10 Best SEO strategies in 2018 for Better Ranking

By Ashutosh Jha → Last Updated on Tuesday, March 13, 2018
In the world of digitization, taking your business to the online world is crucial.

But just getting online is not sufficient and you should do all that you can to get the most out of the online world.

Best SEO strategies in 2018
[Image Source: Third Party]
If you are maintaining all the flavors of professional websites also, it is incomplete without the traffic. And what can be better than the organic traffic?

Although you can get online traffic through multiple ways, but organic traffic works best for any business as those are the targeted traffic for you. Again, due to changing Google search engine algorithms, it has become difficult to maintain the ranking with the same logic we used to get earlier.

So, I decided to write a detailed guide on the best SEO strategy in 2018 which works and helps increase the keyword ranking. These best SEO strategies will definitely help you boost your keyword ranking and you will rank higher in the search engine.

I am also using the same SEO strategies and finding it useful with many of my websites. Below you can see how using the below discussed best SEO strategies, I am consistently increasing my traffic.

TricksRoad Traffic Overview
And so, you can also play with the same SEO techniques 2018 and get some quality and free traffic which will be highly useful for your business. Either you can do all these yourself or even you can take help of some trusted SEO agencies like brand summum media 360 who follow all the white hat techniques to rank your business online.

10 Best SEO Strategies in 2018 for better ranking in a search engine [proven tricks]

Let’s see what all are the best SEO strategies in 2018 you should follow for the best ranking in search engine. Also, once you will start implementing these SEO techniques in 2018, you should keep track on the ranking of keywords in Google.

#1 User Experience is the hot ranking factor

If you will look into the top SEO trends 2018, user experience comes among the top position. Search engines are emphasizing a lot on the user experience and so, the better user experience you will provide, the better your keyword will rank in the search engine.

From the first click on your visitor on your website, you should treat them like your customer and serve accordingly. Think like they are your real customer and how best you can serve them.

10 Best SEO strategies in 2018 for Better Ranking
It’s well said that:


Here UX is user experience and so you can think of how user experience is an important SEO ranking factor. Here SEO targets the search engine whereas UX targets the user experience and together fulfills the common goals of better keyword ranking. And below are the factors search engine checks when it comes to user experience-

  • How easy the website is to navigate from a user point of view
  • Whether proper heading tags (H1-H6) have been implemented or not. We have discussed more about heading tags in our on-page SEO techniques which you can check for reference.
  • Site structure should be good and easy to access
  • Should have the best experience irrespective of the devices being used
  • Speed should be good, we will discuss this factor later in this best SEO strategies as well
  • Color-combination, fonts, responsiveness are also among the top factors

#2 Make your website super fast

No website user wants to wait for too long!

Just put yourself in the visitors’ place and see how much time you can wait to get a certain page when you have thousands of alternatives available. And so, it becomes very important to reduce blog load time.

Especially, if you are starting a new blog from scratch, you must take care of the website load time. For this, you can use some highly SEO optimized themes or you can also do further customization and optimization.

It’s no more a secret and Google has publicly announced how website speed is an important search engine ranking factor. If you will look at the website load time report on my blog, you will find it’s not the best but yeah, it’s good.

TricksRoad Speed Test
Most of the business lose their potential customer while their website is loading and that’s the reason, Google has started giving preferences in terms of devices also. For example, you must have seen Accelerated Mobile Pages in the Google mobile search result for best and fast user experience.

Google AMP Result
These results load quite faster in the browser and user won’t even have to wait for seconds before these AMP enabled pages to load. So, definitely, these results increase the page speed as well as increase the user experience.

Google AMP Facts
As you can see how a bad loading website can impact your business and so, being a website owner, you should definitely keep the website loading time among the top priority.

Now the question is, how to reduce website load time?

Here are some of the techniques using which you can easily decrease the blog loading time fast-

Use Optimized Image

Images or any multimedia files contribute the maximum in website loading time and so, make sure you are using highly optimized images. Again, if you are like me who uses lots of images in the blog post then it became again necessary as it is one of the best SEO strategies in 2018.

I personally use, tinypng to optimize the image from a web browser or Smush image compression plugin while working with WordPress blogs.

Image Optimization for SEO
As you can see TinyPNG has optimized my four images size to 67% which is a great value. The best thing is, these plugins or tools optimized the size without compromising the quality of the images.

User Browser Caching

Caching is a mechanism for temporarily storing the web page data such as HTML files, multimedia files in order to reduce the bandwidth uses and hence decreasing the load time.

If you are a WordPress user, there are plugins like-
  • W3 Total Cache or
  • WP Super Cache
Which will help you enable the cache easily and improve the speed performance?

But for the non-WordPress sites, this becomes little tricky where you need to make changes to your .htaccess file.

So, access your .htaccess file from your file browser of cPanel. You can access this either through cPanel and find in the root directory or browse the file through the tools like FileZilla.

Once accessed you need to make the changes in the parameters like below-

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"

Use Content Delivery Network

CDN again helps a lot in reducing the website load time by providing the requested content from the datacentre near to the requested center.

There are multiple CDN available in the market, but I personally use CDN77 for my multiple blogs and is working amazingly so far.

Apart from all these, loading any JavaScript file at the end of the page and using lazy image load can also improve the performance a lot.

#3 Completely Responsive to all devices

Did you find anything interesting from the below image?

Search Engine Traffic by Device
As you can see by the end of 2016, the source of traffic from desktop and Mobile/tablet got almost same and currently mobile is even dominating in some niches. This survey was done by StatCounter team at the end of 2016. And so, it becomes very crucial being a business to focus on all kind of devices through which you are getting the traffic. And here comes the responsiveness of website.

Usually, a big publisher house of business has dedicated websites for desktop and mobile, but everyone can’t afford it and even not required. But one thing that is required is the responsive website. You should take care all the gradients while designing a new website.

For this either you can use the responsive themes and templates or if you are developing a custom website, ask the developer to take care of the responsiveness. If you have an existing site, then make sure it is responsive and experience is great irrespective of the device used.

You can use the tools like Browserling or Google Mobile friendly testing tool to check whether your site is optimized for other devices or not.

Google Mobile Friendly Test

#4 Focus on Search Queries rather than Keyword

Google keeps on modifying their search algorithms and the way results are displayed in the search engine result page. If you will see the current result page, you will find it displayed with the rich snippets and local search.

Even for some specific searches (19.45% of total search to be specific), Google has started showing the direct result like below.

Google Rich Snippets
Now, who so ever just want to get the date of Black Friday can easily find it from search page itself instead of visiting any website. And the same applies to the local search result as well.

This is the reason, marketers and SEO analysts should focus on the search queries rather than the keywords. For this, you need to think from a user point of view and in this case, long tail keywords and related keywords can be the best help.

For example, let’s say you are trying to rank on “SEO techniques” then it will be difficult to rank instead of a bit longer keyword like “SEO tips and techniques”. Check the below screenshot from the search engine.

Long Tail Keywords
You can clearly see the difference. Also, for the first keyword, all the top websites are ranking, and it is hard to outrank them compared to the second result where average sites are ranked. And so, always focus on the long-tail keywords and search queries for easy ranking and best result.

#5 Create Quality Content

You might have come across the term- Quality content multiple times but what is a quality content?

Well, there is no fixed answer to this and vary depending on the scenario. But in a layman term, we can say those content which adds value to the user and internet are quality content.

Search engine loves the content which adds value to them and user and provides the depth knowledge of any search topic. For high competitive keywords, you will find in-depth articles ranked higher in the search engine. For example, for the keyword “create quality content” itself, see the below image and observe the kind of sites are ranking in the SERP.

Create Quality Content
All these ranked sites are authority sites and it is hard to outrank these sites. Again, if you will open these links and analyze their content, you will find how depth these contents are and how lengthy these are. They have all the flavors to be the best content on the internet.

The below research shows the ranking position of different contents based on the number of words involved in the article. And so, you should focus much on the in-depth articles rather than just writing few hundred words and switch to the next content. You can also use Google trend or blogging tools like Buzzsumo to analyze what kind of contents are performing better in the search engine.

Content Length vs Google Ranking

#6 Update old blog posts

Content creation is one of the most difficult tasks in blogging or marketing and quality content is our asset as we saw earlier. Although we should create evergreen content rather than seasoned content, but still evergreen contents need to be updated. Things are changing very frequently and so if you won’t update it, it will lose its relevance. Also, you should not only update the old blog posts but also promote old blog post effectively to get best out of it.

For example, let’s see this post is focusing in best SEO strategies in 2018 and next year there can be another SEO factor which may need to be in this list and so, will have to update this post accordingly.

#7 Quality Link Building

Link building is a part of off-page SEO techniques and together with on-page SEO techniques completed the main SEO strategy.

Quality Link Building
I am not going to discuss about the link building techniques in detail here as I have already talked a lot about it on TricksRoad and you can check TricksRoad Link Building section for details. Also, below is some link which will help you better.

But one thing that I want to share here is the- quality link building!

Building lots of links is not a hard job and using any link building gigs available on the freelancer's sites you can easily attain. But gaining a quality link is a tough job!

So, always focus on the quality over quantity!

You can various examples where a website ranking on the 1st position has fewer links compared to the other sites ranking way down. Also, do internal linking of blog posts as possible and required. You can take this post as an example and see how I am interlinking my other useful and relevant blog posts here.

#8 Optimize for voice search

A few years ago, it was unimaginable to communicate to the computer using voice but with the help of Google Now, Siri, and Cortana, it is reliable, and everyone is using it.

According to the report by KPCB, voice search queries have increased to 35x since 2008 and more than a 7x increase since 2010. And so, you should optimize your website so that if someone is using voice search also, your site should come at the top.

Google Voice Search
But the question is how to optimize your website for Google voice search result?

Well, this you can do how you are optimizing the google search result. Try to use long-tail keywords as much as possible and ensure that you are including the users’ search query rather than simple keywords.

#9 HTTP to HTTPS Migration

Yes, SSL certificate has become an important ranking factor as well. Google is now sincerely considering secured sites ranking over the non-secured websites.

How SSL helps in Google Ranking
As you can see the above data-driven graph, how HTTPS sites are ranking better than the non-secured sites and so, it’s time to move to HTTPS.

#10 Google is the King but what about Other Search Engines?

No doubt, Google is the king of the search engine but there are any other search engines as well which being a marketer you should take care. If you will look into the search engine market share, search engines like YouTube, Bing, Yahoo are also having a good market share.

Top Search Engine
And so, make sure you are optimizing your website for other leading search engines as well. You should register your website in the webmaster tools of another search engine so that you can have well presence and ranking in other search engines.

It’s your turn!

These were the 10 best SEO strategies in 2018 you should follow for better ranking in search engine. Also, once you have reached the top position, you should work to maintain the top ranking in Google.

Only these 10 factors can’t decide the ranking, but these are definitely the top latest SEO techniques 2018. To rank better in the search engine, you should definitely look into these SEO factors and make the best SEO strategies in 2018.

If we left any important factors here, feel free to share in the comment!
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.

Website: TricksRoad