SEO for Startups: 9 Tips for Success

By Ashutosh Jha → Last Updated on Saturday, October 7, 2017
Obvious, that SEO as a part of website search engine marketing became everybody's concern, everyone is looking for effective practices.

To begin with, let's understand what SEO optimization is. It is a set of arrangements and activities affecting the appearance of a website in the organic search result. That means unpaid search results, in contrast to other digital marketing methods. It leads to getting more traffic and attracting more potential customers for companies.

It is important to remember, that the optimization measures, first of all, are aimed to make your website more convenient and accessible for the visitors that may be interested in it. So, it is not about the search engine, it is about your customers.

Best SEO Tips for Startups: Top 9

So let's start with some of the amazing tips for SEO for startups. These all are very basic and if you will focus on these, you won't have to spend much on the search engine visibility.

1. Do the Basics

Before you start applying more complicated means, make sure that you've already done the top priority “must have” things. The accurate titles of your site pages indicate what about the definite page is. As they are displayed in the first line of results of the search, it is much better if they are unique and give a notion of the content. But at the same time, they should be brief. Use rightly the description Meta tag. Try to understand the process of the search.

2. Avoid long and knotty URLs

They look awful both on the site and in search results and will diminish the number of those, who will share a link or try to type it from memory. Also, this is not good for your website organization. It is helpful when the user can reach an upper directory removing the part of URL. Suppose, you name it like “http://tricksroad/part1/01/34617689”. It is obviously worse than “http://tricksroad/blog/SEO/link-building”.

3. Right Use of the Keywords


Use them in page titles and URLs. They should reflect customer's needs you can satisfy. Consider the Long Tail conception. It describes the advantages of niche, unpopular search phrases that can in total bring you more visitors, than very popular, but competitive keywords. They must be something specific to your business. Let's look at custom essay writing services. They may use keywords like “essays” or “coursework”, and these words bring massive traffic but are too competitive, but if the site uses a phrase like “custom essay in Australia”, it gets the visitors, who are interested in this particular service and place. So include them into your strategy too.

4. Build Links

The number of links to your site influences its order in the search results. But it has its peculiarities, especially for start-ups. For example, the co-cited sites and conventional, mutual links may be omitted. Also, the local links from topic-related communities are measured as more valuable than that of general websites. The links on highly trusted domains provide best results. The exclusive and relevant content is the best way to get links from other sites. Also, you can analyze your competitors’ links and can build.

There are many link building tools available which will help you to check your competitors’ links.

5. Keep everything simple


It is the general advice that works both for content and the organization of your website. The content overloaded with special terms will be unfriendly and hard to indicate. So optimize it and make easy to read. And the clear organization makes your website user-friendly and easy to navigate. It should go from general content to specific content. Using text links for navigation is preferable compared to animations, drop-down menus or images because it allows search engines to crawl and analyze the site. Create sitemap.

6. Concentrate on the Content

Remember, that you should at first care about the users, and not the search engines. Don't duplicate content on your site. Keep to the topic, be logical and concise. Write comprehensive descriptive anchor text, which will give a visitor a notion about the linked page. Optimize the use of the images. Give them an optimal proper filename, utilize the “alt”-attribute to write alternative texts in case the image will be unable to load.

Also Check: Detailed Content Analysis

7. Find a balance

Both onsite and offsite optimization are important. Onsite SEO means the strategy for you inner work. It includes optimization of your sites structure, keywords, web pages, tags, titles. Offsite SEO is about inbound links and using the SMM strategy for promoting your website.

8. Use tools


There is a range of search engine tools. Google Search Engine Console, Bing Webmaster Tools, and Moz Open Site Explorer tool sets will help you to optimize your web pages, to adjust site links, to find crawl errors, malware etc. They have some common features and their peculiarities. They may help you better than an invited SEO consultant. Also, pay attention to the online tools to check grammar, plagiarism, compare pages and do other work with content.

9. Analyze

The listed tool sets provide information on linking, your site performance in certain search engine results, site performance (if you wonder whether your site loads fast for the visitors), web page indexation, and even an ability to compare two websites and find out why one of them has a better rank. Utilize the information to make your site even better.

Wrapping it up!


These were some of the best methods for SEO for startups. As startups have a limited budget and so we have considered the budget friendly startup SEO strategy for better results.

Hope you liked this post on SEO for Startups. Please share if you want to add value to this post. Also, if you are looking for SEO company for startups, then you can follow the link.

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Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
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Website: TricksRoad