Get the Word Out About Your App on Social Media with These Tips

By Ashutosh Jha → Last Updated on Wednesday, December 19, 2018
You spent a lot of time developing your mobile app. The process included researching user needs, creating an intuitive, easy-to-use design, and optimizing your app for the app store. Unfortunately, your work isn’t done as soon as your app has been released.

You have to actively promote and market your app to people who will download it!

There are quite a few different ways to do this, but one of the best is to use social media. These tips will help you leverage these unique sites so you can maximize the number of people downloading your app.

Know What Social Media Platforms to Use

Social media is a broad term for websites that allow users to connect with other users. That means there are many social media platforms to choose from. Your first job is to figure out which social media platforms are the best choice for your app.

Benefits of each social media platform include:

  • Facebook is the most popular social media network, so you can reach the largest audience.
  • Instagram is a great choice if your app or marketing efforts include visual details.
  • Twitter is a great choice if you don't have a lot of time to dedicate to updates and content.
  • Pinterest is best for DIY, fashion, exercise, beauty, photography, and food apps.
  • YouTube is a great option if you want to be creative, visual, or educational.
  • LinkedIn is the best option for B2B businesses, or those in professional industries.

Build Your Audience

Once you have decided which social media platform or platforms to use, you have to figure out how to build your audience. After all, there’s no point in marketing your app to an empty virtual room!

There is no one hard and fast rule to build your audience on social media. Instead, you should use multiple methods to maximize your exposure.

A few ideas include:

Add links to your social media accounts on your website
  • Create complete profile pages
  • Update your page regularly
  • Like other pages on Facebook
  • Comment on posts on Instagram
  • Use hashtags on Twitter and Instagram
  • Post professional articles on LinkedIn
The more you participate on social media, the more exposure you’ll get. Whether that means commenting on a post or sharing an article, the more you interact, the better!

Purchase Paid Advertisements

If you don’t have a lot of time to interact on social media, or you’re just looking for another way to boost downloads, consider social media advertising.

Just like you can purchase ads on Google or banner ads that are placed on other websites, so too can you purchase advertisements that will be displayed on social media.

These types of advertisements can be very effective, but ensuring their effectiveness means putting in the time and effort ahead of time to make sure they’re successful. That will enable you to make sure your ads get in front of the right people.

Ask an Influencer to Help

Advertisements aren’t the only way you can increase your exposure. Another great way to reach new users is by asking for help from an influencer.

A social media influencer is a person with a large following on social media. They are often leveraged by brands because those influencers can expose their large, dedicated following to your product, service, or app.

Getting their help will include reaching out to them to ask if they would be willing to promote your app on their page. It usually means providing them with the app for free, in exchange for their promotion. It may also require payment or other perks, depending on the particular influencer.

Encourage Your Audience to Create Content

Reviews are important. They are created by users, so they are more believable than what you have to say about your own app. Everyone expects you to say great things about your application, after all!

Leverage your social media reviews, and encourage users to respond on your social media accounts. You can do this by incentivizing users to leave honest reviews, and you can post content that asks users to answer questions. The more you interact with people who are using your app on social media, the more you can promote it.

Make sure you promote your app on your website and hit the pavement to find new users, but don’t forget about social media! With these tips, you can maximize exposure on social media for your app, and the more people that see your app exists, the more downloads you’re sure to get!
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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