How to Adapt Your SEO Strategy to Survive the Crisis

By Ashutosh Jha → Last Updated on Thursday, June 4, 2020
If yours is like most businesses in Singapore, these are bleak times, and the government says the worst is yet to come. The country’s economy has shrunk in Q1 due to the COVID-19 pandemic, and the GDP growth rate will fall to negative figures.

How to Adapt SEO Strategy
However, in a country where many people are now online, there’s hope that shifting to digital platforms can save businesses. For businesses already operating online, search engine optimization (SEO) has emerged as a timely solution to survive the tumult created by the novel coronavirus.

This shift has been long coming. In 2018, 61% of marketers in a survey said improving SEO was a priority in their marketing strategy. While most businesses have treated SEO campaigns casually, this new crisis changes everything. Search engine optimization Singapore campaigns will become the new frontier during this crisis and even post COVID-19.

If you want to harness the full power of digital marketing, you have to adapt your SEO strategy to fit the new normal. Here are some creative ways to tune your SEO Singapore strategy to survive this crisis.

Leverage Link Building as a Key SEO Tool

The best marketers make opportunities out of misfortunes and this is a strategy you should now utilize. Your first strategy during this crisis should focus on creating linkable assets that can build or attract links.

Everyone is searching for valuable information and resources during the COVID-19 crisis.

The idea is to get your team together and find ways your brand can build an outreach marketing campaign around this. Hiring a reliable SEO agency Singapore is a good place to start for your link building campaign.

For instance, if you are selling books online, this is a great time to create content showing how reading can reduce panic during lockdowns or curfews. There’s a lot of content online to support your blogs, and you can have opportunities to link.

At the same time, you can create promotions and offers around easing anxiety during these tough times. You can start selling kids’ books and create content showing how this can impact positively on their mental wellbeing. The idea is to attract the attention of authorities such as local news outlets and educators.

Trust Signals are Crucial

When Google released its Search Quality Evaluator Guidelines in 2015, one of the most important takeaways was the importance of high-level Experience Authoritativeness Trustworthiness (EAT).

Subsequent algorithm updates suggest that expertise, authority, and trustworthiness now plays a more prominent role in rankings than ever before. The best SEO services in Singapore focus on EAT to guarantee the success of their campaigns.

During this crisis, there’s a lot of misinformation and it’s difficult for consumers to get the right content. Google will pay more attention to trust signals when indexing content and you can use this to your advantage.

If you can showcase your content as high quality and trustworthy, you’ll enjoy better ranking on search engine result pages (SERPs). Your SEO agency will guide you about EAT when it comes to content creation.

Some of the simple steps to improve EAT for your site include:

  1. Invest in personal branding
  2. Audit your content and cut or edit minimal traffic and low E-A-T content
  3. Work on your reviews. Update on-site reviews and testimonials
  4. Update your “About Page” and show who’s responsible for the website content and services offered.
  5. Showcase Corporate Social Responsibility prominently on your website
  6. If you have been featured by other parties in awards, new features, conferences e.t.c, add links
  7. Invest in Technical Security for your website and let users and search engines know about any security features added.

Work on Your Product Page

Over the last few months, things have changed rapidly owing to the COVID-19 pandemic. Some products which were in demand are not moving fast anymore while others which no one ordered are now in high demand.

You have to tweak your website’s products’ page to reflect these changes. More focus should now be on those products that are in high demand. For your primary products, highlight those items you can source easily and deliver fast.

Such changes should go along with a new content marketing strategy, and this is where a search engine marketing agency comes handy. For instance, if you sell home remodelling solutions, you should now focus on remodels to maximize space use, boost health and wellness.

To make such changes, you have to monitor the markets constantly. Look for keywords your target customers are searching, carry out competitor analysis and stay up-to-date with any trends.

Keep Your Customers Informed

The situation in most industries is delicate, with broken supply chains hindering smooth operations. You should consider integrating regular updates in your SEO campaign during this crisis.

For instance, inform customers about any operational hiccups, offer DIY survival tips for your customers, alert them on changes in delivery times. You should also highlight your efforts to help the community and protective measures in place to guarantee the safety of employees and customers.

Optimize For Mobile

When it comes to adapting your SEO strategy and to get ahead within the SERPS, the final of our advice is to optimize your site for mobile-first. With the number of users accessing and searching through the use of both their mobile and tablets, making sure that your website is ready can help you to boost mobile conversion rates. The importance of optimizing for mobile should not go overlooked and can be seen with mobile-first indexing. This means that Google uses the mobile version of your site first to help index and rank your content according.

Wrapping Up

Are you worried about how your business can survive this crisis? Your SEO strategy can offer an effective solution. The idea is to stay in touch with your customers, keep them up-to-date about any changes to your operations and provide them with the best services in these circumstances.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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