The Art of Unboxing: 7 Custom Packaging Tips to Boost Your Brand

By Ashutosh Jha → Last Updated on Sunday, January 27, 2019
You're always looking for new opportunities to develop your branding strategy and find more ways to reach your target market.

Your social media presence is on fire, you have tons of promotional products, and you know lots about the kinds of things your market responds to. Your website is getting tons of traffic, too.

What are you missing out on when it comes to marketing opportunities?

Custom packaging. 

Read on to learn more about how to do more with your packaging -- and increase customer loyalty and brand awareness as a result.

Turn Your Package into Something Else

Looking to take your custom packaging to the next level?

If so, then consider creating a package that can be turned into something else entirely.

Transformative packaging is on a list of these popular trends for a reason, after all. Not only does it make an unboxing video that much better, it's also a great way to ensure that your brand stays in the minds of your customers long after the unboxing is done.

Plus, it communicates to your customers that you're a creative brand -- and one with an eye towards sustainability.

Make sure that the packaging transformation has something to do with your overall brand.

For example, if you're a clothing company, why not include instructions on how to turn your box into a cardboard hanger? If you're sending someone seeds or flowers, how can your packaging be folded into the perfect flower pot?

Customers will love showing off their creations -- so make sure you include a hashtag where they can upload their images to social media.

Get Personal

It's no secret that personalization is the next big thing in marketing.

So, there's no reason why it shouldn't play a role in your product boxes.

If you're a smaller company, then you may have the time and resources to slip a handwritten note -- personally addressed to the buyer -- in your boxes. If that's a possibility for you, go for it. It's a great way to build up customer loyalty.

Of course, not everyone has the time or the smaller order numbers required to make this happen. Don't worry. You can still make things personal.

We love the idea of slipping a typed note addressed to the buyer by name inside the box. You could even have their name custom-printed on your packaging for a one-of-a-kind unboxing experience. If that's too much, we suggest doing it for any influencers you send out your products to.

Or, make custom personalized packaging a perk for VIP members or buyers who reach a certain threshold of money spent on your products.

Use That Space

So many people simply don't take advantage of all the branding, promotional, and storytelling space that product boxes provide.

Remember that it's about much more than just the top of the box alone.

You also have the sides of the box, the interior lid, and even the opportunity to include custom tissue paper inside the box. Take advantage of the space to communicate with your customers and turn them into loyal clients.

For example you could tell the story of your company on the inside of your box lid (don't be afraid to get personal and raw -- emotion connects with customers.)

If you're shipping wine, maybe you could include a few suggested food pairings or even recipes on each side of your packaging. As a coffee company, perhaps you could include the story of one of your coffee farmers somewhere on the packaging.

It's especially important to include your social media handles and website address on your packaging. This way, you can connect with your customers online (and learn more about their buying habits in the process.)

In short: you have space. Use it.

Pick the Right Material

It's also important that you use materials that are consistent with your overall branding strategy.

For example?

If you're an eco-friendly company with a serious focus on sustainability, your packaging materials should reflect that. Go with a product box made from 100% recyclable materials, or a material you know will decompose well.

If you're all about communicating a feeling of luxury and exclusivity to your buyers?

Then go with shiny, high-end packaging -- think of it as an investment in your brand as a whole. Think seriously structured packaging in trendy colors like millennial pink. Or, go with minimalist packaging design to double-down on the idea of brand exclusivity.

Choosing a material that's consistent with your branding actively helps your clients to learn more about who you are as a company. It's also a way to attract your target market -- especially if you know you're big into unboxing videos.

Sometimes, spending more on your packaging materials is one of the best investments that you can make in your business.

Custom Packaging Makes All the Difference

So, now that you have some seriously epic ideas for your brand's custom packaging strategy?

It's time to put them into practice! Find a packaging design company that you feel can bring your ideas to life, and buy in bulk to save money.

Of course, now that you've thought about your packaging design, we're willing to bet you want to learn more about how you can improve your marketing and branding elsewhere.

We're here to help you with that.

Keep checking back with us to ensure you never miss the latest trends in product design, packaging, and branding and marketing as a whole.

Let us help you to connect with more customers and increase your profits in the process.

Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad