Upcoming eCommerce Trends to Watch out for?

By Ashutosh Jha → Last Updated on Friday, March 6, 2020
Ecommerce can become a source of income for those who are looking to start a side hustle or even turn a simple project into a very sustainable business. So long as they keep up the hard work, continue to learn and keep up with the most recent trends.

Speaking of trends, things do not remain static in the industry for very long. Those who fail to recognize that there are new changes coming end up suffering for this mistake and get left behind the competition.

Upcoming eCommerce Trends

Trends come and go, but where there is money involved, one should look to take every little bit of an advantage and ensure that the outcome is in his or her favor. And knowing about the trends mentioned below is a good start for those in the ecommerce business. Here are some of the top upcoming eCommerce trends to watch for-

Trend #1 – Personalization, Customization, Product Variety

Personalization like personal messages, offers, recommendations of products is not something entirely new in the world of ecommerce. Customers expect to encounter them when browsing through a store or subscribing to a newsletter.

However, a recent survey by Econsultancy has revealed that more than 30 percent of online shoppers believe that brands ought to emphasize personalization even more. The same survey projected that more and more people are going to want to customize products themselves and create something completely unique.

Finally, there is also a demand for new products. For instance, if you are in the apparel business, Printify is a Print on Demand & Drop Shipping Platform | 250+ Products and 90 printing facilities that can be found over the world, as well as over a thousand 5-star reviews on Shopify. Sticking to a well-recognized supplier platform like Printify will ensure quality and variety. And even if you are in a different niche, strive to look for something like what Printify is to print on demand.

Trend #2 – Shopping Directly on Social Media Platforms

It was not long ago that even if you were on social media, shopping would have to be done by visiting a website or even contacting a person and asking whether the product is still available.

Social media plays a prominent role in shaping up retail, and the most recent feature in shopping buttons directly on platforms like Instagram and Facebook is one of the most recent examples of that.

According to Avionos, about 55 percent of online shoppers have made a purchase on a social media website in 2018. If you have not started to promote your products and services on social media, doing so should be one of your priorities.

Trend #3 – Augmented and Virtual Reality Experiences

One of the reasons why some individuals prefer brick and mortar stores to e-stores is the inability to see what the product is actually like when shopping in the latter.

However, things are beginning to change thanks to virtual reality. Online shoppers can see how furniture looks when they place it in a room using a simulation. Or even try out the clothes and find out whether they look good or not while wearing.

Trend #4 – Voice Search Optimization

SeedProd has conducted a survey at the end of 2019 and expects to see that 50 percent of internet searches will be done via voice. Thanks to devices like Amazon Echo and Google Home, we see innovation right in front of us. And with how much easier it would be to do shopping just by using one’s voice, more brands ought to pay closer attention to this trend.

Trend #5 – Real-Time Conversations with the Buyers

People appreciate good customer support and offering availability 24/7 is rather difficult because finding enough people to fill all the time slots is not always a possibility.

However, with the recent rise of chatbots (BusinessInsider reveals that at least 80 percent of businesses are already using chatbots or plan to use them in 2020). And implementing them not just on the website’s live chat but social media platforms will strengthen your standing in the eyes of customers as well.

Trend #6 – Customers Are Becoming More Aware About Environmental Problems

Concerns regarding our planet are rising. Global warming as a problem continues to gain more momentum. With that, customers are becoming more aware and are looking to support the planet. So if a brand offers to plant a tree for every sale they make or offer to ship products in environmentally-friendly packaging, they will appeal to customers who are more conscious about the state of our planet.

Trend #7 – Potential Threats to Cyber Security

With all the benefits of running an ecommerce project, one cannot keep in mind that there are some threats out there as well. A store should be safe because any data breaches will cause a plummet in reputation.

Given how many different security threats are out there, like malware, trojans, ransomware, phishing, and DDoS, spending some resources on your ecommerce store security is a must.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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