How Short Videos Have Helped Companies Increase Sales

By Ashutosh Jha → Last Updated on Wednesday, March 31, 2021
Approximately 87% of web users watched video content online. That figure alone places videos as the second widely known content form following visual images. 65% of successful marketing campaigns have used video content as part of their strategies.

What's more interesting is that 93% of digital marketers planned to leverage their current budget by including video content in their succeeding marketing strategies. These statistics alone indicate the efficacy of video content when it comes to enhancing your conversion rate.

Why Is Video Marketing Important For Your Business?

In a world filled with media content, video marketing is one of the most effective ways to increase customer engagement, showcase your product or service in action, and help build credibility with your target market. Creating short video content for marketing enables you to achieve three essential things: sharable sales tools, increase branding and authority, and improve conversion rate—sales.

For instance, if you are launching a new product or service, explainer videos are great tools to market with your target audience. This helps you demonstrate the procedure with straightforward and easy-to-digest content. This link:, for instance, gives comprehensive details of how animated explainer videos efficacy allows businesses, small and big, to convey their message effectively to your target audience.

According to recent studies, people will choose short video content that helps them understand a specific topic rather than reading about it online. About 1 billion hours of videos on YouTube are watched globally every day. Video content is forecasted to dominate the online marketing industry as it continues to grow, making it a powerful sales tool that must always be included in your next marketing strategy.

There are several imperative reasons why digital marketers include short videos on their marketing tools, proving their importance:

  • Video content will produce 85% of total generated traffic
  • Digital entrepreneurs testify that customers better understand their products through short videos
  • 83% of businesses used video content as part of their online marketing strategy
  • 95% of consumers claim that watching a video helps them make sound purchasing decisions
  • Live video content will increase generated traffic by 15% this year

How Can Short Videos Help Generate More Sales?

There are multiple ways video content can help your business grow: from talent acquisition, training, customer service, marketing, and generating sales. Most marketers who include video content as part of their marketing strategies see increased revenue growth by 50% compared to those who don't.

Video content is more than an effective marketing tool. It can explain everything visually. This allows businesses to showcase what they offer, attract new customers, simplify talent acquisition, and increase productivity.

Here's how short video content helps improve your business's conversion rate:


Regardless of which industry you are in or what product or service you offer, video content provides versatility. There are plenty of video forms to meet your business's unique requirements. Whether you'll go for live-action, vlogs, or animated explainer videos, something will surely fit your business perfectly.

Consider the following types of video content to help increase your conversion rate:

  • Explainer videos
  • Tutorials
  • Testimonials
  • Vlogs
  • Product videos
  • Podcasts
  • Live streams
  • Interactive videos

People prefer watching a video

People will always choose to watch videos rather than reading long 'boring' articles sometimes. Since video offers convenience and easy-to-digest content, most people choose to watch videos online to learn something.

70% of people choose to watch video content regarding a new service or product. Videos are a popular learning tool compared to infographics, articles, pitches, presentations, and eBooks.

It helps introduce your products or service

One of the most effective ways to increase your sales is to incorporate video when showcasing your products or services. To increase your brand's credibility and help with buying decisions, using product images and videos gives potential clients peace of mind. If you're in the B2B space, video content is one of the top 3 most practical content when potential customers purchase.

It simplifies your buying decision

To make shopping easier, aside from showcasing your product's benefits and features, you can also use interactive videos that support clickable links for customers to check out products from the website instantly.

Improves your SEO ranking

Adding a video to your content helps improve your SEO ranking, which helps contribute to increased sales. Whether you place a video on a product or home page, this increases the time your site visitor visits your website.

Dwell time is how Google measures the amount of time a site visitor stays on your site. The longer the site visitors stay, the higher the organic traffic you generate, and you're ranking together with your PPC ads performance.

It enhances conversion rates

The landing page incorporated with video content has about an 80% increase in conversion. Videos are engaging, easy-to-digest, and improve site credibility. Most shops that include videos of their product expect an average of 25% increase in conversion rates.

Improves lead generation

Videos are excellent tools to help improve your lead generation. You need to profit from the viewer's interest while the brand, service, or product is still new to a customer's mind. Increase your conversion rate by adding a CTA button after the video.

Broadens your audience

Video content is a prominent feature when it comes to generating online traffic. Posting a video on various sites broadens your audience.

It works—plenty of data to prove its efficacy

Videos are practical marketing tools simply because they work. There is plenty of data to support this claim. 90% of businesses, regardless of which industry, include video as part of their marketing tool. Above all, 85% testifies that video content provides better ROI.

How To Increase Sales With Video Marketing?

Assuming you've already incorporated video as part of your marketing strategy, not all videos are guaranteed to provide success without the right formula. Video marketing is highly competitive, and you need to ensure that each video is interesting, engaging, and conveys the perfect recipe. 

Here's are proven and practical tips to help increase your sales through video content:

Choose your video's optimal length

When producing video content, ensure you meet the optimal criteria when it comes to length. Your video length affects the viewer's attention, engagement, and even your product or service's conversion rate.

Post your videos on YouTube

Placing your video marketing content on one of the most popular sites like YouTube can increase your sales. Take advantage of the convenience and benefits that YouTube offers.

Ensure video content are shareable

If more people see your video, you'll have a higher chance of succeeding. The shareability factor includes content that tells a story, tugs feelings, or can do both.

Optimize your videos

To be on top of the competition and ensure success, organic traffic is vital. Optimizing your video includes using the perfect keywords on your description and title, tags, and engaging thumbnails.

Optimize mobile viewers

Optimizing your content and making it mobile-responsive is vital. About 25% of people watch various video content through mobile screens. Ensure that your video is responsive to multiple screen sizes.

Create customized videos

Customers expect more from various brands when it comes to presentation and personalization. This expectation provides stunning results to businesses who venture into providing custom-fit video content to their consumers.

Include a powerful CTA

The best way to improve conversion rate and increase your sales is to include a powerful call-to-action. You can place a CTA at the end of your video or verbally do so on your video content.

Final Words

As a marketer, you need to invest in tools that help improve conversion rates and increase sales. Video content is highly effective, which leads potential customers directly to purchase your product or service. Short videos that tell a story to engage viewers and provide solutions to the issue significantly contribute to the purchasing decision, increasing sales, and leveraging your business.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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