Do You Have Website Conversion Rate Formula For Your Page?

By Ashutosh Jha → Last Updated on Tuesday, February 26, 2019
The terms "conversion rate" and "website conversion rate formula" may sound intimidating to anyone who lacks confidence in math, but you don't need to be a mathematician to figure them out.

Website Conversion Rate Formula
The conversion rate measures how many visitors to your website are doing what you want them to do — often this can mean buying your product. However, it could also mean completing a form, contacting your business, using your online chat, signing up for your subscription, registering with your company, downloading some software, using a feature on your website, upgrading with you, or simply engaging. 

To find out more about conversion rate formulas and how to improve yours, check out the guide below.

What's a Website Conversion Rate Formula?

A conversion rate formula is the method you take to calculate your conversion rate. The essence of a conversion rate is actually quite simple.

At its core, a conversion rate is the total number of conversions divided by the total number of website visitors, multiplied by 100 percent. When you dig into it, however, there are far more metrics you can take into account.

You can use your conversion rate formula to target specific kinds of conversions. This can help you better develop specific aspects of your marketing strategy. It will help you find out more about how to convert users.

Why Website Conversion Rate Formula Is Important?

A great conversion rate is not magic. It comes from the ability of your marketing team. Their ability cannot improve without effective analytics.

Whenever you run a new advertising campaign or implement a new design, you can track conversion rate changes to determine if they had the intended impact. Then you will also know who to give the credit for the success.

Measurement Periods

There are a lot of different metrics that can affect your conversion rate. You need to consider how short or long the conversion rate should be. Then, you need to consider your product and development cycles.

Should you choose a longer measurement period, it shouldn't be too long to measure what affects your profitability. Measurement periods near one year may show stable numbers but are too general.

If measurement periods are too short, they may not account for the daily fluctuations that occur during normal business cycles. For example, there may be fewer conversions during holidays or other periods where there is less staff in house.

Finally, your measurement periods should align with your user experience shifts. Don't spread them across more than one design change or marketing campaign.

Making Your Business Successful

In a world with 4 billion Internet users, a successful business needs a good conversion rate formula. Make sure to use this guide to figure out if your formula is working for you.
The first step is to figure out what aspects of your marketing strategy aren't working. Use specific conversion rate formulas to target things like keywords and individual ads. Analyze the numbers and improve those marketing strategies. Here is a table showing summary of the website conversion rate formula which you can use for reference.
For more tips and tricks on how to make your business more profitable, don't forget to check out our consulting services.

Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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