3 Ways to be Creative With Video Animation

By Ashutosh Jha → Last Updated on Monday, August 20, 2018
In the crowded world of the internet, it’s important to ensure that your brand – or that of your client – stands out head and shoulders above the rest. From unique text to striking images, there are plenty of ways to get ahead. However, another option is to delve into the world of video animation: content made using this informative and stylish method can drive engagement, and it can also help you keep your customer base coming back for more. Here are some ways that you can set those creative juices flowing and develop a killer video animation that sets you apart from the rest.

Virtual reality

While the so far limited reach of virtual reality (VR) has been restricted in large part to video footage, it’s also possible to create video animations that are compatible with the goggles, headsets and other pieces of kit associated with this new trend. So far, successful and widely released VR video animations have covered everything from short sci-fi films to Pixar-esque movies that tell cute stories in fascinating, vivid detail. For a creative looking to take their video animations to the next level and stay ahead of the curve in terms of technology, then, a VR approach may well be a good move.

Explainer videos

However, video animation doesn’t have to be restricted to entertainment. It’s also possible to use creativity in non-fiction video animation, and this is often the path of choice for those animators who want to be creative for pay. Explainer videos, for example, are commonly used by businesses on their website landing pages, as they can simplify complex product features into simple, highly converting visual aids. It’s also not difficult to get started in this sphere and downloading free explainer video software is a good way to hone your skills.

Mixed media

Another way to introduce a new creative flow into video animation is to mix together “real” images – such as photographs and video footage – with animated ones. When done with skill, this sort of mixed media approach can create fascinating and powerful animated videos that remain with the viewer for a long time. This sort of technique is, however, something that is often done only by the most experienced and skilled professionals, as there’s often a risk that it will come across as somewhat amateurish if done without the best software.

Now as you know these options for video animation, let’s see how to be more creative and engaging with these animations.

3 Ways to be more creative with the video animation

Here are the top three ways which will help you to be more creative and engaging with the videos. You can incorporate these techniques and get a better result with videos.

Storytelling

Storytelling is an art and if you have that, why don’t you implement it is videos. I have seen such videos getting good engagement and views quickly. One of the videos received millions of views just in 30 hours. That’s the power of storytelling. You can check one of the best storytelling videos below-

Tailored Videos

If you are just making a video considering a particular audience then it is simple and easy you can create. But the problem occurs when you are going globally. For example, you are an employer and trying to convey some message to the potential employee globally. There you need to tackle different demographic and age group people. In such cases, a simple video might not work, and you can try for tailored video which works awesome.

Ask Questions

Asking questions is a great way to keep people engaged and feel that you care for them. Try to ask the questions in a way that you are leaving the decision to them. For example, if your video is on a social cause, leave the judgment to your viewers and ask them to share the thoughts.

Also Read: How to host webinar using YouTube live?

Wrapping it up!

Being creative may seem to some like the exclusive preserve of artists at easels or designers at their desks, but there are many different types of creativity – and video animation is no exception. This is a great way to market a brand or a cause in a way that beats competitors, get a point across in a saturated media landscape, or simply add unusual flair to a piece of entertainment. From powerful explainer videos to cutting-edge VR animations, there are many ways that you can think outside the box and get creative when it comes to crafting your next video animation.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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