How Does Web Hosting Impact Your SEO Ranking?

By Ashutosh Jha → Last Updated on Tuesday, June 22, 2021
With the exponential growth in digitization, every business is preferring having a business website. After all, a website is the online face of any business that its target audience would meet. Irrespective of the industry or business size, every company wants its website to rank on the first page of search engines.

The reason is well understood. Websites that rank on the second page or any other pages are less likely to receive any traffic. Thus, to be listed higher on the search results, companies spend time and money to improve the search engine optimization of their websites.

Many factors impact the SEO of a website and addressing each of them is difficult in one article. However, one of those factors that can impact SEO positively is a fast and reliable website. So, every business needs to discover what impacts their website's speed, security, and reliability. Well, you guessed it right, it is web hosting.

Let us look at some of the positive effects good web hosting can have on a website's SEO.

Impact of web hosting on SEO ranking

Here are some of the top impacts of web hosting on SEO ranking-

#1 It Reduces the Loading Speed of the Website

Either you believe it or not, the user experience on a website matters in boosting sales. The loading time of a website severely influences the customer's decision. A website must not take more than two seconds to load. Because if it does, the users are likely to bounce off the website, which will definitely hamper the website's SEO.

To improve the speed of a website, if you try to reduce the number of images on the website or compress the media files, it won't help much. Instead, if you shift your focus a bit to your web hosting, it might work for you. With good SEO web hosting providers, you can get a fast-loading website. That way, you will not only appease your audience but also positively impact your SEO.

#2 It Eases Server Downtime

Server downtime is another crucial factor that impacts your website's SEO. Suppose your website is suffering from frequent downtime. In that case, you are not buying from a reliable web hosting provider.

The downtime impacts the performance of your website alongside impeding your website's SEO ranking.

Imagine if your potential customer is searching for services or products like you. But, your search engine crawlers can't find your website because it is down; what would happen? You will simply miss a lead.

If your website faces frequent downtime, the search engine may flag your website as untrustworthy. As a result, it can cause declining your website's ranking. So, it is imperative to opt for an SEO web hosting provider who can assure 99.99% uptime.

#3 It Improves Security

Apart from website speed and reliability, security is another crucial factor that will impact your SEO. Google and other search engines prefer ranking only those sites that are more secure. Therefore, having an SSL certificate to broaden your website security is imperative.

Your web hosting service provider may offer you the security features critical for your website's overall security. Moreover, you must always choose a hosting service provider with a good track record and who offers the latest security features. Finally, remember that you may face long-term implications for your search engine ranking if your website gets hacked.

#4 It Supports You Constantly

Even when you have 24/7 in-house tech support, you still need a web hosting provider. For example, suppose your website gets hacked for some reason. In that case, you will need the web hosting company to be readily available to help you. A dedicated and capable team of web hosting service providers can ensure that your website is always up and running. A well-functioning website without any technical glitches has a positive impact on your website's SEO.

#5 Database connection failure

Have you ever come across messages like- Internal Server Error or Database Connection Failed message? well, all these are related to your web hosting. Such errors usually come in when the front-end is unable to communicate well with the database. There can be multiple reasons for this error and one of the major is due to the database is unreachable including many others like incorrect connection, corrupt database, and more.

The quick way to resolve this is to create the cache copy of your important pages and pages which connect to the database. This way, your users will have a cache version of the original pages. One of the easiest ways to do this is using the WordPress cache plugin and the one I usually recommend is WP super cache.

As a permanent solution, you may want to upgrade your hosting solution. if you’re using shared hosting, try upgrading it to VPS or a dedicated server so that it can handle more real-time traffic.

Final Words:

There is raging competition in the web hosting domain right now. Every company is promising to rank your website higher on search engines as they know it's your priority. But you must settle for an agile SEO web hosting provider who can guide you through the right directions and offer you SEO-friendly web hosting. Cohosta helps you choosing the right hosting plan for your business. Visit our website to know more.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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