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Optimize Ads on your Website for Better Revenue

By Ashutosh Jha → Last Updated on Monday, July 11, 2016
This guide is all about how to optimize ads on your website and blogs for maximum earning. I will share some of the best methods and practice to optimize the ads on your website so that you can earn more and some tools which help you to optimize the ads on your website.

How many times have you heard that one guy earning $500+ from 100k visitors while other earning just around $100 from the same amount of visitors? (Considering other factors same)


I am sure many a time we come across this situation. There are multiple factors on which the ad performance depends.

Here are some of the factors on which earning from ads depends on.

Factors on which your Ad revenue on website depends

• Niche of your site
• Ad placement –location, color etc.
• Ad Size
• Traffic location
• Ad Format
• Content Type
• Ad Types and much more

There are N number of different factors on which your earnings from display ads depend.

Here is a simple image showing data as how ad size impacts the visibility to your visitors. As you can see the most visible ads are vertical unit followed by square ad units.


But hold on…ad size is not just the only factor which affects the ad revenue from your website but there are much more.

I will talk about some of the awesome tools which will help you to optimize your both display and text ads on your site and will help you to increase more than 100% revenue.

But before looking into the tools, let me share some best techniques to optimize Your Website for Faster Ad Serving.

Best Techniques to optimize Your Website for Faster Ad Serving

There are again a lot of factors which you should consider to optimize your website for faster ad serving. These are very common factors and you can take care of these while uploading or posting anything on your site like blog posts or adding any new page etc.

In this section, I will be sharing some best ways to optimize Your Website for Faster Ad Serving.


1. Reduce the size of Images

It is always a best practice to reduce the blog load time as it helps your site to load quickly and users won’t get irritated.

Keeping your image size less will help your web page to load faster. It is advisable to keep all your image size to be less than 600 KB. The less it is, the better will be the performance.

2. Avoid Slower Ad Network

There are many ad networks available currently and all of those usually claims to be the best. But you should not blindly start with any ad network as there are many networks which don't provide the optimize ads and so their ad takes a lot of time to load.

If after using an ad network, your pages have started loading slow, it’s time to think and avoid such slow networks.

3. Use Asynchronous Ad Codes

Asynchronous ad units are better for the websites. If your ad network allows you to choose between synchronous and asynchronous, then just go for the asynchronous as it loads separately from the page and so won’t contribute to the page load.

4. Limit number of Ad Units

Just for the sake of earning, don’t bombard your webpage with the ad units. It won’t help you in the long run as your readers will get annoyed and will stop visiting you again.

So just to maintain the balance between your reader and earning, try to keep the number of ad units between 2 to 4. This figure is considered to be ideal.

5. A VPS or Dedicated server can work better

A dedicated server or VPS hosting can definitely add more flavor than the shared hosting as they are highly optimized for best performance and has greater bandwidth.

Usually, shared hosting is overloaded causing the delay in page load and so VPS/dedicated can be a better option considering you have good traffic and your site is generating some decent income.

There are many other methods as well which will help you to make your site perfection terms of ad serving like page element optimization etc.

In recent years, many companies have come forward and have started providing the ad optimization services.

Let me here list 3 best Ad Optimization platforms. I have personally used a couple of these and third being my friend and so can tell they are dominating the ad optimization platform industry nowadays.

3 Best Ad Optimization platforms- For Better Revenue

Here are the top 3 Ad Optimization platforms which will help you even more than double your ad revenue with same traffic.

All you have to do is, join any of these and start your revenue climbing and being multiple folds.

1. Ezoic- Loved it
2. and pushup
3. AdEspresso

Ezoic

Ezoic is a service which helps you in a way so that your ads can generate maximum possible revenue from your site with the same traffic.


Started by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics, currently, Ezoic is a venture-backed multivariate testing platform that automatically improves a site's layout based on users' actions - on mobile, tablet and desktop.


Currently, Ezoic technology is used by over 20 Million people every month and this itself tells the story of Ezoic.

Why use Ezoic?

Nowadays we usually heard the term A/B testing or split testing…what it is and why this is being done?



Results of A/B testing done on ad spots on your site helps us to find the better performing ad space and so you can use that space more efficiently. Everybody knows this but how many of us implement.


This is where Ezoic helps us. It tests your site by trying different ad spaces on your site and based on their tool’s result, it will give you the best performing one.

Features of Ezoic

There are a number of features of Ezoic which helps you to earn more. Here are some of their excellent features of Ezoic which will help you in the long run.

1. Test Ad Position

Here it will test thousands of ads position based on the pages and location and will give you the result. Now looking at the result you can find which is best for you. They mainly test these 5 options-

• The position of ads on each page
• The size of each ad
• The colors (background, text color, etc) of each ad
• How many ads to show
• When to show the user ads in their session (first page, later pages, etc)

Here are a simple calculation were done which will show you the difference in earning-

2. Mobile & Tablet Layout

Recently mobile users have increased a lot and so if you are a serious business owner then you must monetize mobile and tablet traffic efficiently. And so Ezoic will automatically create tablet and mobile versions of your site and test layouts on all devices to find the best.

3. Layout Testing

It’s true that all the ad position doesn’t perform equally and so finding the best performing space is necessary. This tool will help you to find the best performing layout for you.

4. Check location, Color & Size

Color and size affects the earning a lot and so you should focus on these factors as much as possible.

It will test the site by placing the ad code in different color, location and size and then with the help of a tool, it will analyze all the combination and will suggest you the best and so increase your revenue.

Impressed with their services? Sign up now

You will see a boost of at least 50% in your revenue after joining them. Here are the plans those Ezoic offers-

Ezoic Plans

First of all, you can try 30 days free trial and see the effect and after 30 days you can upgrade yourself to any of the below plans.

• Free plan- Here Ezoic will place one ad unit at the bottom of your site

• In the second professional plan, they will charge depending upon the revenue you are generating from your site. If you are generating up to $5000 per month then they will charge your $249 per month.

• 3rd plan is for business or corporate site where they take $19 per month.


So, you should definitely try Ezoic if you are going with CPM ads and aim to earn maximum out of it.

Adpushup

Adpushup is another ad optimization tool helping you to increase your ad revenue. It mainly optimizes the layout of ads and increases revenue.


Currently, they are helping over 1300+ publishers to increase the earning.

Here are their main products to help the publishers-

• Ad Layout Optimization
• In-content Auto Optimization
• Visual Ad Management
• User Experience Optimization
• Intelligent Continuous Optimization Engine
• Segmentation & Personalization
• Analytics & Reporting
• Ad Delivery Optimization
• Integrations with Google AdSense/AdX

In ad optimization, they take care of all the options like color optimization, size optimization etc.


• Ad Layout Optimization: Create ad layout experiments instantly. Automatically optimize ad sizes, placements, types, and colors.

• In-content Auto Optimization Technology: Save time and effort while In-content auto optimization scans and intelligently inserts ads in your content without affecting UX.

• Visual Ad Management: Use the unique and powerful point-and-select visual editor to control multiple ad properties and set up experiments.

• User Experience Optimization: Increase revenue without compromising your website’s visitor experience or modifying its design template.

Pricing

Here is the detailed pricing of the and pushup-


You can choose the one which suits your business better.

AdEspresso

AdEspresso is mainly to optimize your social media ads and not especially for the optimization of ads available on your site. I have included them here as social media especially Facebook are in craze these days and it’s a better option to reach the target audience.

It is a powerful Facebook ad manager helping you to customize and optimize your Facebook ads.


Here are some of the features of AdEspresso-

• Create thousands of variants of your Facebook Ads with only 3 clicks.

• Have multiple target audiences? Easily test all the versions of your creatives across all your target audiences, building powerful Ads that convert.

• Save your preferences, for audience demographics instantly to be reused for any campaign.

• They store all your media so you don’t have to keep uploading that same picture.

• Clean And Powerful Analytics
• Optimize Campaign Returns easily


Pricing of AdEspresso

They too have different pricing options and you can choose depending on the size of your campaigns. They also provide 14 days trial.


All these plans include the below features-

• Pixel conversion tracking
• Personalized suggestions
• Excel export functionality
• Import existing campaigns
• Advanced options for experts
• Google analytics integration
• Best practices' templates
• Email notification system

Conclusion

Optimizing your site for the better ad and optimizing ads for better revenue both are equally important and if you have both, you will be able to earn great money from the same traffic.

I hope these tips will help you to optimize your site in a better way and you can subscribe to any of these tools to increase your ad revenue multiple folds.

Ashutosh Jha

Ashutosh Jha is a professional blogger, Blog and IT Consultant. He writes about Blogging, SEO, Making Money, Internet Marketing and Web Design.
If you liked the post, You can follow him on the below social media.

Website: TricksRoad