Let’s say some product cost around $100, and if you’re able to grab a discount of 90%, then you are getting at just $10.

You may find a bigger discount on Black Friday, Cyber Monday, New Year, Easter, Christmas, etc.
Money Saving Tips for Bloggers

#3. Look for the Coupons

Coupons are the excellent way to save money on online transactions. You can get some lucrative offers and discounts using coupon codes.

There are multiple coupons sites where you can visit to get the coupon codes for a discount on any product you are purchasing online.

Recently, when I was buying hosting, I got a deal for 20%. I was about to make payment and simply checked coupons to get some additional discount and found a deal of 20%.

To get the best coupon just search “product name+ coupon” in Google and you will find hundreds of website offering coupon code. Just go through the description of the coupon and if it is suitable for you, copy it and apply.

For examples, if you are looking for American Swan coupons, just search this keyword in Google and get all the available codes.

Similarly, you can also search for “product name + offers”. For example, Ajio offers to get the offers available on Ajio.

You can also check our Tesla Theme coupon code and UniHost Hosting Review for the offers on WordPress theme and hosting.

#4. Participate in Giveaway/Contests

Giveaway and contests are a good and smart way to attract visitors and convert visitors into a subscriber.

Many bloggers and internet marketers keep on organizing a giveaway for some blogging tools, Hosting packages to attract some subscribers and promote their blogs and products. You should participate in those contests to get a chance to win the tools.

Such contests just ask you to like on Facebook, Tweet and/or subscribe which won’t take more than a couple of minutes. In response, if you will win the giveaway, you will have amazing blogging tools to use.
Money Saving Tips for Bloggers
Who knows you can be the lucky person or can be one of the lucky people? :)

#5. Reviews

You must be hearing bloggers getting some gift from companies and PRs’ to promote their brand and products.

Some companies ask you to write a review about the product and promote it in your network in exchange for some gift which may be the product.

You can approach the company which manufactures the tool you are looking to get and contact for the free copy and in response to a review post on your blog.

Recently I wrote a blog post on how to get Grammarly premium free where you can see how to approach a company to provide your free premium access to their product in exchange for a review on your blog.

Money Saving Tips for Bloggers
The benefit of this method is, you can also earn from an affiliate. If someone buys from the affiliate link of your review, then you can make a certain percentage of the sale amount which usually varies from 10-80%.

#6. Co-ordinate with other bloggers

Let’s say there are some products which you are not promoting and want to buy such products?

In such cases, check your friends’ blog or fellow bloggers’ blog. If someone from your group is promoting, just check how much affiliate commission company is providing in that product.

Let’s say it is 50%. Now approach that particular blogger and say you want to buy it from his/her link but want some part of the commission (e.g. 20-30%).

Your friend will never ignore such offers as he/she will also make some commission and you are also getting good deals.

The only thing you need to take care here is, the other person should be your close friend, or you have done any form of business together due to obvious reasons.

#7. Go for long term

You will always find companies providing great deals on long time subscription. For example, if you will look at the Ahrefs subscription, you will find 20% off on yearly subscription, and this is not just with Ahrefs but almost all the products.
Money Saving Tips for Bloggers
So if you have tried the product and you feel that it worth in the long term consider buying it for longer.

But before buying any product for a longer period, ask some questions to yourself to avoid unnecessary expenses.

  • Do you need this product?
  • For how much time you need?

#8. Diversify the investment

Many bloggers are struggling when it comes to the investment of the money they earned from blogging.

As I said, investment and saving are equally important as learning is and so you should plan accordingly. It can be something like below-

  • Invest some part to grow your blog/business through which you are earning
  • Keep some part of your expenditure
  • Invest few percentage to enhance your skills
  • Save/invest the rest of your amount
Usually, if you will see government employee investing, they don in FD or LIC, so similar fixed return funds. While IT or corporate sector employees tend to do in SIP, mutual funds, etc. apart from the traditional investment.

I have seen blogger also investing in Bitcoins, Bonds, etc. So the main thing is to diversify your investment and spread it across Fixed Deposits, PPF, Bonds, ELSS, Mutual Funds and Equity Market.

#9. Use co-working places

If you are a full-time blogger and feel working at home decreases your productivity then it’s time to move ahead and find a dedicated space for working.
Money Saving Tips for Bloggers
Well, for many people get a dedicated place for working can be expensive and so a co-working place is highly recommended.

You can opt for any of the below options-

  • Look for a co-working space like 91springbooard, Innov8, etc. where you will be issued a pass for daily/monthly/yearly basis as per sheet and facilities you require.
  • You can also get the space in partnerships. For example, you are working in the day time and so you can allow someone else (e.g. small call-center) to use the infrastructure and space during the night and can share the cost.
  • There are some companies which provide few sheets on a monthly basis at some cost.
By this way, you can increase your productivity at less cost. Here is an interesting stuff related to co-working spaces.

A 2011 Deskmag survey of more than 1,500 coworkers in 52 countries supported her findings:

  • 75% reported an increase in productivity since joining their space
  • 80% reported an increase in the size of their business network
  • 92% said an increase in the size of their social circle
  • 86% reported a decrease in their sense of isolation
  • 83% stated that they trusted others in their co-working space

Wrapping it up!

Saving money is crucial for everyone, and you should make it a habit like you earn. I have tried to cover all the important aspect of money saving tips for bloggers, and I am sure these will help you.

Don’t buy the stuff you don’t require and try to invest the money earned as much as you can. A start with the saving account can work better. Also, try the trial period of any product before buying it for the long term.

Apart from all these, you can also try the following to save money being a blogger-

  • Make monthly budget
  • Try to shop online for your monthly expenses
  • Avoid offers like buy two get one free
  • Plan your travel in advance and book accordingly to avoid surcharge
  • Use PPF, NSC, and LIC for tax exemption, etc.
I will love to know what you to save money. Also, do share if you have a fantastic money saving tips for bloggers like you and me.

10 Best Ways of Using Twitter for Benefit in Business

By Ashutosh Jha →
There is no shortage of social media sites out there to be a part of. Every day it seems like there are new ones being created and as a consumer, it can be challenging to keep everything straight. But still Twitter is an integral part, and one should know using Twitter for benefit in Business.

As a business, your aim is to engage the widest array of audiences, and seeing that most of the world does much of their communication and commerce online, it’s only natural that you as a business seek to use the platform to its full advantage.

As a business, you have to prioritize the places where you’re going to funnel your marketing efforts. People would say that you have to be on all of the social media platforms to engage as many people as possible. But unless you’re a large business with a staff large enough to accommodate each facet of social media, this isn’t a realistic goal, nor is it one that will be worth your efforts.

Choose to focus on one at a time. For starters, Twitter is a great place to begin. Here are ten ways of using Twitter for benefit in Business.

10 Top ways of using Twitter for Benefit in Business

1. Create an Account- Of course, to use a social media platform; you’re going to have to create an account. Creating an account is super easy, just make sure to write down your password and username so that you don’t waste time trying to remember your information every time you want to log in. Once you’ve done that, you can move onto the next step.

2. Create Content and Link Accounts- The amazing thing about technology and social media accounts is the fact that you can link all of your accounts. You want to aim to make your company personal so that people feel a connection to you.

If you’re a loan company, create an account, follow a bunch of different people, and create content that shows the world who you are, who your people are, why you do what you do, and how you seek to change the world. If you make things personal, people will want to connect with you and conduct business through your accounts.

3. Tweet Often- As far as Twitter goes, the more noise you make on the platform, the better off things will be for you. You can’t expect to make any headway with clientele if you’re sending out one tweet every once in a blue moon.

If you want to take advantage of Twitter as a business, find somebody to run this aspect of your business and make it a priority to tweet often. Preferably at least three times a day, as different people see different posts according to the time of day that they’re able to get on the platform to check things out.

Although there is no rule like these many times you should tweet and it depends on the kind of business you do. But you should maintain consistency. Here is a report saying the engagement vs. a number of tweets per day.

4. Follow the Influencers- You should also follow the influencers in your area to get updated on the latest buzz. Also, follow those to learn the strategies and implement those for your business. For example, if you are running a business in IT field then, you can follow the influencers from IT field and follow what they do to attract the clients. You can also implement the similar strategies.

5. Track Mention- Usually, people don’t track the mention on Twitter much. But if you are using Twitter for benefit in business, you should do. You don’t know when someone will suggest you for some business related queries.

Also, try to reply those as much as you can. If someone is just sharing your status or link, just reply saying thanks. This is a good business ethics and seen on the point of gratitude.

6. Retweet- Don’t be afraid to retweet as this will help you to connect with real people. Also, a sometimes person may retweet your tweets also which can be helpful in your business.

7. Follow trends/hashtags- To get more reach on the Twitter, you need to follow the current trend and hashtags following. You can find the trending items in the sidebar.
These trends change as per the location, and so you should target the trends and hashtags for the country you are targeting.

8. Use images and videos- Visuals are a great way to reach and engage mass. The same applies to social media also. Use GIF images/standard pictures/videos to get more engagements and reach.

As per a research was done by Buffer app, tweets with images received 18% more click compared to the one without. Here are some of the interesting stats regarding the tweets with and without images-

• Tweets with images receives 18% more clicks
• Tweets with images receives 89% more favorite
• Tweets with images receives 150% more retweets
9. Don’t be afraid to ask- Don’t be afraid to ask your followers to retweet your tweets. There is nothing wrong in it, and even big companies are doing this. You’re just making an appeal.
10. Optimize Tweet’s Bio- Make your Twitter bio meaningful, interesting and unique. This will help you to get more followers and engagement. Write what you are and what you do in a nice way. A good example can be found at Neil Patel’s Bio.

These were some of the great ways of using Twitter for benefit in business. Do try these and I am sure you’ll see some good charm coming to your business.

Let me know how you are pulling business out of Twitter. Also, you can connect me at Twitter at @heyashutosh :)

4 Things to Look For In a Lawyer

By Ashutosh Jha →
There are innumerable aspects to consider when one has to select the right lawyer. It is always a good idea to make a proper checklist of the various qualities to look for in a lawyer. Always opt for those who have spent a considerable amount of time in the courts or tackling that one legal tussle that may be troubling you. Interestingly, the success rates of the lawyer you choose can also play a pivotal role in making this crucial decision. An appropriate checklist of qualities of lawyers not only helps in finding a reasonable attorney but also ensures that you emerge victorious during your trial sessions or shield yourself from mishaps when you or your company have to strategize on something that may potentially get you in crossroads with the law. Here is the list of 4 things that one should look for while hiring a lawyer:

1) Expertise In Handling Trials

Expertise is another essential selection criterion while you are looking to hire a lawyer. Every lawyer has his own set of skills in within law. For instance, one lawyer may be good in international law while others in labor law, or criminal law. The proficiency of the lawyers is dependent on their experience. If you hire one who is more experienced, then it is quite natural that he would possess the right knowledge in handling a variety of legal matters within his field. Experienced lawyers available on would be a boon to your trial or legal strategy as they are adept at the various aspects of operating in a legal environment.

2) Eloquence

It is one of the primary qualities that a lawyer should possess. Your lawyer should be articulate and good with words because the ability to communicate effectively is what counts. If your lawyer is an excellent speaker, then you would have higher chances of winning the trial. Moreover, an eloquent legal representative will also defend you convincingly. Choice of words while protecting a person can be a deciding factor in the fate of the trial. Hence, it is always essential that you select a lawyer who is well-expressed.

3) The Credibility of the Lawyer

Credibility is one of the first aspects that one should look for in a lawyer. No lawyer can ever get clients if he is not reliable. Also, do a little bit of research on the number of successful cases he or she has handled in the past. If the conditions allow, make a point of enquiring if they felt well-represented. This would efficiently provide you with an in-depth insight into the reliability of the lawyers.

4) Professionalism

Many experts are of the opinion that lawyering is made of 80% representation. When you first meet your lawyer, he or she should always exude professionalism, either by the way he or she talks, his or her punctuality, dressing, and organization. Apart from his appearance, the professionalism of a lawyer should still be dependent on how well he handles your legal case and attend to your needs.

SEO for Startups: 9 Tips for Success

By Ashutosh Jha → Monday, April 16, 2018
Obvious, that SEO as a part of website search engine marketing became everybody's concern, everyone is looking for effective practices.

To begin with, let's understand what SEO optimization is. It is a set of arrangements and activities affecting the appearance of a website in the organic search result. That means unpaid search results, in contrast to other digital marketing methods. It leads to getting more traffic and attracting more potential customers for companies.

It is important to remember, that the optimization measures, first of all, are aimed to make your website more convenient and accessible for the visitors that may be interested in it. So, it is not about the search engine, it is about your customers.

Best SEO Tips for Startups: Top 9

So let's start with some of the amazing tips for SEO for startups. These all are very basic and if you will focus on these, you won't have to spend much on the search engine visibility.

1. Do the Basics

Before you start applying more complicated means, make sure that you've already done the top priority “must have” things. The accurate titles of your site pages indicate what about the definite page is. As they are displayed in the first line of results of the search, it is much better if they are unique and give a notion of the content. But at the same time, they should be brief. Use rightly the description Meta tag. Try to understand the process of the search.

2. Avoid long and knotty URLs

They look awful both on the site and in search results and will diminish the number of those, who will share a link or try to type it from memory. Also, this is not good for your website organization. It is helpful when the user can reach an upper directory removing the part of URL. Suppose, you name it like “http://tricksroad/part1/01/34617689”. It is obviously worse than “http://tricksroad/blog/SEO/link-building”.

3. Right Use of the Keywords

Use them in page titles and URLs. They should reflect customer's needs you can satisfy. Consider the Long Tail conception. It describes the advantages of niche, unpopular search phrases that can in total bring you more visitors, than very popular, but competitive keywords. They must be something specific to your business. Let's look at custom essay writing services. They may use keywords like “essays” or “coursework”, and these words bring massive traffic but are too competitive, but if the site uses a phrase like “custom essay in Australia”, it gets the visitors, who are interested in this particular service and place. So include them into your strategy too.

4. Build Links

The number of links to your site influences its order in the search results. But it has its peculiarities, especially for start-ups. For example, the co-cited sites and conventional, mutual links may be omitted. Also, the local links from topic-related communities are measured as more valuable than that of general websites. The links on highly trusted domains provide best results. The exclusive and relevant content is the best way to get links from other sites. Also, you can analyze your competitors’ links and can build.

There are many link building tools available which will help you to check your competitors’ links.

5. Keep everything simple

It is the general advice that works both for content and the organization of your website. The content overloaded with special terms will be unfriendly and hard to indicate. So optimize it and make easy to read. And the clear organization makes your website user-friendly and easy to navigate. It should go from general content to specific content. Using text links for navigation is preferable compared to animations, drop-down menus or images because it allows search engines to crawl and analyze the site. Create sitemap.

6. Concentrate on the Content

Remember, that you should at first care about the users, and not the search engines. Don't duplicate content on your site. Keep to the topic, be logical and concise. Write comprehensive descriptive anchor text, which will give a visitor a notion about the linked page. Optimize the use of the images. Give them an optimal proper filename, utilize the “alt”-attribute to write alternative texts in case the image will be unable to load.

Also Check: Detailed Content Analysis

7. Find a balance

Both onsite and offsite optimization are important. Onsite SEO means the strategy for you inner work. It includes optimization of your sites structure, keywords, web pages, tags, titles. Offsite SEO is about inbound links and using the SMM strategy for promoting your website.

8. Use tools

There is a range of search engine tools. Google Search Engine Console, Bing Webmaster Tools, and Moz Open Site Explorer tool sets will help you to optimize your web pages, to adjust site links, to find crawl errors, malware etc. They have some common features and their peculiarities. They may help you better than an invited SEO consultant. Also, pay attention to the online tools to check grammar, plagiarism, compare pages and do other work with content.

9. Analyze

The listed tool sets provide information on linking, your site performance in certain search engine results, site performance (if you wonder whether your site loads fast for the visitors), web page indexation, and even an ability to compare two websites and find out why one of them has a better rank. Utilize the information to make your site even better.

Wrapping it up!

These were some of the best methods for SEO for startups. As startups have a limited budget and so we have considered the budget friendly startup SEO strategy for better results.

Hope you liked this post on SEO for Startups. Please share if you want to add value to this post. Also, if you are looking for SEO company for startups, then you can follow the link.


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