As of 2018, there were 1.8 billion websites globally. While a fraction of this number is inactive, the majority are gateways for businesses to economic success, and because of this, the number of websites is only going to increase. Let’s look at the figures:
To make your website perform to its peak, you need to invest time in understanding how your website compares with the more successful ones in your industry. You need to take stock of your situation and take every step to increase your website’s reach.
- January 2014 - 861,379,152
- January 2015 - 876,812,666
- January 2016 - 906,616,188
- January 2017 - 1,800,047,111
- January 2018 - 1,805,260,010
Review
When was the last time that you reviewed your website? The digital world is fast moving and innovative, but so too are the preferences of the audience. Trends come and go, so what was good for your business when you established your website, may not be applicable right now. Content: the keywords that you have previously targeted, may have lost favor with searchers for the products and services that you offer.Review each page and check that the keywords are still the best words to captivate your target audience. If your content is out of date or no longer applicable, remove it. Streamline your content so that it is relevant and write articles that provide real value for the visitor.
Technically
Google has introduced various updates to the algorithms it uses to rank your website in the search results page. You must ensure that your website is technically not hindering its position. For example, your website must be responsive for different devices, fast loading, and use alt tags, meta descriptions to help the bots understand what your pages are about. Make sure that all the links on your website work; you’ll be penalized if they don’t!Be Proactive
With so much competition in the global marketplace, you need to be proactive in attracting visitors to your website. The success of your brand relies on your retaining clients and customers and alerting potential clients to your business.
A cohesive digital marketing strategy will ensure that you can benefit most from being online. It can feel overwhelming and even intimidating when you start to focus on marketing your business, which is why it can be of great benefit to using experts such as clickintelligence.co.uk to manage your campaigns so that you get the greatest ROI and gain the competitive edge.
Since 2014, the number of websites has more than doubled, and with the trend continuing, there has never been such an important time to pay attention to how you can make your website more visible in an ever increasingly competitive market.
Consider too, that there are only a few hundred websites that dominate internet traffic – 0.1% of websites account for 50% of global web traffic. You need to review your current position, adjust your marketing strategies and be proactive in retaining and boosting your business’s exposure.
Ashutosh Jha
Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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