The Importance of a Domain Name for Your Small Business

By Ashutosh Jha → Last Updated on Wednesday, April 11, 2018
If your business is to have an effective online presence, you need a business domain name. If you don’t have one yet, people may be looking for your business without success. Most consumers look online first to find the products or services they want. If your business does not have a strong online presence, you might as well be invisible. When you buy domain presence, you have an established address that will take consumers straight to your website.

The Importance of a Domain Name for Your Small Business

What Your Business Gets

When your website is built on a domain name, you are open for business 24/7 even if your brick and mortar doors are only open from nine to five. Potential customers can get the information they need about your products or services at any time including your phone number and location.


When you have private domain registration, your personal information is protected. Your business will not get spam emails and you can rest assured that your personal information will not be misused. You are the registrant for your domain name and have control. There are other security measures that go along with private domain registration.

Your Own Email Address

It is much more professional to have a business email address that to use a free email service. People will contact your business through info@yourbusinessname or sales@yourbusinessname.

Online Shoppers

The majority of people who have a PC, tablet or smartphone shop online and the numbers are growing every day. Even if you don’t have an online shop yet, you can create one when you are ready if you have a registered domain name. This will allow you to compete with larger businesses and corporations nationally and globally.

Choosing a Domain Name

There are several things to consider when selecting a domain name. Obviously, the name you want needs to be available. Some general guidelines are:

  • Keep it as short as possible
  • Make it relevant to the type of business you are
  • Make it memorable
  • Choose the right domain extension
  • Consider numbers and dashes

What Is an Extension?

An extension is the part of your domain name that comes after the dot. The most common is .com, but there is also .biz, .org, .net and more. If you are able to get .com for your domain name, it is recommended to buy the .net and .org also. Since people don’t always type the correct extension, these can be directed to your website too.

Important Aspect of Domain Name

Now as you know the different terminologies of a domain name, let’s see what all precautions you should take while selecting the best domain name for your business.

Here are some of the important things you should consider while selecting the domain name for your business-

  • Make it short and readable
  • Try avoiding the numbers in the domain name
  • It should not be the trademark name of any other company
  • Try registering the TLDs (. com/.net/.org) unless you are going local or specific niche like AI

For more details on how to select the best domain name, you can check our other domain related articles as well.

If you are planning to start a business or already own a small business but don’t have a domain name yet, your best option is to get one as soon as you can.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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