5 Reasons You Should Add a Visual Element to Your Content

By Ashutosh Jha → Last Updated on Saturday, February 23, 2019
In a recent survey by Venngage, 88 percent of marketers stated that they used visuals in over half of the articles they published.

What are visuals, exactly?

Visuals can be stock photos, infographics, charts, graphs, or videos. Adding a visual element to your content improves visibility and brings more traffic to your website.

5 Importance of Visual Content

Here are five scientifically backed reasons that visuals improve your content. Learn why you need to start using them immediately. Let's start and see some of the top importance of visual content.

1. Visuals Make Content Easy to Remember

Humans are visual creatures. Visual images help the mind retrieve and remember information better. The way we take in and retain information with visual learning is one reason visuals resonate more with readers.

An infographic helps to visualize the point you're making in your blog post, for example. And a graph is a simple way to showcase statistics in an easy-to-understand way.

Adding visuals is one of the best ways to use social media or your blog to promote your business.

Visuals Make Content Easy to Remember

2. Images Are Attention Grabbing

Visuals are easy to digest. This makes them perfect for the majority of readers that have a short attention span.

Many people get bored and leave a web page after a few seconds if they don't find the information they want. According to an eye-tracking study, users take less than two-tenths of a second to generate a first impression of your site.

Content images grab their attention, which keeps them on your page longer.

3. Quality Visual Content Drives Traffic

Visual content is more likely to be shared. More people click on your link and visit your site if it has a graphic or video to entice them.


Great visual content also demonstrates you know what you're talking about. This helps build credibility and trustworthiness. People are more likely to subscribe to your blog or revisit your site if they know they can find good information.

4. Visuals Increase Your Followers

Building on the last point, if you share your content on social media you'll attract more followers with visuals. People will want to follow you to discover more quality content in the future.

Visual content is also a great way to increase your subscribers and customers as well. Drive sales by funneling social media converts to your products or services.

5. Adding a Visual Element Creates More Visibility

With so many ways to search for content now, it's more important than ever to use visuals in your content. Posts with visuals tend to do better and are more likely to be seen in varying search results.

Adding a video, for example, tends to create more backlinks. Not sure how to get your amazing videos to rank well? z420 Marketing Solutions has solutions to help improve your visibility and rankings.

Improve Your Content with Visuals

Boost your content with visuals to give them even more impact. You increase your visibility on search engines, drive more leads, and increase followers.

Adding a visual element can be as simple as including a stock photo or as personalized as creating a video.

Visuals and content marketing images are just one way to make your business more profitable. Get a free consultation to learn how to improve your marketing strategy and increase conversions.
Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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