Your backlink profile... arguably the most important investment you'll make when building an online presence. Without backlinks, your website doesn't gain the search tracking it needs to compete.
Surprisingly:
Building backlinks aren't difficult if you understand their core concepts. Apply a few link building tips to your dedicated content efforts and you're golden.
In this article, you'll learn link building tactics that'll solidify your online efforts.
Let's not waste any time... let's get right in.
One of these roles involves creating backlinks to the website. Else, filling the role of outsourcing the work to professionals. Either way, do know that backlinks are one of the most -- if not the most -- important aspects for SEO.
These are the core benefits of link building:
Links, if you ask any professional SEO, are a necessity for Google rankings. In fact, Google outlines the value of links. So, given it's the word of Google, you should know link building needs to be a regular exercise to compete.
Yet:
It's hard to say how valuable a link is since no SEO knows the real Google ranking factors. We can make an educated guess and track results to set best practices. In the end, your job is building links from relevant, reputable domains.
An example would be using your full domain address over and over. There is no variety to the backlinks which appears fishy to Google. You see, people link in many different ways -- it's not always a full domain link.
Ideally, you'll use a variety of links like:
To begin -- you'll want to tap a variety of link building methods:
Doing audience research refines a few things:
Tip: Try creating a variety of content types from video to infographics.
Repeat this process for every prospect on your list.
Also:
Create a great experience for your site visitors and customers. Why? Because a great experience is worth sharing! The person may have a site and write about your site/business thus gaining you a backlink!
That's it... all you truly need to build links.
Google advises you don't participate in link schemes.
Tactics found in these efforts include:
To avoid this:
Use Google's Webmaster Tools to monitor your link profile. If you see bad links coming in, begin disavowing them and begin building new, better ones.
Spend time building a better business and the links will come effortlessly. See our online business guides for all the details on how it's done.
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| [Image Source: Pingash] |
Surprisingly:
Building backlinks aren't difficult if you understand their core concepts. Apply a few link building tips to your dedicated content efforts and you're golden.
In this article, you'll learn link building tactics that'll solidify your online efforts.
Let's not waste any time... let's get right in.
Benefits of Link Building for Search Engines
There are many hats you'll wear as a website owner:- Planner
- Content creator
- Customer support rep
- IT specialist
One of these roles involves creating backlinks to the website. Else, filling the role of outsourcing the work to professionals. Either way, do know that backlinks are one of the most -- if not the most -- important aspects for SEO.
These are the core benefits of link building:
- Improve Visibility -- More links from domains offer greater exposure for your brand
- Referral Traffic -- Getting links on high traffic sites funnels users to your pages and domain
- Brand Building -- Placement on authoritative sites become markers for your brand's authority
- Trust Worthiness-- A couple of links from reputable sites lend to your perceived trust
Links, if you ask any professional SEO, are a necessity for Google rankings. In fact, Google outlines the value of links. So, given it's the word of Google, you should know link building needs to be a regular exercise to compete.
Yet:
It's hard to say how valuable a link is since no SEO knows the real Google ranking factors. We can make an educated guess and track results to set best practices. In the end, your job is building links from relevant, reputable domains.
The Main Types of Backlinks You Should Build
A common mistake in link building is using the same link profile.An example would be using your full domain address over and over. There is no variety to the backlinks which appears fishy to Google. You see, people link in many different ways -- it's not always a full domain link.
Ideally, you'll use a variety of links like:
- Domain name
- Brand name
- "click here" or "this site"
- A keyword
Link Building Tips and Strategies Used by Pros
Now let's get into the juicy details of starting a link building campaign.To begin -- you'll want to tap a variety of link building methods:
- Articles & blog posts
- Directories and local listings
- Blog & social links
- Bio or editorial links
- Websites and blogs
- Media platforms
- Profiles
How to Build Backlinks Like a Boss
The following steps provide a baseline as you begin building the link profile.Step 1: Learn About Your Audience
Get to know your audience such as where they frequent and their consumer habits. Use your site analytics to find their entry sources and keyword use. Then, dig into social media and follow their discussions.Doing audience research refines a few things:
- Where you'll build links
- What content you'll provide to entice visits
Step 2: Roundup the Prospects
Create a list featuring these items:- Market influencers
- Industry websites
3. Create Your Best Content
Great content:- Solves a problem
- Takes a stance
- Provides information
Tip: Try creating a variety of content types from video to infographics.
Step 4: Post on Relevant Sites
Use your list of site and influence prospects to pitch guest posts:- 1. Build a relationship to introduce yourself and the brand
- 2. Send an email pitching an idea or inquire if they have a "write for us"
- 3. Plan the content and get to work creating a great piece
- 4. Get it published and have them include a backlink
- 5. Support your work by promoting it via social and even ads
Repeat this process for every prospect on your list.
Step 5: Be Everywhere
Sync your social efforts in tandem to the link building. Be everywhere by participating on social media platforms like Reddit, Facebook, and Twitter.Also:
Create a great experience for your site visitors and customers. Why? Because a great experience is worth sharing! The person may have a site and write about your site/business thus gaining you a backlink!
That's it... all you truly need to build links.
How to Destroy Your Link Building Efforts
It's worth mentioning you can destroy your link building efforts through shady tactics. Don't do this. A couple of bad links can ruin your website efforts and if it's a business... things will go grim.Google advises you don't participate in link schemes.
Tactics found in these efforts include:
- Paid links
- Spammy links
- Injected links
To avoid this:
- Be wary of SEO claims and promises of "high search rankings"
- Don't go out of your way to link if it doesn't provide value
Use Google's Webmaster Tools to monitor your link profile. If you see bad links coming in, begin disavowing them and begin building new, better ones.
What Comes After the Link Building Efforts
Applying these link building tips will hold you over for months (even years). SEO is an on-going effort that changes almost daily. Yet, there are a few things you can do while waiting for Google to recognize the efforts.- Refine the user experience
- Create more content
- Build a strong community
Spend time building a better business and the links will come effortlessly. See our online business guides for all the details on how it's done.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.
Website: TricksRoad
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