7 Ways to Boost Your WordPress Site for Marketing

By Ashutosh Jha → Last Updated on Monday, June 3, 2019
WordPress is popular as a CMS platform for a reason. The platform is flexible to use, allowing businesses and individuals to build a wide range of websites using WordPress as the core. WordPress can be used as a platform for personal blogs as easily as it can be used for powering complex e-commerce websites.

Paired with digital marketing, WordPress becomes a powerful tool to use online. Even better, there are things you can do to boost the overall marketing performance of your WordPress site.

We are going to take a closer look at the top three tips you can try in this article. These methods to boost WordPress site for marketing are easy and effective. The best thing with these methods to boost WordPress site for marketing is easily implementable and most of these are free.

#1 A Step Further with Customization

WordPress is a great platform to use if you want to deliver a stunning user experience. The theme structure of WordPress allows you to customize virtually every part of the site, including inside pages and elements of those pages.

7 Ways to Boost Your WordPress Site for Marketing
You don’t even have to write new code to create specific looks. Mangomatter's guide on hiding titles, for instance, allows you to hide titles from certain pages (i.e. the landing page) using a simple plugin or a CSS trick. Other more advanced changes can be made the same way.

WordPress also has a powerful customization engine that got more powerful with the release of version 5.0. You have a front-end customizer tool to work with every time you want to fine-tune how your WordPress websites look and feel.

#2 Content and Call to Action First

It is very tempting to invest in a good-looking website; in fact, you should, especially if you want to elevate your brand in the eyes of potential customers. However, focussing on visuals isn’t the only thing you need to do in order to have an effective website.

In the end, visitors come to your website to seek information. You want to make that journey – from knowing the kind of information that users find valuable to finding the information on your website – to be as pleasant and as short as possible; short being the important keyword here.

call to action example
This means making sure that content comes first. You can do this by structuring how the site is designed and loaded. To go a step further, you can then add a strong call to action to strategic locations on the web pages for the purpose of maximizing conversion.

#3 Think Performance

Last but not least, here is the most important UX element today: site performance. No matter how good your marketing campaigns are, users will not wait around for your site to load. Site performance, especially on mobile devices, is a crucial element that cannot be neglected.

Boosting the performance of WordPress site is easy now that there are plenty of tools to use. You can also find WordPress tips and tricks on mangomattermedia.com to get started with your own performance optimizations. The rest should be easy from here.
site performance vs user acquisition

#4 Use mobile responsive WordPress theme

Although nowadays all the WordPress themes are mobile responsive and so you don’t have to think much. But yeah, you should make sure that your website is responsive to all the device. If you will look into the below image, you will find around half of the traffic coming from the mobile phone. And so, the responsiveness of a website is quite necessary.

User Vs Mobile Traffic

#5 Use Sales Landing Pages

Landing pages are those pages of your website which are specifically created to boost the sales or capturing the leads. For example, let’s say you have got a product and want to increase the sales of it and so you can create a dedicated page where you may list its features, few feedback, and few calls to action buttons. This will help you increase the sales and conversion of the products. There are many landing page creator sites which will you create stunning landing pages.

Landing Page Sample

#6 Optimize blog post to share

Social media plays an important role in the success of any online venture. And so, your blog posts must have shareable options at least for major social media platforms. There are many WordPress social media plugins that you can use to allow users to share your blog posts on social media. Some of these are free while others are premium. I found Sumo, AddToAny, etc. as one of the leading free social media plugins.
Share Blog Post

#7 Create exit pop-ups for important pages

Yes, you read it right!

Usually, you’ll find site owners using exit pop-ups being used on entire site but this is not a good idea. You should only use the exit intent pop-ups on some important pages.

As per the study by, GillAndrews, the pop-up has 2.9% click through rate which is greater than 2% by normal ads.

Pop Ups Conversion Rates
The major reason why I said, we should not use exit pop-ups on all the pages is majorly due to the experience. This can be annoying for your users and can sometimes lead to the wrong impression. And so, use it to only those pages which are important or to the sales/landing pages.

Exit Pop Ups Example

Wrapping it up!

If your goal is to make your site more optimized for marketing purposes, these are the three tips you need to keep in mind. The more you refine your site, the more effective it will be in attracting, pleasing, and converting users that come to your website.
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.

Website: TricksRoad

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