Business Marketing 101: The Importance of A Website

By Ashutosh Jha → Last Updated on Tuesday, February 26, 2019
Small businesses all over the world are blowing up, making hundreds of thousands of dollars, even millions. The people behind these businesses didn't spend 10 years in college, some of them didn't go to college at all.

How is this possible?

More importantly, how can you and your business get in on this action?

7 Top Importance of a Website

Read on to understand the importance of a website for your small business and how you can improve your revenue exponentially. If you're looking to start a website, you may check how to start a website on WordPress from Scratch and How to create a free blog on blogger.com.


#1 Information

One of the major contributions websites offer for businesses is getting their information out there.

When people are searching for businesses near them, they need to know things. A good website will tell your customers where you're located, what your hours are, and how to reach you.

A website will also tell your customers what you do and why they need you.

Often, if a website doesn't offer enough information that the consumer is seeking, they will go somewhere else.


#2 Extended Reach

The more people that walk into your business, the more revenue you will make. This is simple statistics.

If you make one sale for every 10 people, logically, you should make 10 sales for every 100 people. These statistics punctuate the importance of a website for your business: more traffic = more sales.

The struggle for most businesses, however, is getting high volumes of traffic through the door.

That is where your website comes in. Having an online storefront means your potential client base is no longer restricted to your localized store. Your potential client base is now anyone with an internet connection.

Now, the value of a website for your business is amplified if you integrate it with social media platforms, such as Facebook and Instagram.

To make the most of social media, make sure you understand or seek help to build a following and use SEO properly.


#3 Build Relationships

A website will allow you to build a relationship with your customers. Being online will allow customers 24-hour access to your business as well as provide them a safe place to contact you.

People can browse your website and get a feel for who you are and what your business has to offer. If you have a blog page for your website, you can offer a greater experience to customers with entertaining and informational articles.

These articles can contain links guiding readers to your product page, further increasing your sales.


#4 Showcase Your Business

Recent studies have shown that 85% of consumers use the internet to find local businesses.

85% of Consumers Use the Internet to Find Local Businesses
[Image Source: Yelp Blog]
Therefore, the major importance of a website that should never be overlooked is its ability to showcase everything people need to know about your business.

If a customer drives by your store, maybe they'll stop, maybe they won't. If they have somewhere to be or are exhausted from work, you aren't getting their business.

They may never come into your store.

However, if your business is as easy to explore as picking up a phone, people will be much more likely to take a look, either leading them to your brick and mortar storefront or to your products page.


#5 Cater to Less Active Consumers

From ordering pizza to buying toilet paper, everything can be done online. You never even need to leave your home.

That's how we like it.

If you aren't offering online shopping to your customers, you can bet somebody else is, and customers will always go with whatever's easiest.

Having an online shop that offers shipping will make shopping easy and products more irresistible for the average consumer. This is a guaranteed way to get more sales.


#6 Lower Costs

Depending on your business, it might be beneficial to close down your brick and mortar storefront and operate exclusively online.

It is now possible to run a store and sell endless products without needing an inventory, negating any need for a physical location.

In this scenario, you would affiliate with a distributor. Your clients would buy products through your website. You then place the order with the distributor (at lower cost), and the distributor sends the product to your client.

Yes, you would basically be a middleman.

There is another option in which you do have products and an inventory, but they are stored with a third party. You pay them a monthly fee, and they hold your inventory and ship it to your customers.


#7 Credibility

In America, 77% of us own smartphones. We use them for everything. Most of us would be completely lost without one.
Mobile Fact Sheet
[Image Source: pewinternet]
However, as a business owner with a website, this benefits you.

When people are searching for a product, local or otherwise, the first thing they do is a search for it on the internet. As mentioned above, 85% of consumers use this approach while shopping.

What that statistic doesn't express, however, is that these consumers will judge a business based on its website.

A good website can increase your sales tenfold. A poorly done website, however, can drive your sales into the ground.

These sub-par websites have what's called "high bounce rates", meaning potential customers leave the website after only viewing one page. This is usually an indication that the website isn't very appealing or easy to use.

A bad website will drive customers away and lower your credibility with online consumers, while a good website will keep customers coming back for more.

To understand more about quality web design and see how the experts do it, visit this page.


The Importance of a Website, Yes It's Worth It

Although this is all new and may seem incredibly complicated, you can do this.

The days of brick and mortar stores being enough are over. With the digital age upon us and growing, those who don't understand the importance of a website for their business will not be able to compete.

Luckily, there are many people out there who have studied and perfected the art of website design and online marketing. These people make businesses profitable.

If you know deep down that you need a website, and a little help building one, we're here for you.

Search the rest of our site or reach out to us for help!

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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