Why a Unique Personality is Important for Blogging

By Ashutosh Jha → Last Updated on Thursday, April 1, 2021
Let us say you want to start a blog. You want it to be centered around something you are really passionate about. Alright, that is great! Sharing your interests and hobbies with others is a great way to further help hone your craft and potentially make some money on the side. Who does not like to earn money from their hobbies? But often people miss the general point of blogging.

Yes, the general theme and topic are important. But equally important, if not more so, is the personality you bring to the table. People will show up to read about your topics, but they will stay for you. Let us discuss why this is and how you can employ it to grow your blog.

The Psychological Aspect of a Unique Personality

If you had to think really closely about what makes you take an interest in a certain actor, news anchor host, celebrity, or musician, what is it that provokes this attraction? Sure, you found them and started engaging with their content because of their skills within their profession.
But you stuck around because you found them funny, sweet, relatable, or any other manner of the positive trait. Even negative traits are good to keep traction around your content. After all, people love to love, but they also love to hate.

When we start to identify with people, we form a bond with them. This bond breeds loyalty and sometimes even adoration. Just take a look at the band One Direction or Justin Bieber. Their music is decent, but what really keeps fans coming to the shows and streaming their music is their diverse and unique personalities that appeal to a wide array of people.

Establish Your Target Group

Having a great and unique personality is important. But it is also important to know exactly which target group would appreciate your personality. And if needed, this also gives you the ability to adjust your personality to fit a group you want more engagement with. If you are really interested in computer science, your target group will most likely be males in the age group of 25-40. If you like knitting you will most likely attract women.
Making considerations like this help you word and direct your content to match the people that will engage with the content of your blog. This increases engagement, naturally.

How Do I Know If My Personality is Interesting?

Good question! Truth be told, this is not something many people can claim to have naturally. You will really only find out once you start blogging and gauging people’s reactions.

Quite often, a unique personality starts to cement itself the more you act in a public forum. You will automatically start to adjust to the role of a content creator because your very survival in the field depends on marketing yourself and your hobbies in an interesting manner.
Sometimes it is just like an online casino, you never quite know what is going to happen. But you should never give up.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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