11 Best Email Marketing Services for Small Businesses

By Ashutosh Jha → Last Updated on Tuesday, February 4, 2020
Is email marketing a priority for your business in the coming time?
Are you looking for the best email marketing services?
Choosing the best email marketing services can impact your email marketing campaign a lot. This article is all about choosing the best email marketing services for your business.

But if you are not using email marketing as a part of your marketing campaigns, then you must check the below scenario as to how email marketing is helping businesses to grow.

See the ROI per $1 spent on advertising and the revenue generated from it.
In this article, I am going to share the 9 best email marketing software for your marketing campaigns which will help you to grow quickly.

How to choose the best email marketing services?

Email marketing is one of the best forms of marketing and cost-effective too. With email marketing, you can get in touch with your subscribers directly and can make better contact which will be highly beneficial for your business.

Good email marketing software makes your work easy and enables you to create an engaging email that impresses the user and fulfills the purpose.

Moreover, the best thing that you should look into the best email marketing service is, the delivered email should not land in the spam folder.

Since the time Gmail has allowed to create more tabs with the labels, it is also necessary to deliver your email in either primary or Updates tab. There are many email marketing software whose emails land in the promotion tab and users don’t check the promotion tab frequently.

A good email marketing services should not only collect data on email services but also get potential buyers on social media platforms.

Here are the 10 top features you should look for before selecting the best email marketing software-

• It should be simple: The features should be effective but the operation should be simple

• Should be flexible: It should be highly flexible in terms of design and customizable too

• Social Media Marketing-Ready: Make sure it’s integrated with social media platforms

• Event Marketing-Capable: Should have the feature to let you promote your next event. There are many other free ways to promote your events as well but email marketing works like a charm.

• Analytics & Reporting: Should give the details like how many emails sent, open through rate, and click-through rate, and their reporting for business analysis.

• No Spam: The email must not be delivered in the spam folder

• Only Primary & Updates Tabs: For Gmail users, the emails should be delivered in only primary or updates folders.

• Cost-Effective: The email marketing software should have flexible plans to cater to all kinds of business.

• Excellent Support: The Company should provide high-quality support 24x7 through all major modes of communication.

Here Is a List of TOP Best Rated Email Marketing Services

Si No.Email Marketing ServicesUSPReview
1Aweber·       30-days free trialVisit Site
·       Plan starts at $19/mo.
·       Easy Integration
·       Widely Used Tool
2Constant Contact·       60-days free trialVisit Site
·       Plan starts at $20/mo.
·       Email Builder
·       1GB free storage
3eFlyerMaker·       Drag N Drop BuilderVisit Site
·       Heat Map Supported
·       Free to use up to 2500 list
·       Paid plan starts at $19.98/mo.
4SalesCatalysts·       Email BuilderVisit Site
·       Segmentation
·       Free for a list up to 400
·       Paid plan starts at US$1.79
5MailChimp·       Easy IntegrationVisit Site
·       Free to use up to 2000 list
·       Paid Plan starts at $10/mo.
·       Good Support
6GetResponse·       Template BuilderVisit Site
·       Features like webinar hostingCheck Review
·       30-days free trial
·       Plan starts at $15/mo.
7ConvertKit·       Drag N Drop template builderVisit Site
·       Segmentation
·       Plan starts at $29/mo.
·       60-days money-back policy
8ActiveCampaign·       Integrations with CRMsVisit Site
·       Plan starts at $9/mo.
·       Can send SMS to subscribers
9SendPulse·       Completely Free for a list up to 2500Visit Site
·       Features like A/B TestingCheck Review
·       SMS Marketing
·       Free web push notification
10Campaign Monitor·       Drag N Drop template builderVisit Site
·       Plan starts at $9/mo.
·       24x7 support

Best Email Marketing Services for Small Business

Having said that why your business needs email marketing software and how to select the best email marketing services, let’s see some of the best email marketing services for the business.


If you are looking for an easy to integrate email marketing software, then Aweber is for you. It is also one of the widely used email marketing tool in the world which offers wide ranges of services for all kind of business.

Aweber allows you to integrate with all the major platforms including WordPress. All the integrations are very seamless and anyone can do it easily and start with the campaigns.

Once integrated you can use email templates, list management, autoresponders, and email tracking with detailed insights.

Aweber also provides excellent support to its customers through live chat, phone support, email support, live webinars, and a vast library of how-to and tutorials.

It provides a 30-days free trial and after that, you can start with any plan which starts at just $19 per month.


Creating highly innovative emails can lead your campaigns on the success path. Every business needs some good templates and service to fulfill their email marketing campaigns.
In this journey, eFlyerMaker can help you. eFlyerMaker can take your social media campaigns to the next level and can help you to create sales easily.

What is eFlyerMaker?

eFlyerMaker is an Amazingly powerful and easy‑to‑use email marketing software. It is equipped with an effective template builder and a platform to design an HTML template from scratch.

It is an all in one platform for all your email campaigns need. You can design and customize your newsletter, can send the emails, and track those emails for better ROI.

After sending the email, you can track the stuff like how many of your subscribers have opened the email, how many of those clicked on the link you shared, or did the activity you asked, etc.

eFlyerMaker enables you to create highly creative email templates and making it ready for delivery in minutes.

There are many other benefits and features those eFlyerMaker provides to their customers. I will talk about all these in the next section. So let’s start with the eFlyerMaker Review.

eFlyerMaker Features

As I mentioned above, eFlyerMaker is a complete email marketing software and you can rely on them for all your email marketing needs.

1. Drag n drop Designer
This is a powerful tool by eFlyerMaker which enables you to design elegant email templates from scratch without even knowing any coding stuff.

If you know HTML and basic CSS then you can also design your template from scratch else just select any template and start editing. Even you can start by just drag & drop the items which you may need to the template.
2. Email Templates
There are many templates available for free and depending on your kind of activity, you can select the one and start editing.
All these templates are highly responsive and will work perfectly on all the devices.

3. Heat Map View
The heat map is something in trend these days and helps the marketers to better utilize their campaigns for better ROI and benefits.
You can select a different layout for the campaigns and can see which one is working best for you. With the help of this tool, you can come to know where exactly your users are clicking.

4. Real-Time Reporting
This feature helps a lot when some big campaigns are running. As soon as you shoot the email, you can start tracking your emails.

You can come to who opens/clicks your email/links when and by that you can prepare for the conversion. It also helps you to take any action in real-time.

5. Google Analytics Supported
The tool enables you to integrate your email campaigns with the well trusted Google Analytics. You can just embed the code in your email and can start tracking the reports of visitor’s sources, country, traffic stats, conversions, page views, and much more.

6. Data-driven Predictive Email Marketing
Machine learning has made the analytics part even more interesting. If you are worrying as to how to reach the right group of people, you should try MatcherAnalytics.

This tool helps to deliver the right content to the right audience based on their audience. It follows the following process for data-driven email marketing-

• Understand your clients' behavior: Just install the tag and come to know about their behavior
• Automate clients' profiles: Each digital interaction with your client is tracked and so you would be able to know about their likes and interests, the tool they are using, etc.
• Deliver personalized emails: Now you know everything about the client, let’s sent an email and make awesome sales.

The predictive analytics feature is a unique feature by eFlyerMaker. No other email marketing platform offers this feature totally integrated into the software. It can personalize content in the email and on the web page.

7. Delivery
The email delivery service of eFlyerMaker is 100% scalable and as soon as you click to send an email, you can expect the email in the subscribers’ inbox.
They also monitor their service and delivery for better performance by optimizing the infrastructure. They use self-managed IP addresses and have one of the highest delivery rates in the market.

8. Other Features
Here are some of the other useful features provided by eFlyerMaker-
• Scheduled Campaigns
• Social Sharing Icons
• Full Personalization
• Multi-language Ready
• Export Stats & Reports
• Automated Link Tracking
• eFlyerMaker is 100% Can-Spam compliant
• Consent DB Management
• Excellent Support
• Ready to use “Newsletter Sign up Form” for your website and blog

Pricing & Plans

eFlyerMaker offers different plans to meet everyone’s’ needs. Let me share the details of the plans here-
Free Plan
If you have an email list of or less than 2500 subscribers and send up to 15000 emails per month, you need to pay a single penny for the service.

eFlyerMaker is quite popular for the free plan with this number of subscribers. If you have more subscribers, follow ahead for pricing.
Monthly Plan
Based on the number of email subscribers you have and a number of emails you send per month, select any of the below plans-
Pay as you go Plan
If you don’t like to pay a constant some based on your subscribers, pay as you go plan can work best for you. Pay for the emails you have sent.

The price just starts at $150 for 10k emails and $500 for 50k emails. This is great for freelancers managing different campaigns.
You can also ask for the custom quote if you have a large number of email subscribers.

eFlyerMaker is a great tool for all your email marketing campaign needs. If you are just starting with email marketing, you can start with a free plan, and as soon as you start getting some money, jump to a paid plan with more benefits.


SalesCatalysts is a digital marketing company providing a wide range of solutions like email marketing, SMS Marketing, Contact Management, and Salesforce automation.
It is the largest email marketing service provider in Hong Kong and is providing services worldwide.

SalesCatalysts is also very popular in the internet marketing community due to its strong free plan. If you have a list of 400 emails and you are sending up to 12000 emails then you can use the email marketing service of SalesCatalysts for free forever.

Companies like Kao, AIG, The Ritz-Carlton, Hyatt, and Le Méridien, etc. are using the excellent services of SalesCatalysts.

Features of SalesCatalysts

SalesCatalysts is a complete email marketing tool that has features starting from importing email addresses, segmenting into groups, sending emails, and generating reports.

Following are some of the useful features of SalesCatalysts-

• Email Builder
• Segmentation
• Fine Delivery Control
• Email Delivery
• Campaign Intelligence
• List Booster
• Contacts Management
• Support to Premium Clients

Email Builder
SalesCatalysts provides some great templates to grab the emails from the users. The WYSIWYG editor will be helpful while customizing the form to make it more lucrative and appealing.
You can segment your email list based on many criteria like Static or criteria-based groups. For example, you can divide your group into two groups based on Gender or similar rules.

You can also divide the list based on the response they have provided earlier. For example, you can make a separate list of emails who have clicked on the button like “Learn More” etc.

You can easily import and export your existing list to the SalesCatalysts panel for better management of the emails.

Campaign Intelligence
Here you can get all the analytics reports of the emails you sent to your subscribers. You will be able to see the details of Opens, Clicks, Bounces, Unsubscribes & Forward emails.

Also, geographical tracking, domain tracking, device tracking, etc. have been provided for better optimization.

Heat Map facility is also provided for better management and you can get all the details on one dashboard.


As I mentioned, if you have a list of 400 and you send up to 12000 emails per month, SalesCatalysts is free for you to use.
If you are sending more emails, below are the pricing plans being offered by the company-
If you will pay for a quarter, you will get a 10% discount and by paying for a year, you will save 50% which is really beneficial and economical.

The salescatalysts team is providing 24x7 supports through emails and phone and you can get over any issue you are facing.

Overall, it is a great email marketing service Provider Company and you can reach new heights with your marketing campaigns with SalesCatalysts.

Constant Contact

Constant Contact is one of the best and widely used email marketing services in the world. Many top internet marketers in the world use Constant Contact for their email marketing campaigns.
You can manage your email lists, contacts, email templates, and more.

Each plan of the Constant Contact email marketing software, you can manage your leads and has built-in social media sharing tools, an image library, and 1GB of storage for your own files.

I like constant Contact due to one more fact and that is support. Constant Contact has its well-qualified and dedicated support team. You can connect their support through live chat, email, community support, and a vast library of resources.

If you are a small business owner and want their team to train you and your employee then they can provide such industrial training. You can also attend the webinars organized by the expert team of Constant Contact.

Constant Contact has a 60-day free trial (no credit card required). After that, their pricing starts as low as $20/month.


MailChimp is one of the most popular email marketing software. No matter it is a free plan or the paid one, MailChimp provides excellent features for all.
You can integrate the MailChimp email marketing tool with all the major platforms seamlessly like WordPress, Magneto, Shopify, and more.

It provides features like easy email creator, merges tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics.

You can also set up the email delivery times based on the user’s time zones and set up segmenting based on geolocation.

MailChimp also offers support through email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

The best thing is, MailChimp offers the plans for free if you have email subscribers till 2000 and you send 12000 emails per month.

Post the limit, you can subscribe to any paid plan which starts with just $10 per month.

MailChimp is the best email marketing service if you are looking for free and affordable email marketing solutions.


GetResponse is an amazingly popular email marketing solution for all kind of business. Their new features will help you to do email marketing in the auto piolet mode.
The tool allows you to create automated marketing campaigns. With GetResponse drag and drop template builder, you can easily design a high converting email template and start with email marketing.

The tool comes up with responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

The support is being provided by phone, live chat, and email. You can also browse through the free help section to find the guides and videos.

GetResponse offers 30 days of free trial and posts this, you can start with the paid plan starting at just $15 per month.

You can also read our detailed GetResponse Review here.


It is a robust email marketing solution for professional bloggers, email marketers, and small business owners.
Although their pricing is a bit high you will have lots of other benefits that manage the pricing.

ConvertKit comes up with easy to configure auto-responder which allow you to send automated emails to your subscribers and newly joined members.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.

ConvertKit doesn’t offer support through all modes of communication but you can connect with their support through email. You can also browse through their help section to find tutorials.

ConvertKit pricing starts at $29 per month with a 30-days money back policy.


ActiveCampaign allows you to combine email marketing, automation, with CRM and sales. It has all the tools and features which you need for smart email marketing campaigns.
It has many high featured email template editor and mobile friendly signup forms. ActiveCampaign also allows you to segment contacts based on their actions, location, behavior, and social data.

You can integrate ActiveCampaign to all the major platforms and tools including WordPress. You can also send SMS to your subscribers or customers to follow up.

The pricing starts at just $9 per month. Also, you can request their team to provide you a demo to understand how ActiveCampaign is a perfect tool for your email marketing.


SendPulse is one of the fastest-growing companies in the digital marketing field. They help you to send emails, SMS, web push, and SMTP email that will help you grow your business.

24x7 support and a dedicated team of support engineers are always ready to help you in any situation.

Here are the services provided by SendPulse-

  • Email Marketing
  • SMS Marketing
  • Free Web Push Notifications
  • SMTP Server
  • API Integrations

If you are having an email list up to 2500, you can use SendPulse email marketing service for free and can send up to 15000 emails per month.

You can check the detailed review of SendPulse here.

Campaign Monitor

Campaign Monitor is also one of the most popular email marketing service offering all the features and solutions you need for a successful email marketing campaign.
Their drag and drop template builder allows you to create a highly converting email template on the edge.

You can also segment your list based on the behavior and action performed by the subscribers.

Campaign Monitor offers A/B testing, tracking, optimization, and social sharing tools for better response and conversion.

Campaign Monitor offers support through 24/7 via email, phone, and support forums. You can also browse through the help section to get loads of resources for free.

The pricing plan of Campaign Monitor starts at just $9 per month.


EngageBay is the new kids on the block but fast becoming the preferred email marketing service for many startups and small businesses out there. They offer a wide array of email marketing templates powered by a simple drag and drop interface. Moreover, segmentation and targeting functionalities are great.
The ability to personalize your emails, rich formatting options and an easy option to track your campaign performance makes EngageBay a great marketing automation software to go for.

But it's the pricing that really stands out:

Pricing per contact

  • Up to 1,000: $0/mo
  • Up to 10,000: $7.79/mo
  • Up to 25,000: $14.99/mo
  • Up to 50,000: $29.99/mo

What we like about EngageBay

The number of features it offers at a competitively low price point. Their flexible, customizable plans are good too. The user interface is simple and user-friendly and their support is commendable. It is a modern platform for small businesses that cannot afford higher-priced solutions.

What they should improve

Emails are branded so if you'd like to send emails without the EngageBay brand, you'd have to pay extra.

Who is this for

those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month.

Wrapping it up!

This was all about 11 best email marketing services for small businesses. These are some of the best blogging tools for you to use for your email campaigns.

Which email marketing software you are using for your marketing campaigns?

Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.

Website: TricksRoad

No Comment to " 11 Best Email Marketing Services for Small Businesses "

Please make your real thoughts/comments and don't spam. Spam comments will be removed immediately.