10 Creative Marketing Concepts for Small Business Ad Campaigns

By Ashutosh Jha → Last Updated on Monday, March 18, 2019
It's a competitive world. And small businesses are on the rise! But staying visible in a community filled with larger businesses is tough.

That's why staying creative is so important. Small businesses need to bring creative marketing concepts to their target audience and blow the competition away!

Best Creative Marketing Concepts for Ad Campaigns

Stay on this page to learn about 10 creative marketing concepts that will have your small business standing above the rest.

Creative Marketing Concepts for Small Business Ad Campaigns

1. Social Media Giveaways

All businesses need social media accounts. A business that isn't connected with social media loses its credibility. Because social media today is such a large part of the world, it's where most of your marketing takes place.

Offer your followers giveaways through your social media accounts. These giveaways can be done whenever you feel your business needs a boost. Or try creating holiday-themed giveaways that your followers know to look forward to each year.

Post about the giveaway once a day every day leading up to it. And rather than having your followers click on a link that leads to a form, generate a word related to the contest. Those wanting to enter simply comment the word on the post.

And using chatbots, they're automatically entered. Simultaneously, they receive a message asking a couple of questions and for an email address. Once the email address is submitted they're signed up for the contest and are now subscribed via email for future marketing.

2. Referral Programs

Offering your customers a referral program is one of the most promising creative marketing concepts that you can implement into your ad campaign. Keep your target audience and customers happy and they'll be happy to spread the word. But what makes them even more willing to do the work for you is when they get something out of it too.

Create rewards for those who bring their friends to your business. You can have a rewards program set up that is based upon how many friends an existing customer brings or by how much money is spent. This can be done both in person or via social media with shareable referral links.

3. Vine Videos

Vine videos are short video clips. But they're extremely popular. And people love sharing them with friends.

It takes a lot of work. But a vine video that's executed correctly is sure to bring up the traffic. These videos only last a couple of seconds.

And they're meant to be creative and very funny. Bring some fun ideas together in the form of a quick video clip and watch all the sharing take place! Videos are a great way to get your information across.

Check out these creative campaign ads for more ideas!

4. Outside Advertising

Although social media rules the marketing world, don't let it stop you from taking a walk outside. Efficient marketing means hitting every aspect of it that you can. Take the time to head outdoors and observe the busiest and not so busy streets.

Once you've determined which parts of town are the highest traffic areas, start hanging up flyers and posters. You can even take it to the streets literally and create vibrant sidewalk art with chalk.

5. Social Media Post

Posting on social media for marketing purposes has to be done at the right time and with the right pace. Posting when a large percentage of your target audience isn't active won't help your business. And not posting enough or posting too much are both possibly damaging for your business.

Most of the United States population lives in the central and eastern time zones. So it's best to post during active central and eastern times. And you don't want to post too frequently and look like spam or post too rarely and be forgotten about.

Stick to about one post per day for the best results.

6. Instructional Videos

Instructional videos are a good way to give your target audience a glimpse at what you have to offer. You can hire someone to create the videos for you. Or try putting them together on your own.

If the content is useful, then your followers will want to share the information. And then they'll look towards you for more.

7. Infographics

Using infographics as a marketing concept is a wonderful idea. They're visually appealing and easy to understand. You can pay a pro to build them for you.

Or you can take a stab at it yourself. They're super sharable so they help boost site traffic. Add some shocking facts that'll blow social media away and make them want to keep coming back for more!

8. Recycled Content

If you've exhausted all marketing content for the moment, then there's no need to worry. Don't feel defeated. It's okay to reuse old content.

Take content that you've already published and then find a way to bring it back to life. For example, you can take a series of published blog posts and form them into an e-book that you can then advertise. There's a lot of people who didn't see your content the first time around.

It'll be a new experience for those who haven't seen it. And it's a refresher for those who have but executed in a new way.

9. Business Awards

You can apply for business awards online. Depending on what industry your business is in, that industry might offer awards. These awards can be placed on your website and social media pages.

The awards are stylish badges that give your business the credibility it needs. And if your industry doesn't offer badges, then consider creating your own. Other companies in the same industry as yours can participate, which is an awesome way to network as well.

10. Business Card Contest

Throw a business card contest where other local small or large businesses can participate. Have a fishbowl or other means of card collecting at your business. Then have your customers drop their business cards into the bowl for a chance to win!

Once the contest drawing is complete, send the winner their prize and use the other business cards to promote future business. You can take the email address off of their cards and send out an email letting them know that they didn't win, but to look out for future contest and promotions.

Creative Marketing Concepts Worth Trying

If you need some great ad campaign ideas, then these 10 creative marketing concepts are worth trying! Keep this list in mind when planning your next campaign.

And if you enjoyed reading about these creative concepts for your business, then you'll also enjoy reading about three link building tools favorited by SEO experts. Click here to learn more.
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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