Primary Link Building Strategies for Your Website

By Ashutosh Jha → Last Updated on Friday, November 24, 2017
With the growing popularity of SEO awareness and utilization, web developers and owners work towards ensuring that their web domains stay relevant and well recognized, at the same time drawing traffic towards their sites.

One of such tactics is link building. Search engines tend to ‘crawl’ through websites, and these connections in between sites sometimes act as bridges and aid search engines look out for quality websites online in terms of spam, trust among other features.


What is link building?

This is simply a way of creating hyperlinks or connecting your site to a number of others using links. Doing this is quite important to your site getting quickly discovered by search engines.

Also Read: Best Link Building Tools Suggested by Experts

Over time links between web domains remain the core of SEO. The links serve as the primary indicators showing how websites are related, and what URLs are used to connect them.

We have to keep in mind that a large number of links does not necessarily set our website, blog or domain for instant recognition. Broken, outdated or non-existent URLs can be a total turn-off for search engines, and there’s a risk of your getting a lower ranking.

But how do search engines recognize the potential your link might present as either a trusted link like edubirdie uk or a spam link?

To answer this question, it is important we briefly examine the main components of a link, which is chiefly composed of a name, a link text, a target (how the link opens) among other things. The parts mentioned are the most important, e.g. we want to build a hyperlink that relates to recently updated Android software.

We can choose a name like ‘Android upgrade,' or ‘software update,' our label can be something like ‘android just released a new software upgrade,' and our target could be aimed at the site opening in a pop window or an entirely new tab, as it is with most hyperlinks.

Also Read: How to Keep your Keywords Ranking #1 in Search Engine

As a website builder, or even a blogger you should be aware of the categories of connections that can be used to improve traffic to your site. There are internal – the ones you use as lead to another page or domain on your own website. Then come the external links – the ones you use to connect one page or the other of your site to other people’s domains; the domains not owned by you.

Lastly, we have the inbound – the ones pointing back to certain parts of your own website.

Another point we should look at is the trustworthiness of the sites you are connecting. An SEO expert will tell you that you tend to achieve more traffic as an upcoming web domain when you build connections with already-established websites that are in a venture similar to yours.

For instance, if your website introduces a company that encourages DIY enthusiasts, you can connect it to several popular blog spots that are proven havens for DIY fans or sites that offer a tutorial on how to make the best use of DIY as a finance-saving trick.

Also Read: Best Blogging Tools for 2018

When creating links, there are different ways we can build up these connections online, and we should never make the mistake of relying on one to do the job for us.

Many a few of all bloggers and web domain owners are realizing the power of social media as a tool to share URLs, and this is a known fact. But there are a number of other link building tactics that can work along with social media.

One of such is writing reviews on other people’s domains on your own page or theirs, and including your own URL address. Your reviews should be solid and honest, and should not be viewed as a desperate attempt to get some audience, as this will make those who see your comment question the authenticity of what you wrote.

One of other helpful tips is promoting the website’s services on your own website or blog. This tactic is designed to work symbiotically; you are helping the site advertise its goodies while you generate traffic to your own domain.

A good number of uprising bloggers and product review sites use this tactic as a stepping stone to get their own company into the radar by choosing well-known, famous brands to review.

In everything you do, as you strive to create the best connections between yourself and others, it is important that you use all tactics with wisdom and accuracy, knowing that any ‘foul play’ can blacklist your site.

And be patient; link building is an arduous process that consumes time, but it’s much more rewarding when you’ve set your site up on the ‘white list'.
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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