How To Make Website Successful: 5 Key Elements

By Ashutosh Jha → Last Updated on Thursday, April 11, 2019
Your approach to web design can determine your site’s success. If you want to rank in the search engines, acquire new customers and develop a healthy revenue, there are some key features you’ll need to incorporate into your new website.

How To Make Website Successful

How To Make Website Successful

However, you must look beyond beautiful aesthetics and focus on everything from SEO to online marketing. Here are five key elements that can make your website a success.

1. A Good Domain Name

The domain name you choose should not only complement your brand, but it should be easy to remember to encourage return visits. However, you’ll need to secure the name before someone else does. Once you have brainstormed a range of potential domain name ideas to suit your online venture or blog, find out how to get started with domain registration.

2. Visual Appeal

Your web design will provide your visitors with the first impression of your brand and business. If they don’t like what they see, they’ll be tempted to navigate from your website and potentially visit a competitor.

While every website should be unique in its design, there are some key features you should incorporate:

  • White space (don’t fill a site with text and images to avoid clutter)
  • High-quality photos and graphics
  • An attractive layout

If you’re unsure how to create a beautiful website, contact a professional web designer to create a visually appealing site that will encourage your visitors to explore.

3. Visible Contact Information

According to a recent study, 64% of web visitors want to see a company’s contact information. If the details aren’t accessible on your website, they might leave your website for good.

To encourage your visitors to get in touch, you must display the following features on your homepage:

  • A telephone number
  • Email
  • Contact form

It can prevent your visitors from browsing through your website to find your contact information, so they can quickly and easily get in touch with your company.

4. Search Engine Optimization (SEO)

Unfortunately, many companies overlook the importance of search engine optimization when launching their first website. However, it is an element you can’t afford to disregard.

If you want your website to rank highly in the search engines and enjoy a wealth of traffic, you must embark on effective SEO tactics, such as:

  • Content optimization
  • Descriptive URLs
  • Writing optimized meta descriptions
  • Building internal and external backlinks
  • Improving page speed
  • A good user experience (UX)
  • Updating your website with fresh, well-written blog posts

There is no point creating a stunning website if no-one can find it online, which is why you need to master SEO to exceed your competitors in the search engine results pages (SERPs).

5. Online Marketing

It’s not only SEO that can help your visitors find your site, as online marketing strategies can also help your target audience to find you online. To attract new customers, readers, and email marketing subscribers, you should:

  • Write compelling social media posts
  • Publish third-party guest posts (generate backlinks back to your website)
  • Work with influencers to grow your brand recognition and traffic
  • Run paid social media marketing advertisements

By following the above marketing tips, you could potentially boost your brand recognition, improve your web traffic and increase your conversion rate.
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad

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